BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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          |SENATE RULES COMMITTEE            |                   AB 623|
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                                 THIRD READING


          Bill No:  AB 623
          Author:   Williams (D), et al.
          Amended:  8/15/11 in Senate
          Vote:     21

           
           SENATE GOVERNMENTAL ORG. COMMITTEE  :  12-0, 6/14/11
          AYES:  Wright, Anderson, Calderon, Cannella, Corbett, De 
            Le�n, Evans, Hernandez, Padilla, Strickland, Wyland, Yee
          NO VOTE RECORDED:  Berryhill
           
          ASSEMBLY FLOOR  :  76-0, 4/28/11 - See last page for vote


            SUBJECT  :    Alcoholic beverage licensees:  limited 
                      off-sale retail wine license

           SOURCE  :     Author


           DIGEST  :    This bill authorizes the department to issue a 
          limited off-sale retail wine license that allows the 
          licenseholder to sell wine if certain conditions are met 
          and grants specified privileges to the licenseholder, as 
          provided.  Also, this bill imposes an original fee and an 
          annual renewal fee for the license, which will be deposited 
          in the Alcohol Beverage Control Fund.

           ANALYSIS  :    Existing law establishes the Department of 
          Alcoholic Beverage Control (ABC) and grants it the 
          exclusive authority to administer the provisions of the 
          Alcoholic Beverage Control Act (Act) in accordance with 
          laws enacted by the Legislature.
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          Existing law provides for various annual fees for the 
          issuance of alcoholic beverage licenses that vary depending 
          upon the type of license issued.

          Existing law defines an "on-sale" license as authorizing 
          the sale of all types of alcoholic beverages: namely, beer, 
          wine and distilled spirits, for consumption on the premises 
          (such as at a restaurant or bar).  An "off-sale" license 
          authorizes the sale of all types of alcoholic beverages for 
          consumption off the premises in original, sealed 
          containers.  

          Existing law provides that a violation of the Act is a 
          misdemeanor, unless otherwise specified.

          This bill creates a new limited off-sale retail license 
          category in the Act that permits licensees to sell wine to 
          consumers via direct mail, telephone, or the Internet.  
          Specifically, this bill:

          1. Grants the ABC the authority to issue a limited off-sale 
             retail wine license that permits the licensee to sell 
             wine provided all the following conditions are met:  (a) 
             sales are restricted to those solicited and accepted by 
             direct mail, the telephone, or the Internet; (b) sales 
             are not conducted from a retail premises open to the 
             public; (c) the licensee takes possession of and title 
             to all wine sold by the licensee; and, (d) all wine sold 
             by the licensee is delivered to the purchaser from the 
             licensee's licensed premises or from a licensed public 
             warehouse.

          2. Stipulates that the sale of wine shall only be to 
             consumers and not for resale, in packages or quantities 
             of 52 gallons or less per sale, for consumption off the 
             premise where sold.  

          3. Requires the licensee to comply with specified notice 
             and posting requirements of the Act and also exempts the 
             licensee from certain notice requirements of the Act.

          4. Provides that the ABC may impose reasonable conditions 
             upon the licensee as may be needed in the interest of 

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             public health, safety, and welfare.

          5. Requires the license applicant to pay an initial fee and 
             an annual renewal fee that is equivalent to the fee paid 
             by off-sale beer and wine licensees, $100 and $246 
             respectively.

          6. Additionally, makes several corresponding revisions to 
             the Act resulting from this new license category 
             pertaining to: rights of purchaser to return wine 
             removed from the State, assisting nonprofits in 
             conducting wine tasting, instructional tasting events, 
             and sales or gifts to nonprofits.  

