BILL ANALYSIS                                                                                                                                                                                                    



                                                                  AB 2581
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          Date of Hearing:   April 19, 2010

                      ASSEMBLY COMMITTEE ON BANKING AND FINANCE
                                   Mike Eng, Chair
                AB 2581 (Bradford) - As Introduced:  February 19, 2010
           
          SUBJECT  :  Banking development districts.

           SUMMARY  :   Establishes a Banking Development District (BDD)  
          program with the state Treasurer's office, which would encourage  
          the establishment of bank branches and/or new bank services in  
          specially designated geographic locations where there is a need  
          for banking services.  Specifically,  this bill  :  

          1)Makes findings and declarations regarding the status of  
            unbanked and underbanked consumers, as well as, the need for  
            baking services in underserved communities.

          2)Provides that financial institutions, as defined, may seek to  
            participate in the BDD program if they do either of the  
            following:

             a)   Open a new outlet in a lower income, underserved area:  
               or,

             b)   Develop and market a new product line or group of  
               services in an existing outlet in an underserved community.

          3)Defines "underserved community" as a remote location or  
            impoverished area that lacks banking services commensurate  
            with the services provided to higher income areas with a  
            population of similar size.

          4)Defines "Banking Development District" as a specifically  
            designated geographic location where there is a demonstrated  
            need for banking servicers that has been designated as such by  
            the Treasurer and the Department of Financial Institutions  
            (DFI).

          5)Provides that a local agency in conjunction with a bank shall  
            submit an application to the Treasurer and DFI in order to  
            participate in the BDD program.  This application shall  
            request that specific underserved community be named as a BDD.

          6)Allows for the Treasurer, DFI and local agencies to compile  








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            list of underserved communities or regions that lack a  
            concentration of banks and services in order to provide banks  
            with a clear demonstration of those areas that are in most  
            need.

          7)Specifies that the application for participation in the BDD  
            program shall include the following components:

             a)   Clearly defined current and anticipated bank product and  
               service needs of the community;

             b)   Demonstrate that those needs are not currently being met  
               by existing institutions; and,

             c)   Demonstrate that the bank applying for acceptance can  
               meet the needs of the community as identified.

          8)Requires the Treasurer and the DFI to set forth selection  
            criteria to evaluate a bank's application.  The criteria shall  
            meet the following:

             a)   Result in needed and responsible bank products and  
               marketing of those products to local consumers;

             b)   Be flexible and allow for differences in local markets;  
               and,

             c)   Encourage viable business practices.

          9)Provides that the Treasurer and DFI shall evaluate and approve  
            applications and designate BDDs to the extent that  
            participating banks can accomplish the following:

             a)   Help unbanked Californians open starter accounts that  
               include no monthly balance requirements, low cost overdraft  
               protection plans and second chance accounts;

             b)   Build the financial literacy of low income customers;

             c)   Provide effective ways for low income customers to build  
               savings and a credit record;

             d)   Provide competitively priced mortgage and auto loans;

             e)   Offer microloans and micro lending products and  








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               services;

             f)   Provide products to assist small businesses; and,

             g)   Provide specialized marketing, and specialized training  
               for staff.

          10)Requires the Treasurer and DFI to develop and provide a range  
            of incentives to encourage banks to participate in the BDD  
            Program that shall be valuable to banks and significant enough  
            to encourage banks to locate in underserved communities.

          11)Provides that a bank that is located in a BDD and that has  
            been designated as such, shall be eligible for a range of  
            incentives including, but not limited, to:

             a)   Access to priority of deposits of public funds and  
               access to below market-rate public funds as deemed  
               appropriate and approved by the Treasurer; and,

             b)   Incentives offered by local agencies as deemed  
               appropriate and approved by the Treasurer.

          12)Allows the Treasurer to work with local agencies and economic  
            development officials to develop additional local incentives  
            for participating banks including, but not limited to, the  
            following:

             a)   Local agency deposits;

             b)   Assistance in locating suitable commercial real estate  
               space for branches;

             c)   Local tax incentives; and,

             d)   Workforce development.

          13)Requires the Treasurer and DFI to adopt rules and regulations  
            for the establishment of the program, as well as, development  
            a performance review process.

