BILL ANALYSIS                                                                                                                                                                                                    



                                                                  SB 885
                                                                  Page  1

          Date of Hearing:   June 22, 2010

              ASSEMBLY COMMITTEE ON BUSINESS, PROFESSIONS AND CONSUMER  
                                     PROTECTION
                                 Mary Hayashi, Chair
                    SB 885 (Corbett) - As Amended:  June 14, 2010

           SENATE VOTE  :   21-12
           
          SUBJECT  :   Gift certificates: redemption.

           SUMMARY  :  Requires that a gift certificate sold after January 1,  
          2012, be printed with a statement that the cash value of less  
          than $10 may be redeemable in cash, as specified, and deletes  
          provisions allowing dormancy fees for non-use of the gift  
          certificate, as specified.  

           EXISTING LAW  :

          1)Makes it unlawful to sell a gift certificate that contains an  
            expiration date or a service fee, including, but not limited  
            to, a service fee for dormancy.

          2)Requires any gift certificate sold after January 1, 1997, to  
            be redeemable in cash for its cash value, or replaceable with  
            a new gift certificate at no cost to the purchaser or holder.

          3)Requires any gift certificate with a cash value of less than  
            $10 to be redeemable in cash for its cash value.

          4)Exempts from the requirements above, the following gift  
            certificates issued on or after January 1, 1998, with the  
            expiration date appearing in capital letters in at least  
            10-point font on the front of the gift certificate:

        a)   Those distributed by the issuer to a consumer pursuant to an  
               awards, loyalty, or promotional program for free.

        b)   Those donated or sold below face value at a volume discount  
               to employers or to nonprofit and charitable organizations  
               for fundraising purposes if the expiration date on those  
               gift certificates is less than 30 days after the date of  
               sale; and,

            c)   Gift certificates that are issued for perishable food  








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                   products.

          5)Exempts dormancy fee requirements for the following gift cards  
            when:

            a)   The remaining value of the gift card is $5 or less each  
                   time the fee is assessed;

            b)   The fee does not exceed $1 per month;

        c)   There has been no activity on the gift card for 24  
               consecutive months, including, but not limited to,  
               purchases, adding value, or balance inquiries;

            d)   The holder may reload or add value to the gift card; and,

        e)   A statement is printed on the gift card in at least 10-point  
               font stating the amount of the fee, the frequency of the  
               fee, that the fee is triggered by inactivity of the gift  
               card, and when the fee will be charged.  The statement may  
               appear on the front or back of the gift card, but shall  
               appear in a location where it is visible to any purchaser  
               prior to purchase.

           FISCAL EFFECT :   Unknown.  This bill is keyed non-fiscal.

           COMMENTS  :   

           Purpose of this bill  .  According to the author's office, "While  
          consumers gained new rights under SB 250 [(Corbett), Chapter  
          640, Statutes of 2007] many retailers are refusing to comply  
          with the law.  Starbucks was taken to court by three counties ?  
          and agreed last summer to pay $225,000 in civil penalties for  
          not complying with the law.

          "Consumerwatch, part of the news organization KPIX, visited  
          about two dozen stores in San Francisco and inquired if they  
          could redeem a gift card valued at $10 or less.  Sales clerks at  
          more than half the stores refused. 

          "In these difficult times, consumers have the right to have  
          ready access to liquid assets, including cash and gift cards.   
          The remainder on their unused gift cards could make the  
          difference in paying their bills and making ends meet.  This  
          problem is so common that in 2009 nearly $5 billion in gift  








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          cards went unspent."

           Background  .  Over the last several years, gift cards have become  
          increasingly popular as a means of gift-giving.  According to  
          the financial consulting firm TowerGroup, Americans spent $88.4  
          billion on gift cards in 2008, but left $6.4 billion unspent.   
          More than $100 million in gift card value was invalidated in  
          bankruptcies and liquidations.  In 2009, Americans spent $87  
          billion on gift cards, with approximately $5 billion unspent.   
          TowerGroup also reported that 40% of gift card recipients in the  
          U.S. do not use the full value of their gift cards.  

           Support  .  The Consumer Union writes in support, "Consumers have  
          long been frustrated, and remain frustrated, with the inability  
          to use remaining gift card values on their gift cards.  SB 885  
          will better inform both the recipients and merchants about the  
          requirement to redeem values on gift cards with a remaining cash  
          value of up to $10.  It provides consumers the ability to use  
          millions of unused gift card funds which would otherwise go  
          unspent."

           Oppose  .  Opponents, including the National Federation of  
          Independent Business, state, "As you know, the requirements of  
          SB 250 came about as a result of a compromise crafted by the  
          Assembly Business and Professions Committee.  After just over  
          two years with this law in place, now is not the time to change  
          California's gift card law again.  Gift card sellers are still  
          reeling from the impact of the recession and should not be  
          required to incur additional expenses to change their gift  
          cards.  Even with the delayed implementation date that was  
          amended into the bill?this bill will still be costly for  
          businesses and difficult to comply with."
           
          Previous legislation  .  SB 250 (Corbett), Chapter 640, Statutes  
          of 2007 allowed any gift card, as defined, with a cash value of  
          less than $10 to be redeemed in cash for its cash value.

           REGISTERED SUPPORT / OPPOSITION  :

           Support 
           
          California Labor Federation
          CALPIRG
          Consumer Action
          Consumer Attorneys of California








                                                                  SB 885
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          Consumer Federation of California
          Consumers Union
           
            Opposition 
           
          Best Buy
          California Business Properties Association
          California Chamber of Commerce
          California Grocers Association
          California Independent Grocers Association
          California Manufacturers and Technology Association
          California Retailers Association
          California Theater Owners Association
          California Travel Industry Association
          CTIA The Wireless Association
          CVS Pharmacy
          First Data
          International Council of Shopping Centers
          International Franchise Association
          Lowe's
          National Federation of Independent Business
          National Retail Federation
          Retail Industry Leaders Association
          Rite Aid
          Safeway
          Target
          TechAmerica
          The Home Depot
          T-Mobile

           Analysis Prepared by  :    Rebecca May / B.,P. & C.P. / (916)  
          319-3301