BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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          |SENATE RULES COMMITTEE            |                   AB 252|
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                                 THIRD READING


          Bill No:  AB 252
          Author:   Charles Calderon (D)
          Amended:  As introduced
          Vote:     21

           
           SENATE GOVERNMENTAL ORG. COMMITTEE :  12-0, 6/28/11
          AYES:  Wright, Anderson, Berryhill, Calderon, Cannella, 
            Corbett, De Le�n, Evans, Hernandez, Strickland, Wyland, 
            Yee
          NO VOTE RECORDED:  Padilla
           
          SENATE APPROPRIATIONS COMMITTEE  :  6-0, 8/15/11
          AYES:  Kehoe, Walters, Alquist, Emmerson, Price, Steinberg
          NO VOTE RECORDED:  Lieu, Pavley, Runner

           ASSEMBLY FLOOR  :  69-2, 5/5/11 - See last page for vote


           SUBJECT  :    Alcoholic beverage control:  licensees

           SOURCE  :     Author


           DIGEST  :    This bill modifies an existing provision of the 
          Alcoholic Beverage Control Act that allows, until January 
          1, 2014, a manufacturer, winegrower, rectifier, or 
          distiller to provide their product offerings directly to 
          consumers (free of charge) during invitation-only events, 
          as specified, to additionally grant the same privilege to a 
          "distilled spirits manufacturer's agent."

           ANALYSIS  :    Existing law establishes the Department of 
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          Alcoholic Beverage Control (ABC) and grants it exclusive 
          authority to administer the provisions of the ABC Act in 
          accordance with laws enacted by the Legislature.  This 
          involves licensing individuals and businesses associated 
          with the manufacture, importation and sale of alcoholic 
          beverages in this state and the collection of license fees 
          or occupation taxes for this purpose. 

          Existing law, known as the "tied-house" law, separates the 
          alcoholic beverage industry into three component parts of 
          manufacturer, wholesaler, and retailer.  The original 
          policy rationale for this body of law was to prohibit the 
          vertical integration of the alcohol industry and to protect 
          the public from predatory marketing practices.  Generally, 
          other than exemptions granted by the Legislature, the 
          holder of one type of license is not permitted to do 
          business as another type of licensee within the 
          "three-tier" system.

          Existing law, until January 1, 2014, permits a 
          manufacturer, winegrower, rectifier, or distiller, or any 
          authorized agent of that person to provide, free of charge, 
          entertainment, food, and distilled spirits, wine, or 
          nonalcoholic beverages to consumers over 21 years of age at 
          an invitation-only event in connection with the sale or 
          distribution of wine or distilled spirits, as specified.  
          Existing law also authorizes the Department of ABC to 
          impose a fee to cover the costs of administering such 
          events.

          Existing law authorize the Department of ABC to issue to 
          the holder of an "off-sale" retail license an 
          "instructional tasting license" for the purpose of 
          furnishing tastings of alcoholic beverages to consumers, 
          subject to certain limitations.

          The ABC Act permits an on-sale retail licensee of wine or 
          distilled spirits to conduct "instructional" consumer 
          tastings on the licensed retail premise provided the 
          following conditions are met:  (1) no more than a quarter 
          ounce of distilled spirits is offered in one tasting; (2) 
          no more than one ounce of wine is offered in one tasting; 
          and, (3) no more than three tastings are offered to an 
          individual in one day.  An instruction may include the 

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          history, nature, values and characteristics of the product 
          being offered, and the methods of presenting and serving 
          the product.  

          Existing law authorizes beer manufacturers and wholesalers 
          to offer beer samples (not to exceed eight ounces per 
          person, per day) to individuals of legal drinking age at 
          on-sale retail licensed premises under specified 
          conditions.

          Existing law permits a licensed winegrower, manufacturer, 
          importer, or wholesaler to provide samples of the alcoholic 
          beverages which are authorized to be sold by the licensee 
          in accordance with rules prescribed by the ABC.  A retail 
          licensee, however, is not authorized to provide any free 
          samples of alcoholic beverages.  Moreover, ABC regulations 
          provide that samples of alcoholic beverages may only be 
          given away to licensees or employees of licensees who are 
          in a position to purchase the product or who are in need of 
          additional information about the product, as specified.

          Existing law authorizes distilled spirits manufacturers to 
          conduct tastings and provide distilled spirits without 
          charge for events sponsored by nonprofit organizations.  
          Only persons affiliated with the nonprofit organization, 
          including up to three guests, may attend.  No distilled 
          spirits may be sold or solicited for sale at the tasting, 
          and the organization must obtain a permit from ABC prior to 
          the event.

          This bill modifies an existing provision of the ABC Act 
          that allows, until January 1, 2014, a manufacturer, 
          winegrower, rectifier, or distiller to provide their 
          product offerings directly to consumers (free of charge) 
          during invitation-only events, as specified, to 
          additionally grant the same privilege to a "distilled 
          spirits manufacturer's agent."

