BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 252
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          Date of Hearing:   April 13, 2011

                        ASSEMBLY COMMITTEE ON APPROPRIATIONS
                                Felipe Fuentes, Chair

                AB 252 (Calderon) - As Introduced:  February 3, 2011 

          Policy Committee:                              Governmental 
          Organization Vote:                            17 - 0

          Urgency:     No                   State Mandated Local Program: 
          Yes    Reimbursable:              No

           SUMMARY  

          This bill expands the Alcoholic Beverage Control Act (Act) by 
          allowing a distilled spirits manufacturer's agent to provide 
          their product, food, and entertainment free of charge to 
          consumers during promotional events.

           FISCAL EFFECT  

          There are currently 16 licensees who would be able to take 
          advantage of this expansion. Costs associated with including 
          them in this tied-house exception would likely be minor and 
          absorbable within existing resources. 

           COMMENTS  

           1)Rationale  . The intent of this legislation is to expand an 
            existing tied-house exception which allows alcoholic beverage 
            manufacturers to hold private promotional events where they 
            provide food, entertainment and free alcohol to the guests. 
            This bill would add distilled spirits manufacturer's agents to 
            the list of licensees who are able to take advantage of these 
            promotional events. 

           2)Background  . Current law permits a manufacturer, winegrower, 
            rectifier, or distiller, or any authorized agent of that 
            person to provide, free of charge, entertainment, food, and 
            distilled spirits, wine, or nonalcoholic beverages to 
            consumers over 21 years of age at an invitation-only event in 
            order to market and promote their products. That tied house 
            exception is scheduled to sunset January 1, 2014. 









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           3)Continuing Policy Concerns  .  As with the original implementing 
            legislation, AB 2293 (De Leon; Chapter 638, Statutes of 2008), 
            committee staff has concerns about allowing individuals who 
            have liquor licenses to provide unlimited amounts of free 
            alcohol in order to promote their products. The policy 
            established under the De Leon legislation represented a 
            significant departure from other existing tied-house 
            exceptions.  In fact, that exception is the only one in the 
            Alcoholic Beverage Control Act that allows an unlimited amount 
            of alcohol to be given away free to consumers.  Wine and 
            distilled spirits tastings limit the amount of alcohol that 
            can be provided for at no charge to consumers. Under all other 
            circumstances, no more than one-quarter ounce of distilled 
            spirits may be offered at one tasting, no more than one ounce 
            of wine may be offered, and no more than three tastings may be 
            offered to an individual in one day. 

           4)Tied-house law  . The tied-house laws, developed after 
            prohibition, sought to break up and separate the liquor 
            industry by categorizing and regulating each aspect of the 
            business. It is essentially divided into manufacturing, 
            wholesaling, and retailing. Each category is independent of 
            the other with specific laws ensuring that the relationship 
            between manufacturers, distributors and retailers remains 
            distinct. The original policy rationale for this body of law 
            was to prohibit the vertical integration of the alcohol 
            industry and to protect the public from predatory marketing 
            practices. Generally, other than exemptions granted by the 
            Legislature, the holder of one type of license is not 
            permitted to do business as another type of licensee within 
            the "three-tier" system. 

            The current Tied House laws are specific about who can sell 
            alcoholic beverage products to whom. Generally, manufacturers 
            must sell their products through wholesalers so that there is 
            no direct contact between the manufacturer and the retailer or 
            the consumer.

           5)ABC Staffing . There are approximately 82,000 permanently 
            licensed establishments in California, with an average of 
            12,000 applications for license transfers and new businesses 
            made each year.  On average, an additional 33,000 temporary 
            "special event" licenses are issued to non-profit and 
            charitable organizations for their events annually.  Although 
            the majority of these businesses/venues are run in an orderly 








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            fashion, some present significant public safety problems.

            As of March 2011, ABC is authorized 142 sworn investigators to 
            conduct its enforcement operations to police the activities at 
            these 115,000 licensed venues.  Currently, there are 45 vacant 
            investigator positions which have not been filled due to 
            several factors, including hiring freeze restrictions in place 
            since July 2010.  If ABC were able to maintain a zero percent 
            vacancy rate, each investigator would be responsible for 
            approximately 810 licensed venues.  
                
            6)Related Legislation  . AB 1323 (Walters) in 2010, was similar to 
            this bill but would have allowed the tied-house exception for 
            a larger number of licensees.  That bill included: (a) a 
            distilled spirits manufacturer's agent; (b) a holder of a 
            distilled spirits importer's general license who does not also 
            hold a distilled spirits wholesaler's license; (c) a holder of 
            a distilled spirits rectifier's general license; and, (d) a 
            holder of an out-of-state distilled spirits shipper's 
            certificate. That bill was held on this committee's suspense 
            file.

            AB 2293 (De Leon; Chapter 638, Statutes of 2008), authorized a 
            manufacturer, winegrower, rectifier, or distiller or any 
            authorized agent of that person to provide, free of charge, 
            entertainment, food, and distilled spirits, wine, or 
            nonalcoholic beverages to consumers at an invitation-only 
            event in connection with the sale or distribution of wine or 
            distilled spirits.  Several conditions were placed on these 
            events including the limitation of 400 attendees per event, a 
            prohibition of persons under age 21, and a maximum duration of 
            four hours.  The authorization will sunset on January 1, 2014.

           Analysis Prepared by  :    Julie Salley-Gray / APPR. / (916) 
          319-2081