           EXISTING LAW  provides for the regulation of state banks and  
          credit unions by DFI.

           FISCAL EFFECT  :  Unknown








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           COMMENTS  :   

          In 1998, the state of New York, under Governor George Pataki,  
          created the first BDD program in the nation.  BDDs were designed  
          to provide communities with a resource to assist in  
          providing economic development opportunities and incentives to   
          financial institutions to locate in underserved communities.    
          According to a 2006 Wall Street Journal Article, Citibank  
          executives acknowledged that without the below-market-rate  
          deposits from the state and city, the bank would continue to   
          lose more than $350,00 a year operating a three story branch in  
          a neighborhood where 38% of the residents live below the poverty  
          line.  The goal of AB 2581 is to spur increased and enhanced  
          banking services in under-served communities that will spur  
          greater financial inclusion. The desired outcome is that more  
          Californians will enter the financial mainstream and build  
          savings and wealth through participating banks' offerings and  
          marketing of appropriate transactional, loan, and credit   
          products that can lead to long-term wealth building  
          opportunities.

          In the modern financial arena consumers are faced with a  
          confusing myriad of choices and options. This confusion is  
          amplified by the financial illiteracy of most consumers, and   
          what has been a traditional lack of outreach by financial  
          institutions to certain communities.  Recently, the untapped  
          market of those without a banking relationship has become an  
          intriguing opportunity for those offering financial services.    
          However, as many studies have shown, the unbanked and  
          underbanked often do not feel comfortable dealing with financial  
          institutions that are not located in their neighborhoods.

          The Unbanked  :  The unbanked, or those without a transaction  
          account with a financial institution constitute approximately 22  
          million, or 20% of Americans.  This population spends $10.9   
          billion on more than 324 million alternative financial service  
          transactions per year. Bearing Point, a global management and   
          technology consulting company, estimates that the unbanked  
          population expands to 28 million when you include those who do  
          not have a credit score.  In addition, Bearing Point, puts the  
          underbanked population, defined as those with a bank account but  
           a low FICO score that impedes access to incremental credit, at  
          an additional 45 million people.  Although estimates find that   
          at least 70% of the population has some type of bank account,  








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          these individuals continue to use non-bank services, ranging  
          from the purchase of money orders, use of payday lenders, pawn  
          shops or sending of remittances.  The Federal Reserve Board has  
          noted that 50% of current unbanked households claim to have had  
          an account in the past.

          In California, 28% of adults do not have a checking or savings  
          account, according to the U.S. Census.  In San Francisco, the  
          Brookings Institution estimated that one in five San Francisco  
          adults, and half of its African-Americans and Hispanics, do not  
          have accounts.  Recent market research indicates that Fresno and  
          Los Angeles have the second and third highest percentages of  
          un-banked residents in the country.

          Nationwide, the unbanked are disproportionately represented  
          among lower-income households, among households headed by  
          African-Americans and Hispanics, among households headed by  
          young adults, and among renters.  A Harvard Poll of Hurricane  
          Katrina evacuees in the Superdome found that seven out of ten  
          did not have a checking or savings account.

          The unbanked poor pay more to conduct their financial lives.   
          Check cashing outlets can charge between 2-3% of the face value  
          of a check. So, an individual who makes $30,000 a year can pay  
          $800 a year in fees to cash their payroll checks and pay their  
          bills.  The lack of access to mainstream banking costs both  
          consumers and society, as well as, the financial community that   
          misses out on this untapped market.  

          Families without accounts don't have a safe place to keep their  
          money. They may walk around with wads of cash in their pockets,  
          or keep it at home in a coffee can. Robberies are more prevalent  
           around check cashing outlets. A burglary, or a fire, could cost  
          them their life's savings in a matter of moments.  A bank  
          account helps people take the first step onto the path of  
          savings and mainstream financial products. Without  an account,  
          it is much more difficult to get well-priced car loans, credit  
          cards, or mortgages-the exact financial tools needed to climb up  
          the economic ladder. Stable societies are built on financially  
          stable families who have access to high-quality, low-cost  
          financial services.

