BILL ANALYSIS                                                                                                                                                                                                    �







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        |Hearing Date:July 2, 2012          |Bill No:AB                         |
        |                                   |1646                               |
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                      SENATE COMMITTEE ON BUSINESS, PROFESSIONS 
                               AND ECONOMIC DEVELOPMENT
                          Senator Curren D. Price, Jr., Chair
                                           

                         Bill No:        AB 1646Author:Campos
                        As Amended:  June 25, 2012Fiscal:  Yes

        
        SUBJECT:  California Demonstration of Emerging Market Opportunities 
        Act.
        
        SUMMARY:  Establishes the California Demonstration of Emerging Market 
        Opportunities Program (CalDEMO Program), within the Governor's Office 
        of Business and Economic Development (GO-Biz), for the purpose of 
        facilitating agreements with for-profit and non-profit organizations 
        to use state facilities and other resources to test and deploy at 
        scale innovative products, services and processes.

        Existing law:
        
       1)Creates within the Governor's Office, the Governor's Office of 
          Business and Economic Development, also known as "GO-Biz," which 
          shall be administered by a Director appointed by the Governor.  
          (Government Code (GC) � 12096.2)

       2)Requires that the office serve the Governor as the lead entity for 
          economic strategy and the marketing of California on issues relating 
          to business development, private sector investment, and economic 
          growth, and would authorize the office to exercise various powers, 
          including, among others, making recommendations to the Governor and 
          Legislature regarding policies, programs, and actions to advance 
          statewide economic goals.  (GC � 12096.3) 

       3)Creates the California Business Investment Services Program, as 
          specified, within the office, under the authority of the director, 
          for the purposes of serving employers, corporate executives, 
          business owners, and site location consultants who are considering 
          California for business investment and expansion.  (GC � 12096.5)





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       4)Creates within GO-Biz the Office of Small Business Advocate (Office) 
          and provides that the Governor shall appoint the Director and 
          employees needed to accomplish the purposes of the Office.  (GC � 
          12098)

       5)Specifies the duties and functions of the Advocate including, among 
          other things, to serve as the principal advocate in the state on 
          behalf of small business, represent the views and interests of small 
          businesses before state agencies, enlist the cooperation and 
          assistance of public and private agencies, businesses, and other 
          organizations in disseminating information about programs and 
          services that can benefit small businesses and perform other 
          activities and outreach to small businesses, as specified.  (GC � 
          12098.3) 


        This bill:

        1)Expresses the following legislative findings and declarations:

           a)   California is home to many of the world's leading technology 
             companies and the state seeks to spur economic growth, including 
             job growth, by supporting innovation by these companies.  
             However, despite California leading the nation in innovation and 
             the number of patents filed annually, emerging small technology 
             businesses face myriad challenges throughout their development 
             process.

           b)   In order to achieve the desired growth, innovative businesses 
             require support that reaches beyond traditional business 
             incubators and that streamlines the commercialization of 
             innovative products, services, and processes.

           c)   The state can provide this support by partnering to provide 
             companies with an opportunity to demonstrate their innovative 
             products, services, and processes while also increasing public 
             awareness of these innovative solutions.  This may be 
             accomplished by using underutilized state resources.

           d)   GO-Biz has launched a new, forward-thinking Innovation Hub 
             (iHub) initiative in an effort to harness and enhance 
             California's innovative spirit.  The iHub initiative improves the 
             state's national and global competitiveness by stimulating 
             partnerships, economic development, and job creation around 
             specific research clusters through state-designated iHubs.





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           e)   The iHubs will leverage assets, such as research parks, 
             technology incubators, universities, and federal laboratories, to 
             provide an innovation platform for startup companies, economic 
             development organizations, business groups, and venture 
             capitalists. 

        2)Provides that GO-Biz shall implement and administer the CalDEMO 
          Program beginning January 1, 2014, and that the CalDEMO Program 
          shall be designed to provide businesses and non-profit organizations 
          with the opportunity to do all of the following: 

           a)   Experience engaging with the state in the process of planning, 
             deploying, demonstrating, and maintaining their innovation.

           b)   Obtain high-profile public exposure for the business or 
             nonprofit organization demonstrating an innovative solution or 
             pilot project.

           c)   Obtain data collection on a project's real-time performance in 
             a public setting.

           d)   Demonstrate that their innovation can be deployed, operated, 
             and maintained in a real-world setting.

           e)   Demonstrate that their business or non-profit organization has 
             the capacity to sufficiently plan, deploy, operate, and maintain 
             their innovation in a real-world setting.

           f)   Access new markets for innovative products.

