BILL ANALYSIS                                                                                                                                                                                                    �



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          ASSEMBLY THIRD READING
          AB 623 (Williams)
          As Amended  April 6, 2011
          Majority vote 

           GOVERNMENTAL ORGANIZATION 14-0  APPROPRIATIONS      15-0        
           
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          |Ayes:|Hall, Nestande, Atkins,   |Ayes:|Fuentes, Harkey,          |
          |     |Block, Blumenfield,       |     |Blumenfield, Bradford,    |
          |     |Chesbro, Galgiani, Gatto, |     |Charles Calderon, Campos, |
          |     |Hill, Jeffries, Ma,       |     |Davis, Donnelly, Gatto,   |
          |     |Perea,                    |     |Hall, Hill, Lara,         |
          |     |V. Manuel P�rez, Silva    |     |Mitchell, Nielsen,        |
          |     |                          |     |Solorio                   |
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           SUMMARY  :  Creates a new limited off-sale retail license category 
          that allows licensees to sell wine via the Internet, direct 
          mail, or the telephone.  Specifically,  this bill : 

          1)  Authorizes the issuance of a limited off-sale retail wine 
          license that would allow the licensee to sell wine only by 
          direct mail, the telephone, or the Internet.

          2)  Provides sales may not be conducted from a retail premises 
          open to the public, as specified.

          3)  Specifies the sale of wine shall only be to consumers and 
          not for resale in packages or quantities of 52 gallons or less 
          per sale, for consumption off the premise where sold.  

          4)  Allows the holder of a limited off-sale retail wine license 
          to assist a nonprofit organization holding a temporary wine 
          license in conducting a winetasting event (donate, sell, and/or 
          pour), as defined.

          5)  Requires the new license type to accept returns of wine sold 
          to consumers and removed from the state.

          6)  Provides that the Department of Alcoholic Beverage Control 
          (ABC) may impose reasonable conditions upon the licensee as may 
          be needed in the interest of public health, safety, and welfare.

          7)  Requires the license applicant to pay an initial fee and an 








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          annual renewal fee that is equal to the fee paid by off-sale 
          beer and wine licensees, as defined.

           EXISTING LAW  :

          1)  Establishes ABC and grants it the exclusive authority to 
          administer the provisions of the Alcoholic Beverage Control Act 
          in accordance with laws enacted by the Legislature.

          2)  Establishes a beer and wine wholesaler license.  Authorizes 
          a beer and wine wholesaler licensee to obtain an off-sale beer 
          and wine license, but limits sales to those accepted via mail, 
          telephone, or computer and prohibits operations conducted from a 
          retail store open to the public. 

          3)  Provides for various annual fees for the issuance of 
          alcoholic beverage licenses that vary depending upon the type of 
          license issued.

          4)  Prohibits ABC from issuing a wholesale license to any person 
          who does not in good faith actually carry on or intend to carry 
          on a bona fide wholesale business by sale to retail licensees of 
          the alcoholic beverage designated in the wholesale license, and 
          authorizes ABC to revoke any wholesale license when the licensee 
          fails for a period of 45 days to actively and in good faith to 
          engage in the wholesale business.
           
          FISCAL EFFECT  :  According to the Assembly Appropriations 
          Committee, there are currently 1,500 licensees who hold combined 
          beer and wine wholesaler/off-sale beer and wine licenses that 
          are currently required in order to conduct Internet sales in the 
          state.  If one-third of these licensees shift to the new license 
          rather than maintaining two licenses, the loss in revenue for 
          ABC could reach $150,000 (ABC fund).  However, that loss could 
          be partially offset by new licensees who are taking advantage of 
          the simplified licensing structure to establish Internet and   
          mail-order wine businesses.  Every 100 new licenses will bring 
          in an additional $25,000 in revenue (ABC fund).

           COMMENTS  :  This measure allows ABC to issue an off-sale retail 
          wine license to entrepreneurs who do not have a physical store 
          to sell wine directly to consumers.  This concept recognizes the 
          realities of the changing wine industry and the growing use of 
          the Internet, direct mail, and the telephone in purchasing 








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          products and services.  The bill establishes a $100 initial fee 
          with a $246 annual renewal fee for this new limited off-sale 
          Internet retail wine license, which is consistent with the 
          current "beer and wine retailer" license fees.  All revenue 
          would be deposited into the ABC Fund to cover ABC's costs.  

          Presently, ABC issues two licenses to facilitate Internet retail 
          sales:  a beer and wine wholesaler (Type 17) together with an 
          off-sale beer and wine (Type 20).  Current law requires the 
          holder of a wholesale license to operate as bona fide wholesaler 
          "in good faith."  This means that they must sell to retailers 
          other than themselves.  Many Internet retailers have no desire 
          to act as wholesaler, but are either forced to do so or face 
          disciplinary action against their licenses.  

          In addition, because the license is the same one issued to 
          retail stores (open to the public) such as grocery stores, 
          mini-marts and gas stations, the license counts against 
          concentration limitations imposed by law, thus preventing other 
          businesses that do wish to operate a retail store from obtaining 
          a license.  This bill creates a new license to alleviate the 
          problem for those that only want to sell directly to consumers 
          while enhancing the marketing of California produced wine.

          According to the Family Winemakers of California (FWC), 
          "currently, many custom crush producers operate under a Type 
          17/20 combo license that allows them to sell wine directly to 
          consumers by taking orders only through mail, telephone or the 
          Internet.  Holding a Type 17 wholesalers license requires a good 
          faith effort to sell to a retailer every 45 days.  However, many 
          wine Internet retailers have no desire to act as wholesalers, 
          but are either forced to do so or face disciplinary action 
          against their licenses."  This bill will be effective in 
          codifying current practices in existing law into one 
          well-defined license under the ABC Act.

           
          Analysis Prepared by  :    Eric Johnson / G. O. / (916) 319-2531 


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