BILL ANALYSIS                                                                                                                                                                                                    



                                                                       



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          |SENATE RULES COMMITTEE            |                   SB 397|
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                                 THIRD READING


          Bill No:  SB 397
          Author:   Calderon (D)
          Amended:  5/5/09
          Vote:     21

           
           SEN. BANKING, FINANCE, AND INS. COMMITTEE  :  9-2, 4/29/09
          AYES:  Calderon, Cogdill, Correa, Cox, Florez, Harman, Liu,  
            Lowenthal, Padilla
          NOES:  Kehoe, Wolk
          NO VOTE RECORDED:  Runner

           SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8


           SUBJECT  :    Life insurance

           SOURCE  :     Author


           DIGEST  :    This bill exempts, for the specially licensed  
          line of life insurance for funeral and burial expenses,  
          sales in a senior's home from an advance notice requirement  
          if the policy's initial face amount is $15,000 or less, it  
          includes a "free look" period of 60 days during which the  
          purchaser can cancel the policy and be refunded all  
          payments, the seller provides an equivalent notice at the  
          time of the sales meeting, a signed copy of which is  
          retained, and also provides a post-sale notice of the  
          purchase to the buyer, their family and other interested  
          parties specified by the buyer.

           ANALYSIS  :    
                                                           CONTINUED





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           Existing Law

           1.Provides special limited licensing procedures for life  
            insurance for funeral or burial expenses.

          2.For sales of life insurance generally requires persons  
            who whish to meet with a senior in the senior's home to  
            sell or generate leads for life insurance sales to  
            deliver a written notice to the senior at least 24 hours  
            before the first meeting in that home.

          3.This notice informs the senior of their rights in such in  
            home meetings.  The law:

             A.    Requires the notice to contain various matters  
                including the senior's rights to have other persons  
                present at the meeting, the right to end the meeting  
                at any time, the right to file a complaint with the  
                Department of Insurance (DOI) and the phone numbers  
                for use in reaching DOI's consumer assistance office,  
                and the right to know in advance the names of the  
                individuals who will be coming to the senior's home.

             B.    Provides that immediately upon contacting the  
                senior on the premises of their home, the person is  
                required, before making any statement other than a  
                greeting, to state that the purpose of the contract  
                is to talk about insurance and to state the names and  
                titles of all persons arriving at the senior's home  
                and the name of the insurer represented by the  
                person, if known.

             C.    Requires each person attending such a meeting with  
                a senior is required to provide the senior with  
                written identification.

             D.    Specifies that all persons attending a meeting  
                with a senior are required to immediately end all  
                discussions and leave the home of the senior after  
                being asked to leave by the senior.

             E.    Prohibits persons seeking to sell life insurance  
                at the home of the senior, whether in person or by  







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                telephone, from using any plan, scheme, or ruse that  
                misrepresents the true status or mission of the  
                contract.

          4.Additionally, other provisions of law applicable to the  
            sale of individual life insurance policies specify that  
            every such policy must contain or have attached a notice  
            informing the policy owner of their right to cancel the  
            policy by delivering it or mailing it to the insurer or  
            their agent within a specified period.  Under current  
            law, such policies with an initial face value of less  
            than $10,000 are subject to a similar notice by means of  
            a separate but related provision of law, although the  
            policies with a $10,000 or greater initial face amount  
            carry an express right to refund within 30 days of the  
            owner giving notice of cancellation.

          5.Under both of these provisions of law, insurers are  
            required to disclose how long the right of cancellation  
            is available to the new policy owner under the policy  
            they have purchased; the existing law permits the insurer  
            to specify this time period upon policy issuance, subject  
            to the requirement that it shall be not less than 10 days  
            nor more than 30 days.

          This bill:

          1.Exempts from the above pre-notification law and its  
            accompanying duties the in-home sale to a senior of  
            policies of life insurance designated by the purchaser  
            for funeral or burial expense, if the life insurance  
            policy:

             A.    Has an initial face amount of $15,000 or less.

             B.    Provides a "free look" period in which the  
                purchaser has 60 days to cancel the policy and be  
                refunded payments made to the insurer prior to the  
                cancellation of the policy.