        3)Defines the following terms:

           a)   "Demonstration project" means a project involving a request 
             from a business or non-profit organization to make state 
             resources available as a forum for testing, evaluating, or 
             demonstrating an innovative solution before being deployed in the 
             marketplace.

           b)   "Innovative solution" means a product, process, service, or 
             information technology that is new or improves upon an existing 
             product, process, service, or information technology.  An 
             innovative solution shall be expected to deliver identifiable and 
             measurable environmental, economic, or social benefits, enhanced 
             performance, or increases to the overall process reliability or 
             control.  An innovative solution shall also consist of a specific 





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             and identifiable research component.

           c)   "Demonstration agreement" means an agreement between a state 
             agency and a business or nonprofit organization to test, 
             evaluate, or demonstrate an innovative solution pursuant to a 
             demonstration project or pilot project.

           d)   "Pilot project" means a project involving a request from a 
             business or non-profit organization to make state resources 
             available as a forum for testing, evaluating, or demonstrating an 
             innovative solution that is currently available in the 
             marketplace.

        4)Specifies the duties and responsibilities of an innovation 
          partnership coordinator with primary responsibility to review and 
          assist in the development of proposed demonstration agreements and 
          track and report about all approved demonstration agreements.

        5)Provides that GO-Biz shall issue a request for proposals from 
          businesses and nonprofit organizations and that a business or 
          nonprofit organization may, at any time, submit a proposal for a 
          demonstration project or pilot project to the GO-Biz.

        6)Specifies what the business's or nonprofit organization's proposal 
          shall include.

        7)Specifies other responsibilities and duties of the innovation 
          partnership coordinator to ensure the efficient implementation and 
          administration of the CalDEMO Program.

        8)Requires the business or nonprofit organization participating in the 
          CalDEMO Program, pursuant to guidance provided by the innovation 
          partnership coordinator and appropriate state agencies, to develop a 
          scope of work that sets forth details on how the demonstration 
          project or pilot project is to be implemented.

        9)Specifies what the demonstration agreement shall include.

        10)Specifies what a state agency may do to assist in the development 
          and implementation of a proposed demonstration agreement.

        11)Requires that demonstration agreements be approved by all 
          participating state agencies and that GO-Biz shall provide the final 
          approval. 

        12)Provides that GO-Biz may enter into a partnership with foundations 





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          or private sector sponsors to solicit funding for the implementation 
          of the Cal DEMO Program and that it is the intent of the Legislature 
          that GO-Biz seek private sector sponsors and partners and 
          foundations to solicit funding for the implementation of CalDEMO 
          Program. 

        13)Provides that GO-Biz may enter into a memorandum of understanding 
          (MOU) or interagency agreement to obtain technical, scientific, or 
          administrative services or expertise as necessary to support the 
          CalDEMO Program, and may enter into an MOU with another state agency 
          or organization for the purpose of implementing the CalDEMO Program 
          and specifies reasons to enter into an MOU.

        14)Provides that if at any time a representative of a business or 
          non-profit organization is found by clear and convincing evidence to 
          have falsified or withheld information that should have been 
          disclosed, the state agency may discontinue the project and asses a 
          fine of up to ten thousand dollars ($10,000) against the business or 
          non-profit organization for a failure to comply with these 
          provisions.   

        15)Sunsets the CalDEMO Program on January 1, 2019.

        
        FISCAL EFFECT:  According to the analysis of the Assembly Committee on 
        Appropriations date May 16, 2012, initial costs for developing the 
        program of approximately $250,000.  Subsequent state costs will depend 
        on the number of businesses that apply.  Given California has 3.5 
        million businesses, it is reasonable that hundreds could apply, 
        driving administrative costs into the low millions of dollars.  
        Specific costs for successful applicants could be completely defrayed 
        by the fee that can be charged applicants.


        COMMENTS:
        
        1.Purpose.  The  Author  is the sponsor of this measure.  According to 
          the Author, when a company begins operations, it uses a great deal 
          of its equity capital to set up its offices, hire personnel, and do 
          research and development.  It may be several months or even years 
          before the company has products or services to sell, creating a 
          stream of revenues.  This period between initial capitalization and 
          commercialization is known as the "valley of death," where good lab 
          discoveries go to die because they lack the funding necessary to 
          become a commercial product.  Innovative businesses require support 
          that reaches beyond traditional business incubators and that 





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          streamline the commercialization of innovative products, services, 
          and processes.

          The Author points out that according to a study conducted by the 
          Milken Institute entitled "California's Position in Technology and 
          Science 2010," California lags in critical areas essential to the 
          sustainability and growth of the high-technology sector.  California 
          currently has no strategy or plan for development of its emerging 
          technology sector, a sector that has experienced continued growth 
          and supplies high-paying jobs.  "Why would a young technology 
          company want to demonstrate their technology with the state?  Early 
          product validation through demonstration to support 
          commercialization of clean technologies is crucial to moving an idea 
          into the marketplace," according to David Rummler, the National 
          Strategic Partnerships Chair of the Cleantech Open.