          In January 2009, the FDIC sponsored a special supplement to the  
          U.S. Census Bureau's Current Population Survey (CPS) to collect  
          data on the number of U.S. households that are unbanked and  








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          underbanked, their demographic characteristics, and their  
          reasons for being unbanked and underbanked.  The following are  
          the findings from the survey:

          1)An estimated 7.7 percent of U.S. households, approximately 9  
            million, are unbanked.3 At least 17 million adults reside in  
            these unbanked households.

          2)The proportion of U.S. households that are unbanked varies  
            considerably among different racial and ethnic groups, with  
            certain racial and ethnic minorities more likely to be  
            unbanked than the population as a whole. Minorities more  
            likely to be unbanked include blacks (an estimated 21.7  
            percent of black households are unbanked), Hispanics (19.3  
            percent), and American Indian/Alaskans (15.6 percent). Racial  
            groups less likely to be unbanked are Asians (3.5 percent) and  
            whites (3.3 percent).5

          3)In addition to the unbanked households, an estimated 17.9  
            percent of U.S. households, roughly 21 million, are  
            underbanked. 

          4)Certain racial and ethnic minorities are more likely to be  
            underbanked than the population as a whole.  Minorities more  
            likely to be underbanked include blacks (an estimated 31.6  
            percent), American Indian/ Alaskans (28.9 percent), and  
            Hispanics (24.0 percent). Asians and whites are less likely to  
            be underbanked (7.2 percent and 14.9 percent, respectively).
           
          5)Taken together, at least 25.6 percent of U.S. households,  
            close to 30 million, are either unbanked or underbanked.  
            Approximately 60 million adults reside in these households.
           
          6)Overall, almost 54 percent of black households, 44.5 percent  
            of American Indian/Alaskan households, and 43.3 percent of  
            Hispanic households are either unbanked or underbanked.

          7)While 17.9 percent of U.S. households are known to be  
            underbanked, another 4.1 percent of U.S. households, or  
            roughly 5 million, are banked and may also be underbanked, but  
            their use of Alternative Financial Services (AFS) could not be  
            determined because of missing data. The number of adults that  
            reside in these households is estimated to be 11 million.

          8)The proportion of unbanked and underbanked households varies  








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            across different regions of the country, with the highest  
            incidence in the Southern United States.

          9)A substantial percentage of lower-income households are  
            unbanked. Nearly 20 percent of lower income U.S.  
            households-almost 7 million households earning below $30,000  
            per year-do not currently have a bank account. Households with  
            earnings below $30,000 account for at least 71 percent of  
            unbanked households.

          10)The proportion of unbanked households declines with education  
            and age. Households more likely to be unbanked than all U.S.  
            households have less than a college education or a householder  
            under age 45.

          11)Not having enough money to feel they need an account is the  
            most common reason why unbanked households are not  
            participating in the mainstream financial system.

          12)The 9 million unbanked households are approximately split  
            between households that have never had a bank account (46.9  
            percent) and households that were previously banked (49.0  
            percent).

          13)A considerable proportion (an estimated 41.1 percent) of  
            unbanked households believes that opening a bank account in  
            the future is "not likely at all." However, among all unbanked  
            households, the previously banked are more likely to consider  
            opening a bank account in the future. About 16 percent of  
            previously banked households believe that they are "very  
            likely" to open a bank account, compared with 4.8 percent of  
            those that have never been banked.

          14)About 66 percent of unbanked households use the following  
            alternative financial services AFS: nonblank money orders and  
            non-bank check-cashing, pawn shops, payday loans, rent-to-own  
            agreements (RTOs), and refund anticipation loans (RALs).   
            About one-quarter of unbanked households do not use any AFS,  
            suggesting a strong reliance on cash transactions.

          15)Approximately 12 percent of unbanked households have used a  
            general spending prepaid card, and an estimated 3.1 percent  
            receive their income through a payroll card.










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          16)The underbanked rate declines with age of the householder but  
            is more evenly distributed across most educational and income  
            groups. For example, middle-income households (those with  
            annual income between $30,000 and $50,000) are about as likely  
            as lower-income households (those with annual income below  
            $30,000) to be underbanked. The proportion of underbanked  
            households is considerably lower among the highest education  
            level of the householder (at least college degree) and the  
            highest income group (at least $75,000).

