BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 38
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          ASSEMBLY THIRD READING
          AB 38 (Bradford)
          As Amended  May 27, 2011
          Majority vote 

           BANKING & FINANCE   10-0        APPROPRIATIONS      12-5        
           
           ----------------------------------------------------------------- 
          |Ayes:|Eng, Achadjian, Charles   |Ayes:|Fuentes,  Blumenfield,    |
          |     |Calderon, Fuentes, Gatto, |     |Bradford, Calderon,       |
          |     |Roger Hern�ndez, Lara,    |     |Campos, Davis, Gatto,     |
          |     |Morrell, Perea, Torres    |     |Hall, Hill, Lara,         |
          |     |                          |     |Mitchell, Solorio         |
          |-----+--------------------------+-----+--------------------------|
          |     |                          |Nays:|Harkey, Donnelly,         |
          |     |                          |     |Nielsen, Norby, Wagner    |
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           SUMMARY  :  Establishes a Banking Development District (BDD) 
          Program within the Department of Financial Institutions (DFI), 
          which would encourage the establishment of bank or credit union 
          branches and/or new bank services in specially designated 
          geographic locations where there is a need for banking services. 
           Specifically,  this bill  :

          1)Makes findings and declarations regarding the status of 
            unbanked and underbanked consumers, as well as, the need for 
            banking services in underserved communities.

          2)Provides that financial institutions, as defined, may seek to  
            participate in the BDD Program if they do either of the 
            following:

             a)   Open a new outlet in a lower income, underserved area; 
               or,

             b)   Develop and market a new product line or group of 
               services in an existing outlet in an underserved community.

          3)Defines "underserved community" as a remote location or 
            impoverished area that lacks banking services commensurate 
            with the services provided to higher income areas with a 
            population of similar size.









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          4)Defines "Banking Development District" as a specifically 
            designated geographic location where there is a demonstrated 
            need for banking services that has been designated as such by 
            DFI.

          5)Allows DFI and local agencies to compile a list of underserved 
            communities or regions that lack a concentration of banks and 
            services in order to provide banks with a clear demonstration 
            of those areas that are in most need.

          6)Provides that DFI provide information on the BDD Program to 
            the State Treasurer.  The Treasurer may utilize the BDD 
            Program when promoting the Treasurer's Time Deposit Program.  

          7)Allows DFI to work with local agencies and economic 
            development officials to identify additional local incentives  
            for participating banks including, but not limited to, the 
            following:

             a)   Local agency deposits;

             b)   Assistance in locating suitable commercial real estate 
               space for branches;

             c)   Local tax incentives; and,

             d)   Workforce development.

          8)Requires DFI to adopt rules and regulations for the 
            establishment of the program.

          EXISTING LAW  provides for the regulation of state banks and 
          credit unions by DFI.

           FISCAL EFFECT  :  According to the Assembly Appropriations 
          Committee, costs of, likely in the range of $100,000 annually to 
          the Department of Financial Institutions combined for 
          administration, marketing, performance reviews, and examination 
          costs related to the BDD program.
           
          COMMENTS  :  In 1998, the state of New York, under Governor George 
          Pataki, created the first BDD program in the nation.  BDDs were 
          designed to provide communities with a resource to assist in 
          providing economic development opportunities and incentives to 








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          financial institutions to locate in underserved communities.  
          According to a 2006 Wall Street Journal Article, Citibank 
          executives acknowledged that without the below-market-rate 
          deposits from the state and city, the bank would continue to 
          lose more than $350,000 a year operating a three story branch in 
          a neighborhood where 38% of the residents live below the poverty 
          line.  The goal of AB 38 (Bradford) is to spur increased and 
          enhanced banking services in under-served communities that will 
          spur greater financial inclusion. The desired outcome is that 
          more Californians will enter the financial mainstream and build 
          savings and wealth through participating banks' offerings and 
          marketing of appropriate transactional, loan, and credit 
          products that can lead to long-term wealth building 
          opportunities.

          In May, 2010 a report was released titled, "10 Years in: A 
          review of the Banking Development District Program."  The report 
          concluded that overall, the BDD Program plays an important role 
          in reducing the number of unbanked and underbanked populations 
          in New York State.  Despite its successes, the BDD Program could 
          be dramatically improved by mandating that BDD branches provide 
          financial education, encouraging the development of more 
          affordable products and services and encouraging more 
          collaboration between the BDD branches and local community 
          groups. 

          In the modern financial arena consumers are faced with a 
          confusing myriad of choices and options.  This confusion is 
          amplified by the financial illiteracy of most consumers, and 
          what has been a traditional lack of outreach by financial 
          institutions to certain communities.  Recently, the untapped 
          market of those without a banking relationship has become an 
          intriguing opportunity for those offering financial services.  
          However, as many studies have shown, the unbanked and 
          underbanked often do not feel comfortable dealing with financial 
          institutions that are not located in their neighborhoods.  In 
          October of 2009, the Los Angeles City Council approved a motion  
            to establish a local BDD program by requiring the City 
          Attorney and City Treasurer to draft an ordinance establishing 
          the program.  Additionally, the City Treasurer must set up a 
          task force with department heads and council members to 
          determine what modifications may be needed to adapt the New York 
          BDD model program to Los Angeles. 









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          Californians, now more than ever, may have more distrust towards 
          financial institutions due to the mortgage meltdown.  Recent 
          statistics show, nationally, as many as 28 million people are 
          unbanked, One in five low-income Californians does not have a 
          checking account and nearly half of Californians do not have a 
          savings account.  This measure attempts to incentivize financial 
          institutions to bank in less desirable areas and get those 
          unbanked, banked.  "Banked" consumers' leads to more financially 
          literate consumers.  

          On January 24, 2008, Former Governor Schwarzenegger announced an 
          effort to assist unbanked and underbanked Californians.  This 
          program, called Bank on California, is built off of a pilot 
          project in the City of San Francisco, known as Bank on San 
          Francisco.  The idea behind the Bank on California program is 
          too increase the availability of starter checking accounts 
          through partnerships with financial institutions.  Additionally, 
          this program creates partnerships between local officials, banks 
          and community groups to raise awareness on the importance and 
          benefit of entering the financial mainstream.  Currently, only 
          seven cities in California participate:  Fresno; Los Angeles; 
          Oakland; Sacramento; Santa Ana; San Francisco; and, San Jose.  
           
          Previous legislation:  

          AB 2581 (Bradford) of 2009 would have established a BDD program 
          administered by DFI to encourage the establishment of banking 
          branches in and the provision of additional product lines or 
          services to, specified underserved areas.  This bill was vetoed 
          by Governor. 

          AB 1502 (Lieu) of 2007 would have established a BDD program, 
          jointly administered by DFI and the State Treasurer's Office  
          This bill passed the Assembly, but was gutted and amended into a 
          financial literacy education bill.  


           Analysis Prepared by  :    Kathleen O'Malley / B. & F. / (916) 
          319-3081


                                                                FN: 0000905










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