BILL NUMBER: AB 1778	AMENDED
	BILL TEXT

	AMENDED IN ASSEMBLY  MAY 13, 2010

INTRODUCED BY   Assembly Member Lieu

                        FEBRUARY 9, 2010

   An act to add Chapter 1.7 (commencing with Section 6096) to
Division 7 of the Government Code, relating to state promotions.


	LEGISLATIVE COUNSEL'S DIGEST


   AB 1778, as amended, Lieu. State agency promotions: commercials.
   Existing law establishes the California Tourism Marketing Act as a
means of funding generic promotion of this state as a tourism
destination.
   This bill would require any department, commission, office,
agency, or other administrative entity of the state that produces, or
contracts for the production of, a promotional commercial for the
state or a product of the state, and finances that commercial in
whole or in part with public funds, to film that commercial in this
state.  The bill would except from its provisions agreements to
feature or promote California products in a program made by a private
entity, as specified. 
   Vote: majority. Appropriation: no. Fiscal committee: yes.
State-mandated local program: no.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:

  SECTION 1.  Chapter 1.7 (commencing with Section 6096) is added to
Division 7 of the Government Code, to read:
      CHAPTER 1.7.  OFFICIAL PROMOTIONAL COMMERCIALS


   6096.   (a)    Any department, commission,
office, agency, or other administrative entity of the state that
produces, or contracts for the production of, a promotional
commercial for the state or a product of the state, and finances that
commercial in whole or in part with public funds, shall require that
commercial to be filmed in this state. 
   (b) This section does not apply to an agreement between a state
entity and a private entity to feature or otherwise promote a
California product in a program that is made by a private entity and
featuring or promoting the product is not the primary purpose of the
program.