          17)The AFS products used most frequently by underbanked  
            households are non-bank money orders (an estimated 81.1  
            percent of underbanked use money orders) and check-cashing  
            (30.0 percent) transaction services. Underbanked households  
            also use on payday lenders (16.2 percent), pawn shops (15.8  
            percent), RTO services (13.0 percent), and RALs (13.2 percent)  
            for credit services from non-banks.

          18)The survey data indicate that the majority of underbanked  
            households that go to nonbanks for money orders and check  
            cashing do so primarily for convenience. Speed and cost were  
            also reasons underbanked households use these non-bank  
            transaction services.

          19)Many underbanked households that use payday loans or pawn  
            shops rather than banks for credit services do so primarily  
            because it is easier to qualify for a loan from the AFS  
            provider or because it is more convenient.

          20)Approximately 16 percent of underbanked households have used  
            a general spending prepaid card and an estimated 4.2 percent  
            receive their income through a payroll card.

          Following up on the aforementioned survey, in February 2009, the  
          FDIC released the results of a survey of insured institutions  
          regarding the unbanked and underbanked as required by Section 7  
          of the Federal Deposit Insurance Reform Conforming Amendments  
          Act of 2005.  Here is a sample of those results:

          1)Seventy-three percent of banks are aware that significant  
            unbanked and/or underbanked populations are in their market  
            areas, but less than 18 percent of banks identify expanding  
            services to unbanked and/or underbanked individuals as  
            apriority in their business strategy.  Over three quarters of  
            banks (77 percent) have not conducted research on this  








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            potential opportunity in their Community Reinvestment Act  
            (CRA) assessment areas. The 25 largest banks are more likely  
            than smaller banks to identify expanding services to these  
            groups as a priority, although fewer than half of larger banks  
            (46 percent) have done so.

          2)When asked to rank-order the three most effective ways of  
            educating and reaching out to unbanked and/or underbanked  
            customers, banks identified "Providing financial education  
            sessions" as most effective, followed by "Participation in  
            other organizations," and "Outreach visits."   Almost all  
            banks (98 percent) rank "Participation in other organizations"  
            or "Outreach visits" among the top three most effective  
            programs.

          3)Sixty-three percent of banks provide financial education  
            materials to unbanked and/or underbanked individuals, often in  
            the form of brochures and pamphlets. Basic banking or savings  
            program educational materials for unbanked and/or underbanked  
            customers are provided by about 39 percent and 34 percent of  
            banks, respectively. 

          4)Thirty-seven percent of banks participate in financial  
            education or outreach efforts with other organizations to  
            expand services to unbanked and/ or underbanked individuals.  
            Examples of such efforts include working with employers that  
            use payroll cards, government entities that use electronic  
            benefit transfer (EBT) or prepaid cards, and faith-based  
            groups that provide cash assistance. The largest 25 banks are  
            more likely to participate in such efforts.

          5)About half (53 percent) of banks teach financial literacy and  
            education sessions targeted at unbanked and/or underbanked  
            individuals. Larger banks are more likely to offer such  
            educational sessions. Among banks that do provide such  
            sessions, the topics most likely to be covered are basic  
            banking and savings programs.

          6)Fifty-eight percent of banks conducted off-premise financial  
            education and outreach visits during 2007, most commonly at  
            high schools and community- based organizations.

          7)Thirty-eight percent of banks work with corporate or business  
            customers to provide services for unbanked and/or underbanked  
            employees. Larger banks are more likely to work with  








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            businesses to promote services for the unbanked than smaller  
            banks.

          8)A quarter (25 percent) of banks use targeted marketing to  
            reach unbanked and/or underbanked individuals. Larger banks  
            are more likely to engage in targeted marketing. Among banks  
            that target a specific demographic segment, Hispanic Americans  
            are most frequently cited. Perceived Challenges to Serving  
            Unbanked and/or Underbanked Customers 

          9)When asked to rank order the challenges banks face in serving  
            or targeting unbanked and/or underbanked individuals, banks  
            list "Profitability issues" first, followed by "Regulatory  
            barriers," and "Fraud concerns." Regulatory impediments are  
            perceived by 40 percent of banks, reflecting concerns related  
            to maintaining compliance with the Patriot Act and the Bank  
            Secrecy Act.