          The Author states that there is no framework that establishes a 
          clear pathway for state agencies to form partnerships to evaluate 
          and demonstrate emerging technologies.  Small business development 
          is central to every state agency's mission, given that state 
          agencies are required to have small business liaisons.  Serving 
          small technology businesses requires a different set of tools that 
          this bill will make available.  Innovative demonstration policies 
          offer an excellent framework for forming strategic partnerships 
          between public entities and startups and, at the same time, provide 
          an education for better and more effective public-private 
          collaborations.

        2.Drivers in California's Future Economy.  For decades, California has 
          been known as a place where innovation and creativity flourishes.  A 
          2007 study on California's global competitiveness identified eight 
          key dominant and emerging industry clusters including high-tech 
          manufacturing, biotech and clean technologies.  While the report 
          found that the state was uniquely positioned to be a preferred 
          global partner in the areas of innovation, science, and technology, 
          the study also stated that California was facing significant 
          challenges from a growing talent pool in other countries and the 
          global redistribution of manufacturing abroad.

          A number of emerging economies, including China, India, and 
          Singapore, have already made significant investments in research and 
          development, which resulted in attracting 54% of all foreign direct 
          investment (FDI) in Asia.  Emerging economies around the world have 
          strived to become leaders in innovation and not merely "copycat" 
          economies of the United States.  With software and information 
          technology services receiving the most FDI among all industry 





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          sectors, it is clear innovation-based companies will continue to 
          drive local, state and global economies.   As one Massachusetts 
          Institute of Technology report states, "It is not out of the 
          question that they �emerging economies] may soon be able to 
          'leapfrog' developed centers of innovation with new innovations of 
          their own."

          While these dynamics pose challenges to current leading technology 
          centers, they also offer California new opportunities for 
          collaboration and cooperation.  The state is already engaged in a 
          number of academic and research partnerships including agreements 
          with Canada and Iceland on renewable energy and other clean 
          technologies.  This measure proposes to take the state's commitment 
          to its innovation based economy to another level by directly 
          engaging with the business and nonprofit community in the testing 
          and demonstration of new products, services and processes. 

        3.Case Study of Government as a Partner in Demonstrating New 
          Technologies.  
        In June 2008, the City of San Jose (City) adopted a framework for 
          engaging in and evaluating public/private technology partnerships 
          for the purpose of testing and demonstrating innovative products, 
          services and processes.  According to the City's website, these 
          demonstration partnerships advance the community's goals related to 
          obtaining a more robust and green economy, as well as making its 
          ongoing operations more cost effective:  "Through these 
          partnerships, we hope to create new markets and new jobs or/and 
          support existing local innovators; advance the City's Green Vision 
          and Economic Development Strategy; and educate the public about 
          innovative solutions."

          Under the demonstration partnership agreements, the City allows 
          businesses to temporarily utilize City owned land, facilities, 
          equipment, rights-of-way and data in order to test innovative 
          solutions at-scale.  In some instances, the City provides financial 
          assistance and/or absorbs some costs for project implementation.  
          Another key program element is the ability for the business to 
          request exemption from City policies.

          Examples of the types of projects which the City has approved 
          include street lighting, electrical charging stations and a range of 
          energy efficiency pilots and demonstration projects.  According to 
          the City's demonstration program manager, the program has resulted 
          in mutual benefits to both the companies who are able to demonstrate 
          the efficacy of their technologies and the City.  During the past 
          few years, the manager reported that the City gained a better 





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          understanding of how technologies can be used to manage its 
          operational costs, lower carbon emissions through its everyday 
          activities and more accurately gauge return on public investment.  

          One of the City's first demonstration projects provided for the 
          installation of a Colomb electrical charging station across from 
          City Hall.  From this first station, installed in 2009, the company 
          currently has stations in over 14 countries.  This demonstration 
          project also helped facilitate other key demonstration funding from 
          the federal Department of Energy (approximately $34 million) and the 
          California Energy Commission ($4 million) to help with the final 
          installation of the equipment.

          Other local governments in the Bay Area have adopted demonstration 
          ordinances including the Town of Los Gatos, the County of Santa 
          Clara and the City of Livermore.  AB 1646 would create a similar 
          state program for helping businesses and nonprofit organizations 
          test and otherwise demonstrate innovative products, solutions and 
          processes at scale.  Members may want to consider how a similar 
          state demonstration program could be integrated into this growing 
          network of local demonstration programs.   