          2.Requires that within 14 days of a transaction of the type  
            described above, the issuer shall provide a first-class  
            mail written notice of the purchase and the 60-day right  
            of cancellation to the senior, any family member  







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            designated by the senior, and any financial, estate  
            planning, or other advisor of the senior's choosing at  
            addresses provided by the senior.  The notice shall  
            include all of the following:

             A.    Information on the right of cancellation.

             B.    A form suitable for the senior's use in exercising  
                the right.

             C.    Information on how to contact DOI for information  
                or to file a complaint, including the telephone  
                number of DOI's customer assistance office.

             D.    A statement that the recipient of the notice is  
                authorized to call the insurer to inquire about the  
                policy on behalf of the policyholder.

          3.Authorizes, but does not require, DOI to adopt, by  
            regulation, a standardized form for use in complying with  
            the requirements of paragraph #3 above.  

          4.Specifies that the 24 hour advance notice requirement  
            shall be deemed satisfied with respect to policies exempt  
            pursuant to this bill provided:

             A.    The licensee making an in-home sale to a senior  
                pursuant to this bill provides a copy of the 24-hour  
                notice otherwise required to the senior at the time  
                of the meeting in the senior's home.

             B.    The licensee retains in his or her files a copy of  
                the notice singed by the purchaser.

          5.Modifies current law applicable to sales of individual  
            life insurance policies of less than $10,000 by making it  
            applicable to policies with an initial face amount of  
            $15,000 or less delivered or issued for delivery in this  
            state on or after January 1, 2010.

          6.Revises the law governing the sale of individual life  
            insurance policies to specify that for the sale of small  
            face amount policies (less than $10,000 policy in current  
            law, revised to $15,000 by this bill) policy owners have  







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            a statutory right to 60 days in which to return a policy  
            for cancellation and a refund of all premiums and policy  
            fee paid, rather than the 10 to 30 day time frame current  
            law allows their insurer to specify.  Refunds are  
            required to be provided not later than 30 days after the  
            date the insurer is notified that the insured has  
            cancelled the policy.

           Prior Legislation

           This bill's subject matter is closely related to AB 608  
          (Calderon) of the 2005-06 Session and SB 739 (Calderon) of  
          the 2007-08 Session.  Both of those bills were passed by  
          the Legislature and subsequently vetoed.  In the veto  
          message of SB 739, the Governor stated:

            "Last year, I vetoed similar legislation that would  
            have granted an exemption from the current requirement  
            that seniors be given 24-hour notice in advance of any  
            attempt to meet in a senior's home to discuss the sale  
            of a burial or funeral policy.  I stated my belief that  
            this notice requirement creates an important 'bright  
            line' test that insurance agents know not to cross and  
            is a sound consumer protection practice.

            "Although this measure provides additional notice  
            requirements to attempt to protect against fraud, I  
            remain unconvinced of the need to deviate from the  
            current 24-hour notice requirement.  Asking an agent to  
            wait one day before meeting in someone's home is a  
            minor request in order to protect seniors against  
            fraud."

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  No

           SUPPORT  :   (Verified  4/29/09)

          The California Funeral Directors Association
          The Cemetery and Mortuary Association of California
          American Bankers Insurance Company

           ARGUMENTS IN SUPPORT :    The Cemetery and Mortuary  
          Association of California supports this bill to strengthen  







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          the consumer protections that apply to the purchases of  
          final expense and preneed insurance policies.  The  
          Association states such policies "provide consumers with  
          beneficial peace of mind through the funding of funeral  
          services and merchandise selections in advance".  They note  
          the face amount of such life insurance sales is typically  
          $15,000 or less.  Finally, the Association notes that  
          "these policies are quite different than the annuity sales  
          which were subject to 2,500 complaints and were addressed"  
          by existing law.  They note that such final expense and  
          preneed insurance policies are not purchased as an  
          investment product and they do no involve high premiums,  
          whereas the application of the 24-hour notice requirement  
          to the sale of such policies has a detrimental impact to  
          the planning that takes place in a customer's home for  
          final and funeral expenses.


          JJA:cm  5/20/09   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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