          10)Over half of banks offer limited extended hours and foreign  
            language capabilities at their retail branches. Fifty nine  
            percent of banks offer extended branch hours, typically after  
            5:00 p.m. on weekdays and after 1:00 p.m. on Saturdays. Among  
            brick and mortar branch locations, 81 percent offer extended  
            weekday evening hours, 16 percent offer Saturday afternoon  
            hours and 5 percent offer Sunday hours. Fifty two percent of  
            banks have hired staff with foreign language capabilities.

          11)Almost two-thirds (64 percent) of banks report that they have  
            modified their retail operations in the last five years to  
            make the bank more appealing or convenient for unbanked and/or  
            underbanked customers. Almost three quarters (73 percent) of  
            these banks reported doing this by offering Internet or mobile  
            banking. Forty seven percent of banks have installed external  
            automated teller machines ("ATMs") and 43 percent have added  
            off-premise ATMs. Thirteen percent of banks added  
            non-traditional locations in community centers, supermarkets,  
            etc. and 20 percent of banks added branches in low-to-moderate  
            income (LMI) areas.

          12)When asked what efforts banks make as part of their branch  
            strategies to serve unbanked and/or underbanked customers,  
            less than half of banks identified providing check cashing (49  
            percent)and money order (41 percent) services. Far fewer banks  
            identified bill paying services (18 percent), prepaid card  
            issuance and reloading (12 percent), and check cashing kiosks  








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            (less than one percent).

          13)Banks provide limited check cashing opportunities for  
            non-customers who may be unbanked and/or underbanked. Most  
                                                      banks (96 percent) will cash checks for non-customers drawn on  
            the bank itself, but less than one-third will cash payroll and  
            other business checks not written on the bank for  
            non-customers.

          14)Offerings of other transaction services to noncustomers who  
            may be unbanked and/or underbanked are more limited. Bank  
            checks/money orders and international remittances are  
            available to non-customers at 37 percent and 6 percent of  
            banks, respectively. Check cashing cards are offered by 2  
            percent of banks to non-customers. 

          15)Government-issued identification is required by most banks to  
            open a new account. Most banks will accept either a driver's  
            license (99 percent) or passport (92 percent) to open an  
            account. Matricula Consular cards are accepted by 27 percent  
            of banks and 38 percent of banks accept Individual Tax  
            Identification Numbers (ITINs) during the process of opening a  
            new account.

          16)Unbanked and/or underbanked individuals with blemished  
            account or credit histories often face challenges to opening  
            new accounts. Most banks 87 percent) require a third party  
            customer screen such as ChexSystems when opening a new  
            checking account.6 A quarter (25 percent) of banks  
            automatically reject a new account application that receives a  
            negative result in the screening process and about half (49  
            percent) of banks are able to override a negative result at  
            the branch location. A quarter (25 percent) of banks offer  
            "second chance" accounts designed for individuals not  
            qualified for conventional bank accounts.7

          17)When asked to rank order the three most common reasons that a  
            new account applicant is declined, banks identified "Negative  
            account screening" first, followed by "Insufficient  
            identification information" and "Low credit score." Deposit,  
            Payment, and Credit Products and Services Offered to  
            Entry-Level Consumers 

          18)Almost two-thirds (62 percent) of banks offer an entry-level  
            checking account with no minimum balance. Another 8 percent of  








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            banks normally charge a minimum fee on their most basic  
            checking account but will waive the fee if the customer uses  
            direct deposit. When required, the median minimum balance with  
            or without direct deposit was $100.

          19)Nearly all banks (99 percent) charge a per-item overdraft fee  
            on their most basic (lowest cost) transaction account.  
            Overdraft fees range from $8 to $38 with a median of $25.  
            While over half (60 percent) of banks offer some type of  
            program that will cover or waive the fee, such programs  
            frequently involve a line of credit or transfer and may not be  
            available to underbanked customers. Over half of banks (57  
            percent) that charge overdraft fees automatically close an  
            account after a customer has a certain number of overdrafts  
            (ranging from one to 500) or after an account has remained in  
            negative status for a given period of time (ranging from 10 to  
            180 days).

