BILL ANALYSIS                                                                                                                                                                                                    



                        SENATE FOOD and AGRICULTURE COMMITTEE
                            Senator Dean Florez, Chairman

          BILL NO:    AB 2695                   HEARING:  6/15/10
          AUTHOR:   Hernandez                   FISCAL:  Yes
          VERSION:  6/10/10                     CONSULTANT:  John Chandler  

          
                      California Nursery Producers Commission.

          BACKGROUND AND EXISTING LAW

          Existing law allows for the establishment of commissions and  
          councils to advance the interests of California agriculture and  
          seafood industries.  Commission law declares that California  
          agriculture and seafood industries are vitally important  
          elements of the state's economy and are supported by  
          state-established commissions and councils mandated to enhance  
          and preserve the economic interests of California. The  
          legislature finds and declares that commissions and councils  
          implement public policy through their express conduct and these  
          programs are among the broad range of state-mandated regulatory  
          programs that are funded by industry, generally through user  
          fees assessed in accordance with each person's relationship to a  
          particular program. The legislature further declares that these  
          commissions and councils are established to reflect a commitment  
          to California agriculture and seafood industries, represent a  
          policy of support for self-help and public-private partnerships,  
          provide a benefit to the entire industry and all Californians,  
          and are intended to enhance the image of California agriculture  
          and seafood products.  

          The goals and objectives of commissions are accomplished through  
          the following activities:

           Research.
           Elimination of tariff and non-tariff trade barriers.
           Consumer education relating to health and other benefits of  
            using and consuming these products.
           Demand-side regulation.
           Analysis of government regulation.
           Cooperative crisis resolution.
           Participation in negotiations with other governments relating  
            to market access issues.
           Industry self-regulation to establish and maintain grade,  
            size, and maturity standards and to stabilize flow of product.

          Each commission and council is established and administered  
          according to its own statutory guidelines.  According to  




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          information provided by the California Department of Food and  
          Agriculture, California has more than 55 advisory boards,  
          councils, and commissions.

          AB 1912 (Evans) of 2010 creates the California Apiary Research  
          Commission (CARC) with prescribed membership, powers, duties and  
          responsibilities, and requires positive referendum vote by  
          beekeepers, as specified, to activate.  This bill is set to be  
          heard in this committee      June 15, 2010.  

          AB 606 (Ma), Chapter 366, Statutes of 2009, created the  
          California Blueberry Commission with prescribed membership,  
          powers, duties and responsibilities, and required a positive  
          referendum vote by blueberry producers and handlers, as  
          specified, to activate.  This committee passed that legislation  
          last year.

          SB 303 (Chesbro), Chapter 597, Statutes of 2005, authorized the  
          Mendocino County Winegrape and Wine Commission (MCWWC), and  
          provided that, upon approval of a referendum of producers and  
          processors, MCWWC may establish and collect an assessment from  
          Mendocino winegrape producers and processors in order to further  
          research and facilitate the successful and orderly marketing of  
          Mendocino County wine grapes.  

          SB 1540 (Alpert), Chapter 973, Statutes of 2002, created the  
          California Sea Urchin Commission (CSUC) with a prescribed  
          membership, and specified the powers, and duties and  
          responsibilities of CSUC, which is authorized to carry out  
          programs of education, promotion, marketing, and research  
          relating to sea urchins.  The bill authorized CSUC to levy an  
          assessment, as specified, on sea urchin divers and handlers and  
          authorized the expenditure of those funds for the purposes of  
          carrying out the provisions of CSUC.

          PROPOSED LAW

          AB 2695 creates the California Nursery Producers Commission  
          (CNPC) with prescribed membership, powers, duties and  
          responsibilities, and requires positive referendum vote by  
          nursery product producers, as specified, to activate.   
          Specifically, this bill:  

                 Provides definitions, including defining a producer as a  
               person who operates under a California state nursery  
               license who produces, or causes to be produced, nursery  
               products, who produces a gross value of $2,500,000 or more  





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               of nursery products in the preceding marketing season.   
               Allows the dollar amount to be raised by a 2/3-vote of the  
               commission or lowered by a referendum vote of all  
               producers, including those who would become producers under  
               the lowering of the dollar amount.

                 Establishes CNPC, composed of 14 producers, one public  
               member, and ex officio members.  The producers are to be  
               elected by all state producers.  The public member is to be  
               appointed by the Secretary of the California Department of  
               Food and Agriculture (secretary) from nominees recommended  
               by CNPC.

                 Provides that each member, except for ex officio  
               members, shall have an alternate elected in the same  
               fashion as the member.  Vacancies are to be filled by  
               appointment, for the unexpired portion of the term of  
               office, by a majority vote of CNPC.  Designates a quorum as  
               a majority of CNPC members, while a majority vote of  
               members present at a meeting at which a quorum is present  
               constitutes an act of CNPC. 

                 Provides that the secretary and other appropriate  
               members, as determined by CNPC, shall be ex officio  
               members.


                 Permits the secretary to correct or cease the activities  
               or functions of CNPC when it is determined they are not in  
               the public interest or are in violation of this chapter, by  
               specified procedures.

                 Requires the secretary, on decisions needing  
               concurrence, to respond within 15 working days of  
               notification.

                 Requires CNPC to reimburse the secretary for all  
               expenditures incurred in carrying out this chapter.

                 Requires that all proceeds from assessments be deposited  
               in designated banks and that disbursement ordered by CNPC  
               be by designated agents of CNPC.

                 Establishes that the state is not liable for acts of  
               CNPC or its agents, and that no CNPC member, alternate  
               member, or employees of CNPC shall be personally liable or  
               individually responsible for errors, omissions, or acts of  





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               CNPC, except for their own individual acts of dishonesty or  
               crime.

