BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  ACR 99
                                                                  Page  1

          Date of Hearing:   March 29, 2012

                             ASSEMBLY COMMITTEE ON RULES
                                Nancy Skinner, Chair
                    ACR 99 (Fuentes) - As Amended:  March 21, 2012
           
          SUBJECT  :   National Coupon Month.

           SUMMARY  :   Recognizes September 2012 as National Coupon Month 
          and acknowledges the value of coupons in achieving significant 
          savings for California's consumers.  Specifically,  this 
          resolution  makes the following legislative findings:

          1)According to the U.S. Mid-Year 2011 Consumer Packaged Goods 
            Coupon Industry Facts Report, consumers saved $2 billion in 
            the first six months of 2011 by using coupons.

          2)Sixty percent of consumers are becoming more focused on the 
            price of groceries as gas prices climb; and, 78 percent of 
            consumers report using coupons regularly.

          3)Fifty-eight percent of consumers use cents off coupons 
            received in the mail, newspapers, or magazines; and, 75 
            percent of consumers who consider the Internet to be their 
            primary advertising source are now using coupons in newspaper 
            inserts.

          4)In 2010, marketers once again distributed more Consumer 
            Package Goods (CPG) coupons than the prior year reaching the 
            largest single-year distribution quantity ever recorded in the 
            United States; and, CPG marketers continued to allocate the 
            largest share of coupons distributed to the free-standing 
            insert in the first half of 2011.

           FISCAL EFFECT  :   None

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          None on file.

           Opposition 
           
          None on file.








                                                                  ACR 99
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          Analysis Prepared by  :    Anna McCabe / RLS. / (916) 319-2800