          20)Nearly all banks (97 percent) offer low-balance (under $500)  
            basic savings accounts, but few offer savings programs  
            designed to help unbanked and/or underbanked customers. Seven  
            percent of banks offer savings accounts through work place  
            based programs, eight percent of banks participate in or offer  
            Individual Development Account (IDA) programs.

          21)Less than a quarter (22 percent) of banks partner with  
            organizations to promote savings products and about half (49  
            percent) of banks offer special savings clubs. The largest 25  
            banks were more likely to offer some of these programs.  Funds  
            availability from deposited checks at many banks, while in  
            compliance with federal regulations, is slow relative to  
            non-bank check cashing services.   At least one-third of banks  
            require at least a one-day wait for funds to be available from  
            any check. Longer waits are frequently required for government  
            or payroll checks and checks drawn on another bank.

          22)Banks offer few advance or credit products tailored to LMI  
            and/or unbanked and underbanked customers. Less than 6 percent  
            of banks provide an advance on funds due to arrive by direct  
            deposit or check. While over two-thirds (69 percent) of banks  
            offer closed-end unsecured personal loans for amounts under  
            $5,000, eligibility requirements may hinder access for  
            unbanked and/ or underbanked customers.

          23)Survey responses to a question asking whether banks offer  








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            "affordable small dollar loans" revealed confusion about the  
            product since a number of banks counted overdraft programs  
            with a line of credit in their affirmative responses.

           Recent developments.
           
          In October of 2009, the Los Angeles City Council approved a  
          motion to establish a local BDD program by requiring the City  
          Attorney and City Treasurer to draft an ordinance establishing  
          the program.  Additionally, the City Treasurer must set up a  
          task force with department heads and council members to  
          determine what modifications may be needed to adapt the New York  
          BDD model program to Los Angeles.

          On January 24, 2008, Governor Schwarzenegger announced an effort  
          to assist unbanked and underbanked Californians.    This  
          program, called Bank on California, is built off of a pilot  
          project in the City of San Francisco, known as Bank on San  
          Francisco.  The idea behind the Bank on California program is  
          too increase the availability of starter checking accounts  
          through partnerships with financial institutions.  Additionally,  
          this program creates partnerships between local officials, banks  
          and community groups to raise awareness on the importance and  
          benefit of entering the financial mainstream.

           Questions.
           
          1)What sort of incentives can be offered given legal  
            requirements that the State Treasurer must maximize the return  
            on investments and deposits?

          2)The Bank on California program attempts to get more people  
            banked.  How could this bill assist that effort, or vice  
            versa?  Could this bill conflict with that effort?  Are there  
            statistics on the Bank on California program that demonstrate  
            its effectiveness?

          3)How many people have been assisted with banking accounts by  
            the New York BDD program?

           Amendments.
           
          Committee staff recommends the following amendments to address  
          inconsistencies in the language and to correct technical errors.









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          1)Page 4, lines 1 and 2, strike "a demonstrated need for banking  
            services." Insert "an underserved community"

          2)Page 4, line 5 strike "lower income, underserved area" and  
            insert "an area designated as a banking development district."

          3)Page 4, line 7 strike, "underserved community" and insert "in  
            an area that is designated as a banking development district."

          4)Page 4, line 21 strike "where there is a demonstrated need for  
            banking services" and insert "comprising an underserved  
            community."

          5)Page 4, lines 33-37 (section 40002(c)) and move to new section  
            40002(b).

          6)Change section 40002(b) to new section 40002(c).

          7)Page 5, line 17 strike "viable business practices" and insert  
            "safety and soundness"

          8)Page 5, line 35 after "build" insert "or improve."

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          New America Foundation (Sponsor)
          Center for Responsible Lending (CRL)

           Opposition 
           
          None on file.
           
          Analysis Prepared by  :    Mark Farouk / B. & F. / (916) 319-3081