                 Establishes CNPC's duties and powers to include, but not  
               be limited to, the following:

                  o         Adopt, alter, rescind, modify and amend  
                    bylaws, rules, regulations and orders to carry out  
                    this chapter, including rules for appeals;
                  o         Administer, enforce, and perform all acts and  
                    exercise all powers incidental to the purpose of this  
                    chapter;
                  o         Appoint officers with powers and duties  
                    delegated to them by CNPC;
                  o         Hire personnel to manage and carry out the  
                    functions of CNPC, including compensation;
                  o         Appoint committees of CNPC members and  
                    non-members to advise CNPC;
                  o         Establish offices; enter into contracts and  
                    agreements, create liabilities; borrow funds; and keep  
                    accurate books, records, and accounts subject to  
                    annual audits, which are to be part of the annual  
                    report and be submitted to the legislature.  Further,  
                    permit the secretary to conduct a fiscal and  
                    compliance audit when determined to be necessary;
                  o         Authorize, in regard to nursery production,  
                    advertising; market expansion, including foreign  
                    markets; education and instruction of wholesale and  
                    retail trade; market surveys; negotiations with state,  
                    federal and foreign agencies for nursery production  
                    promotion; scientific research; and acceptance of  
                    private, state, and federal funds for such; and,
                  o         Establish an assessment to defray operating  
                    costs and an annual budget, concurred in by the  
                    secretary, plus an annual statement of contemplated  
                    activities.

                 Requires the secretary, within 60 days of a request from  
               any producer, to establish a list of producers and handlers  
               eligible for a referendum vote, but the chapter is not  
               operative except for the referendum vote.  For the  
               referendum to pass, it must meet the following criteria:

                  o         At least 40% of the total number of producers  
                    from the list must participate in the vote and either  
                    of the following must occur:






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                                     65% of the producers who voted in  
                         the referendum voted in favor of the referendum,  
                         and the producers so voting represent a majority  
                         of the nursery products marketed in the preceding  
                         marketing year by all producers voting; or,
                                     A majority of producers who voted in  
                         the referendum voted in favor of the referendum,  
                         and those producers so voting produced 65% of the  
                         nursery products marketed in the preceding  
                         marketing year by all producers voting.

                 Provides that, prior to the referendum, the proponents  
               of the referendum shall deposit with the secretary funds to  
               cover the cost of the referendum. 

                 Requires CNPC to establish an assessment for the  
               following marketing season no later than May 1 of each  
               year.  The assessment shall not be more than $0.006 per  
               dollar of sales.  Once established, the assessment may be  
               changed with a 2/3-vote of CNPC.  Establishes procedures  
               for collection, payment, and tracking and reporting,  
               including penalties of 10% for failure to pay with an  
               interest rate of 1.5% per month on unpaid balances. 

                 Requires any person who produces nursery products for  
               market, whether or not they are producers as defined in  
               this chapter, to keep records of the nursery products  
               produced and sold and aggregated data on customers and  
               trading partners in a method prescribed by CNPC.  Requires  
               the records to be kept for three years and made available  
               to CNPC upon written demand.  Information collected shall  
               be confidential and not made public unless under court  
               order.

                  o         Information required for reports to  
                    governments, financial reports to CNPC, or aggregate  
                    sales and inventory information, if stripped of an  
                    individual's information, may be disclosed by CNPC.

                 Establishes a civil penalty not exceeding $1,000 for any  
               person who does any of the following:

                  o         Willfully renders or furnishes a false report,  
                    statement, or record required by CNPC;
                  o         Fails to render or furnish a report,  
                    statement, or record required by CNPC; or,
                  o         Secretes, destroys, or alters records required  





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                    to be kept under this chapter.

                 Provides methods for continuation or suspension or  
               termination of CNPC, including requiring the secretary,  
               after five years of implementation, to hold a hearing to  
               determine whether it should continue, which may prompt  
               another referendum; or by a 2/3-vote of CNPC to terminate  
               this chapter, CNPC may recommend suspension of CNPC to the  
               secretary.

                 Authorizes the new commission to commence civil actions  
               and utilize all remedies provided in law or equity for the  
               collection of assessments and civil penalties and for  
               obtaining injunctive relief or specific performance.

                 Makes a legislative declaration that information  
               required to be submitted to CNPC that is personal or  
               sensitive business information is protected as confidential  
               information.


          COMMENTS

          1.Supporters state AB 2695 creates the first nursery commission  
            in California to promote and represent the interests of the  
            second largest commodity in the state.  California nurseries  
            provide $4 billion in farm gate value, producing nursery crops  
            in 55 of California's 58 counties.  The California nursery  
            industry faces numerous regulatory, research, and marketing  
            challenges in California.  The establishment of a commission  
            would address the need within the nursery industry for a  
            unified voice from the nursery industry to the public and  
            regulatory agencies on the importance of California's nursery  
            industry.  A nursery commission would help the industry with  
            improved marketing of California nursery products.  California  
            nurseries are under increasing pressure from invasive pests,  
            causing increased costs and challenges transporting nursery  
            products.  A commission would help the industry respond to the  
            pressures of invasive pests, help educate the public, and be  
            an industry asset in combating current and future invasive  
            pest threats.

          PRIOR ACTIONS

          Assembly Floor 58-18
          Assembly Appropriations14-3
          Assembly Judiciary    8-2





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          Assembly Agriculture  7-0

          SUPPORT
          
          California Association of Nurseries and Garden Centers
          California Association of Pest Control Advisors

          OPPOSITION
          
          None received