BILL NUMBER:  AB 2654
  VETOED	DATE: 09/30/2010




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To the Members of the California State Assembly:

I am returning Assembly Bill 2654 without my signature.

This bill requires disclaimers presently required on solicitations
and mailings to be conspicuously displayed, as specified.  It also
increases the fines for violating specified disclosure requirements.

I am supportive of addressing consumer protection against fraudulent
business practices.  However, this bill also establishes a private
right of action allowing for the recovery of damages up to three
times the amount solicited, which I am concerned will lead to
spurious lawsuits.

For this reason, I am unable to sign this bill.

Sincerely,



Arnold Schwarzenegger