BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 623
                                                                  Page  1

          CONCURRENCE IN SENATE AMENDMENTS
          AB 623 (Williams)
          As Amended  August 15, 2011
          Majority vote
           
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          |ASSEMBLY:  |76-0 |(April 28,      |SENATE: |36-0 |(August 22,    |
          |           |     |2011)           |        |     |2011)          |
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           Original Committee Reference:    G.O.  

           SUMMARY  :  Creates a new limited off-sale retail license category 
          that allows licensees to sell wine via the Internet, direct mail, 
          or the telephone.  Specifically,  this bill  : 

          1)Authorizes the issuance of a limited off-sale retail wine 
            license that would allow the licensee to sell wine only by 
            direct mail, the telephone, or the Internet.

          2)Provides sales may not be conducted from a retail premises open 
            to the public, as specified.

          3)Specifies the sale of wine shall only be to consumers and not 
            for resale in packages or quantities of 52 gallons or less per 
            sale, for consumption off the premise where sold.  

          4)Allows the holder of a limited off-sale retail wine license to 
            assist a nonprofit organization holding a temporary wine license 
            in conducting a winetasting event (donate, sell, and/or pour), 
            as defined.

          5)Requires the new license type to accept returns of wine sold to 
            consumers and removed from the state.

          6)Provides that the Department of Alcoholic Beverage Control (ABC) 
            may impose reasonable conditions upon the licensee as may be 
            needed in the interest of public health, safety, and welfare.

          7)Requires the license applicant to pay an initial fee and an 
            annual renewal fee that is equal to the fee paid by off-sale 
            beer and wine licensees, as defined.

           The Senate amendments  make a technical change to the bill to 
          clarify the author's intent to limit sales of wine to 52 gallons 
          or less per sale.







                                                                  AB 623
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           EXISTING LAW  :

          1)Establishes ABC and grants it the exclusive authority to 
            administer the provisions of the Alcoholic Beverage Control Act 
            in accordance with laws enacted by the Legislature.

          2)Establishes a beer and wine wholesaler license.  Authorizes a 
            beer and wine wholesaler licensee to obtain an off-sale beer and 
            wine license, but limits sales to those accepted via mail, 
            telephone, or computer and prohibits operations conducted from a 
            retail store open to the public. 

          3)Provides for various annual fees for the issuance of alcoholic 
            beverage licenses that vary depending upon the type of license 
            issued.

          4)Prohibits ABC from issuing a wholesale license to any person who 
            does not in good faith actually carry on or intend to carry on a 
            bona fide wholesale business by sale to retail licensees of the 
            alcoholic beverage designated in the wholesale license, and 
            authorizes ABC to revoke any wholesale license when the licensee 
            fails for a period of 45 days to actively and in good faith to 
            engage in the wholesale business.

           AS PASSED BY THE ASSEMBLY  , this bill was substantially similar to 
          the version passed by the Senate.  The Assembly-approved version 
          created a new limited off-sale retail license category in the ABC 
          Act that permits licensees to sell wine to consumers via direct 
          mail, telephone, or the Internet.
           
          FISCAL EFFECT  :  According to the Assembly Appropriations 
          Committee, there are currently 1,500 licensees who hold combined 
          beer and wine wholesaler/off-sale beer and wine licenses that are 
          currently required in order to conduct Internet sales in the 
          state.  If one-third of these licensees shift to the new license 
          rather than maintaining two licenses, the loss in revenue for ABC 
          could reach $150,000 (ABC fund).  However, that loss could be 
          partially offset by new licensees who are taking advantage of the 
          simplified licensing structure to establish Internet and   
          mail-order wine businesses.  Every 100 new licenses will bring in 
          an additional $25,000 in revenue (ABC fund).

           COMMENTS  :  This measure allows ABC to issue an off-sale retail 
          wine license to entrepreneurs who do not have a physical store to 
          sell wine directly to consumers.  This concept recognizes the 







                                                                  AB 623
                                                                  Page  3

          realities of the changing wine industry and the growing use of the 
          Internet, direct mail, and the telephone in purchasing products 
          and services.  The bill establishes a $100 initial fee with a $246 
          annual renewal fee for this new limited off-sale Internet retail 
          wine license, which is consistent with the current "beer and wine 
          retailer" license fees.  All revenue would be deposited into the 
          ABC Fund to cover ABC's costs.  

          Presently, ABC issues two licenses to facilitate Internet retail 
          sales:  a beer and wine wholesaler (Type 17) together with an 
          off-sale beer and wine (Type 20).  Current law requires the holder 
          of a wholesale license to operate as bona fide wholesaler "in good 
          faith."  This means that they must sell to retailers other than 
          themselves.  Many Internet retailers have no desire to act as 
          wholesaler, but are either forced to do so or face disciplinary 
          action against their licenses.  

          In addition, because the license is the same one issued to retail 
          stores (open to the public) such as grocery stores, mini-marts and 
          gas stations, the license counts against concentration limitations 
          imposed by law, thus preventing other businesses that do wish to 
          operate a retail store from obtaining a license.  This bill 
          creates a new license to alleviate the problem for those that only 
          want to sell directly to consumers while enhancing the marketing 
          of California produced wine.

          According to the Family Winemakers of California (FWC), 
          "currently, many custom crush producers operate under a Type 17/20 
          combo license that allows them to sell wine directly to consumers 
          by taking orders only through mail, telephone or the Internet.  
          Holding a Type 17 wholesalers license requires a good faith effort 
          to sell to a retailer every 45 days.  However, many wine Internet 
          retailers have no desire to act as wholesalers, but are either 
          forced to do so or face disciplinary action against their 
          licenses."  This bill will be effective in codifying current 
          practices in existing law into one well-defined license under the 
          ABC Act.

           
          Analysis Prepared by  :    Eric Johnson / G. O. / (916) 319-2531FN: 
          0001879