BILL ANALYSIS                                                                                                                                                                                                    



                                                                       



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          |SENATE RULES COMMITTEE            |                   SB 190|
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                                 THIRD READING


          Bill No:  SB 190
          Author:   Wright (D), et al
          Amended:  5/21/09
          Vote:     21

           
           SENATE HEALTH COMMITTEE  :  11-0, 4/29/09
          AYES:  Alquist, Strickland, Aanestad, Cedillo, Cox,  
            DeSaulnier, Leno, Maldonado, Negrete McLeod, Pavley, Wolk

           SENATE APPROPRIATIONS COMMITTEE  :  8-1, 5/26/09
          AYES:  Kehoe, Cox, Corbett, Denham, DeSaulnier, Leno, Wolk,  
          Yee
          NOES:  Walters
          NO VOTE RECORDED:  Hancock, Oropeza, Runner, Wyland


           SUBJECT  :    Misbranded food:  pomegranate juice

           SOURCE  :     Partnership for Unadulterated, Real and Ethical  
          Pomegranate 
                        Juice


           DIGEST  :    This bill requires the Department of Public  
          Health, by July 1, 2011, in consultation with interested  
          parties, to adopt regulations establishing definitions and  
          standards of identity for 100 percent pomegranate juice  
          consistent with ensuring the public health.

           ANALYSIS  :    Under existing federal law, the Food and Drug  
          Administration (FDA) regulates food labeling.  The FDA  
          allows three types of claims on food labels -- a health  
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          claim, a structure/function claim and a nutrient claim.  

          Existing state law:

          1. Contains, under the Sherman Food, Drug, and Cosmetic  
             Law, provisions regarding the contents, packaging,  
             labeling, and advertising of food, drugs, and cosmetics.  
              

          2. Provides that, except as specified, any food fabricated  
             from two or more ingredients is misbranded unless it  
             bears a label clearly stating the common or usual name  
             of each ingredient, and if the food purports to be a  
             beverage containing vegetable or fruit juice, a  
             statement with appropriate prominence on the information  
             panel of the total percentage of fruit or vegetable  
             juice contained in the food. 

          3. Makes it a misdemeanor, punishable as prescribed, to  
             misbrand any food.  

          4. Provides that all food labeling regulations adopted  
             pursuant to the federal Food, Drug, and Cosmetic Act  
             shall be the food labeling regulations of this state. 

          5. Permits the Department of Public Health (DPH), by  
             regulation, to establish definitions and standards of  
             identity, quality and fill of container for any food,  
             when in its judgment such action will promote honesty  
             and fair dealing in the interest of consumers. 

          This bill requires DPH, by July 1, 2011, in consultation  
          with interested parties, to adopt regulations establishing  
          definitions and standards of identity for 100 percent  
          pomegranate juice consistent with ensuring the public  
          health.

           Background  

          The FDA recognizes 17 specific health claims, each linking  
          a food or dietary ingredient to a disease or health-related  
          condition.  Twelve were authorized through a process in  
          which the agency evaluates the evidence for a food's  
          reputed health effects.  The other five came into play as  







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          part of the FDA Modernization Act of 1997, which permits  
          claims based on an authoritative statement of a scientific  
          body of the United States government or the National  
          Academy of Sciences.

          FDA regulations define 100 percent juice as juice expressed  
          directly from a fruit or a vegetable.  A Brix level is an  
          approximate measure of the amount of sugars in a given  
          liquid, 100 percent pomegranate juice must have a minimum  
          Brix level of 16, according to FDA regulations.  The FDA  
          also sets standards for labeling for any beverage that  
          purports to contain fruit or vegetable juice, including,  
          but not limited to advertising, labeling, and direct or  
          indirect representation to any fruit or vegetable.  These  
          standards include mandatory labeling of which juice it  
          contains and the percentage of juice it contains. 

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  No

          According to the Senate Appropriations Committee:

                          Fiscal Impact (in thousands)

             Major Provisions                2009-10     2010-11     
             2011-12               Fund  

            DPH regulations               $90       $90        
            $0Special*

            * Food Safety Fund

           SUPPORT  :   (Verified  5/27/09)

          Partnership for Unadulterated, Real and Ethical Pomegranate  
            Juice (co-source)
          Roll International/Pom Wonderful (co-source)
          American Federation of State, County and Municipal  
          Employees

           OPPOSITION  :    (Verified  5/27/09)

          California Nevada Soft Drink Association








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           ARGUMENTS IN SUPPORT  :    AFSCME states support for this  
          bill because the growing of pomegranates for commercial use  
          is exclusive to California and the misrepresentation of the  
          percentage level of actual pomegranate juice in a product  
          not only hurts this California industry but serves as false  
          advertising.  AFSCME further states that 100 percent  
          pomegranate juice holds several health benefits including  
          fighting free radicals, heart disease and various types of  
          cancer, and that diluted pomegranate juice cannot be  
          expected to provide any of these benefits. 

           ARGUMENTS IN OPPOSITION  :    The California Nevada Soft  
          Drink Association (CNSDA) writes that the provisions in  
          this bill create stricter provisions than those in the FDA  
          standards without justification.  CNSDA states that there  
          is no other precedent in California law that requires this  
          evaluation of chemical composition to determine whether a  
          product is permitted to identify its contents.  CNSDA  
          questions whether the scientific criteria is intended to  
          confer a monopoly on California produced and manufactured  
          100 percent pomegranate juice. 


          CTW:mw  5/27/09   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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