           Background
           
          This bill allows ABC to issue an off-sale retail wine 
          license to entrepreneurs who do not have a physical store 
          to sell wine directly to consumers.  This concept 
          recognizes the realities of the changing wine industry and 
          the growing use of the Internet, direct mail, and the 
          telephone in purchasing products and services.  This bill 
          establishes a $100 initial fee with a $246 annual renewal 
          fee for this new limited off-sale Internet retail wine 
          license, which is consistent with the current "beer and 
          wine retailer" license fees.  All revenue would be 
          deposited into the ABC Fund to cover ABC's costs.  
          Presently, ABC issues two licenses to facilitate Internet 
          retail sales - a beer and wine wholesaler (Type 17) 
          together with an off-sale beer and wine (Type 20).  This 
          was in response to an emerging wine business on the 
          Internet that occurred approximately 10 years ago and 
          paralleled the continued growth in California's wine 
          industry.  It created another sales channel for California 
          wine and the state's winegrape growers.  Current law 
          requires the holder of a wholesale license to operate as 
          bona fide wholesaler "in good faith."  This means that they 
          must sell to retailers other than themselves.  Many 
          Internet retailers have no desire to act as wholesalers, 
          but are either forced to do so or face disciplinary action 
          against their licenses.  In addition, because the retail 
          license issued is the same license issued to retail stores 
          open to the public such as grocery stores, mini-marts and 
          gas stations, the license counts against the license 

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          concentration limitations imposed by law, thus preventing 
          other businesses that do wish to operate a retail store 
          from obtaining a license.  By creating a new license 
          category, this bill alleviates the problem for those that 
          only want to sell directly to consumers while enhancing the 
          marketing of California produced wine.

           Prior/Related Legislation
           
          AB 323 (Evans), Chapter 131, Statutes of 2007, allows a 
          licensed beer and wine wholesaler (Type 17) that also holds 
          an off-sale beer and wine retail license (Type 20) and only 
          sells wine, to assist a nonprofit organization holding a 
          temporary wine license (special daily license) in 
          conducting a winetasting. 

          SB 1923 (M. Thompson), Chapter 900, Statutes of 1996, among 
          other things, permits the application for and the issuance 
          of a retail off-sale beer and wine license to a licensed 
          beer and wine wholesaler, even though the premises will be 
          located in an area having an undue concentration of 
          off-sale beer and wine licenses, if certain conditions are 
          met.

          AB 3144 (Floyd), Chapter 284, Statutes of 1988, among other 
          things, permits a wholesaler's beer and wine license if 
          restricted to the sale of wine to be renewed for the holder 
          of both an off-sale beer and wine license and a beer and 
          wine wholesaler's license, as specified.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes   
          Local:  Yes

           SUPPORT  :   (Verified  8/15/11)

          Family Winemakers of California
          Chambers of Commerce Alliance - Ventura and Santa Barbara 
          Counties

           ARGUMENTS IN SUPPORT  :    Writing in support of this bill 
          the Family Winemakers of California (FWC) states,  
          "Currently, many custom crush producers operate under a 
          Type 17/20 combo license that allows them to sell wine 
          directly to consumers by taking orders only through mail, 

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          telephone or the Internet.  Holding a Type 17 wholesalers 
          license requires a good faith effort to sell to a retailer 
          every 45 days.  However, many wine Internet retailers have 
          no desire to act as wholesalers, but are either forced to 
          do so or face disciplinary action against their licenses if 
          sales are not made."  FWC emphasizes that relief from the 
          wholesaler requirement will encourage the transition from 
          the Type 17/20 combo to the new license and revenue loss 
          from non-renewal of the wholesaler license will be 
          mitigated by revenue generated from new licensees.


           ASSEMBLY FLOOR  :  76-0, 4/28/11
          AYES:  Achadjian, Alejo, Allen, Ammiano, Atkins, Beall, 
            Bill Berryhill, Block, Blumenfield, Bonilla, Bradford, 
            Brownley, Buchanan, Butler, Charles Calderon, Campos, 
            Carter, Cedillo, Chesbro, Conway, Cook, Davis, Dickinson, 
            Donnelly, Eng, Feuer, Fletcher, Fong, Fuentes, Furutani, 
            Galgiani, Garrick, Gatto, Gordon, Grove, Hagman, 
            Halderman, Hall, Harkey, Hayashi, Roger Hern�ndez, Hill, 
            Huber, Hueso, Huffman, Jeffries, Jones, Knight, Lara, 
            Logue, Bonnie Lowenthal, Ma, Mansoor, Miller, Mitchell, 
            Monning, Morrell, Nestande, Nielsen, Norby, Olsen, Pan, 
            Perea, V. Manuel P�rez, Portantino, Silva, Skinner, 
            Smyth, Solorio, Swanson, Torres, Valadao, Wagner, 
            Wieckowski, Williams, John A. P�rez
          NO VOTE RECORDED:  Gorell, Mendoza, Yamada, Vacancy


          PQ:kc  8/16/11   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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