           Comments
           
          SB 1323 (Walters), Session of 2009-10, was similar to this 
          bill but would have extended the privileges contained in AB 
          2293(De Leon), Chapter 638, Statutes of 2008, to include a 
          distilled spirits manufacturer's agent, a holder of a 

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          distilled spirits importer's general license, a holder of a 
          distilled spirits rectifier's general license and a holder 
          of an out-of-state distilled spirits shipper's certificate. 
           SB 1323 was held in the Senate Appropriation Committee 
          suspense file.  This bill only adds distilled spirits 
          manufacturer's agents to the list of licensees who are able 
          to take advantage of the promotional events referenced 
          above.  There are currently 16 licensees who would be able 
          to take advantage of this expansion.  

           Prior Legislation
           
          SB 1323 (Walters), 2009-10 Session, would have modified an 
          existing provision of the ABC Act that allows, until 
          January 1, 2014, a manufacturer, winegrower, rectifier, or 
          distiller to provide their product offerings directly to 
          consumers (free of charge) during invitation-only events, 
          as specified, to additionally grant the same privilege to:  
          (1) a distilled spirits manufacturer's agent;  (2) a holder 
          of a distilled spirits importer's general license; (3) a 
          holder of a distilled spirits rectifier's general license; 
          and (4) a holder of an out-of-state distilled spirits 
          shipper's certificate.  (Held in Senate Appropriations 
          Suspense File)

          SB 1022 (Strickland), Chapter 281, Statutes of 2010, 
          expands an existing tied-house exception to enable licensed 
          distilled spirits "rectifiers" to donate or sell their 
          products to specified nonprofit entities for the purpose of 
          assisting in fund-raising efforts.  

          AB 2293 (De Leon), Chapter 638, Statutes of 2008, allows 
          distilled spirits manufacturers and winegrowers to provide 
          their product offerings including food directly to 
          consumers (free of charge) during invitation-only events on 
          premises for which a caterer's permit authorization has 
          been issued.  

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes   
          Local:  Yes

          According to the Senate Appropriations Committee:

                         Fiscal Impact (in thousands)

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           Major Provisions      2011-12     2012-13     2013-14     Fund  

          Enforcement/oversight         ----unknown, less than $50 
          partially           Special*
                                                                    
           offset by fee revenue------                           
          *Alcoholic Beverage Control Fund

           SUPPORT  :   (Verified  8/16/11)

          Distilled Spirits Council of the United States

           OPPOSITION  :    (Verified  8/16/11)

          California Council on Alcohol Problems

           ARGUMENTS IN SUPPORT  :    According to the author's office, 
          this bill is intended to correct a minor oversight 
          discovered since enactment of AB 2293 (De Leon).  AB 2293 
          allows distilled spirits manufacturers and winegrowers to 
          provide their product offerings free of charge to 
          consumers, at an invitation-only event, where a caterer's 
          permit has been authorized by ABC.  AB 2293 contains 
          restrictive criteria in order to provide appropriate 
          controls relating to these promotional events.

          According to the sponsor of this bill, the Distilled 
          Spirits Council of the United States (DISCUS), the list of 
          licensees authorized by AB 2293 to provide supplier hosted 
          promotion and entertainment events did not include all its 
          member companies.  For example, the holder of a distilled 
          spirits manufacturer's agent license has not been able to 
          secure a license from ABC to participate in these 
          promotional events.  DISCUS states, this bill is simply 
          intended to correct this oversight and provide the same 
          privilege to a "distilled spirits manufacturer's agent."
           
          According to the Department of ABC, since enactment of AB 
          2293, only five such event authorizations have been 
          granted.  ABC has not identified any enforcement problems 
          and no disciplinary action has been taken relating to these 
          events.  The sponsor of this bill contends that the low 
          number of invitation-only events is directly related to the 

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          very narrow criteria placed in AB 2293 that clearly define 
          how these private events must be operated by the licensee.

           ARGUMENTS IN OPPOSITION  :    The California Council on 
          Alcohol Problems states "AB 252, dealing with expanding the 
          pool of event sponsors to include a manufacturer's agent.  
          While your sponsors have indicated this bill will only 
          increase the pool by five or more event sponsors, we are 
          unclear of that fact."

           ASSEMBLY FLOOR  :  69-2, 5/5/11
          AYES:  Achadjian, Alejo, Allen, Ammiano, Atkins, Bill 
            Berryhill, Block, Blumenfield, Bonilla, Bradford, 
            Brownley, Buchanan, Butler, Charles Calderon, Campos, 
            Carter, Chesbro, Conway, Cook, Davis, Dickinson, Eng, 
            Fletcher, Fong, Fuentes, Galgiani, Gatto, Gordon, Grove, 
            Hagman, Halderman, Hall, Harkey, Hayashi, Roger 
            Hern�ndez, Hill, Huber, Hueso, Huffman, Jeffries, Knight, 
            Lara, Logue, Bonnie Lowenthal, Ma, Mansoor, Mendoza, 
            Miller, Mitchell, Monning, Morrell, Nestande, Norby, 
            Olsen, Pan, Perea, V. Manuel P�rez, Portantino, Silva, 
            Skinner, Smyth, Solorio, Swanson, Torres, Valadao, 
            Wagner, Wieckowski, Williams, John A. P�rez
          NOES:  Beall, Feuer
          NO VOTE RECORDED:  Cedillo, Donnelly, Furutani, Garrick, 
            Gorell, Jones, Nielsen, Yamada, Vacancy

          PQ:kc  8/16/11   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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