        4.Technology Commercialization Programs.  California faces competition 
          from other countries and states.  While previously the state was the 
          clear leader in global innovation and technology, the past decade 
          has seen other regions make significant strides that can now support 
          technology based industries.  As an example, China and Germany have 
          both surpassed California as the leaders in equity capital for 
          solar.  Below are two examples of programs from other states 
          designed to support a vibrant and continually innovating business 
          sector: 

            a)   The Utah Technology Commercialization & Innovation Program  :  
             The purpose of the Technology Commercialization & Innovation 
             Program (TCIP) is to accelerate the commercialization of 
             promising technologies that have strategic value for Utah.  The 
             end goal of the TCIP Program is to help drive economic 
             development and job creation.  The program is a state funded 
             grant program initially adopted by the Utah Legislature in 1986 
             and focuses on accelerating the process of taking 
             university-developed cutting-edge technologies to market.

            b)   The Massachusetts START Program  :  In March 2012, the 
             Massachusetts Technology Development Corporation announced the 
             launch of a $6 million initiative to help startups commercialize 
             technologies developed under federal Small Business Innovation 





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             Research grants.  As designed, the START program will provide 
             financial support, as well as coaching, business planning and 
             introductions to potential investors.

        5.Expansion of GO-Biz and Reorganization.  The Governor submitted to 
          the Little Hoover Commission (Commission) on March 30, 2012, 
          Government Reorganization Plan No. 2 (Plan) and presented the plan 
          to the Legislature on May 3, 2012.  The Plan proposes to dismantle 
          BTH and move programs to other existing and new government entities. 
           There are several agencies that are proposed to be relocated to the 
          Governor's Office of Business and Economic Development (GO-Biz), 
          they include the California Infrastructure and Economic Development 
          Bank along with the Small Business Loan Guarantee Program, the 
          California Travel and Tourism Commission, the California Film 
          Commission and the Film California First Program.  

          The Little Hoover Commission had 30 days to analyze the Plan and 
          submit its recommendations to the Governor and Legislature.  The 
          Legislature has until July 3, 2012 (60 days) to consider the Plan.  
          The Plan will go into effect on July 3rd unless the Legislature 
          takes an action pursuant to a resolution to disapprove the Plan with 
          a majority of the Members in each house voting.

          On April 23 to April 25, 2012, the Commission held a series of 
          public hearings and received written testimony, interviewed experts 
          and reviewed analyses of the departments involved, including its own 
          previous work when relevant.  On April 25, May 11 and May 22, 2012, 
          the Commission also held three public hearings to develop and 
          discuss its report and recommendation to the Legislature.  In 
          regards to changes to GO-Biz, the Commission stated, "These moves 
          are consistent with the Commission's previous recommendations, and 
          the Commission endorses them as they should bolster the state's 
          economic development efforts."  

       6.Related Legislation.   AB 29  (J. P�rez, Chapter 475, Statutes of 2011) 
          establishes the GO-Biz within the Governor's Office for the purpose 
          of serving as the lead entity for economic strategy and marketing of 
          California on issues relating to business development, private 
          sector investment and economic growth.  

        AB 2506  (V. Manuel P�rez) authorizes a comprehensive set of 
          enhancements to tax incentive programs and administrative procedures 
          including a manufacturing sales tax exemption, increased R&D credits 
          and secondary education donation credits for the purpose of creating 
          jobs and supporting innovation-based businesses.  The bill was 
          referred to Assembly Committee on Business, Professions and Consumer 





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          Protection but was not set for hearing by the Author. 

        AB 2711  (Portantino, Arambula, Price and Salas) of 2008, would have 
          required the Secretary of the Business, Transportation and Housing 
          Agency to develop a comprehensive state technology and innovation 
          strategy to guide future state expenditures and activities.  The 
          bill was held under submission in the Assembly Committee on 
          Appropriations.

                  7.Arguments in Support.   Technology Association of America  
          (TechAmerica) believes this measure will allow emerging technology 
          first the opportunity to enter into demonstration agreements with 
          the state to demonstrate innovative solutions for pressing state 
          issues, and in doing so, help spur further growth in California's 
          technology sector.  TechAmerica further believes this bill would 
          facilitate the continued development of California's emerging 
          technology sector by establishing a framework for technology firs to 
          enter into demonstration agreements with the state.  "These 
          demonstration agreements will offer technology firms high profile 
          experience developing a scope-of-work, deploying, operating, and 
          maintaining their innovative products."

       The  Silicon Valley Leadership Group  (SVL Group) is in support of this 
          measure for similar reasons as stated by TechAmerica but also 
          believes that firms that enter into these demonstration agreements 
          will gain high profile validation that there innovative products can 
          be successfully deployed in the market, that there can be validation 
          of new markets for the demonstrated innovation and a measure of 
          validation that innovation is effective and capable of achieving the 
          desired outcome.  "This will assist innovative firms in unlocking 
          access to new sources of financing that may lead to 
          commercialization of the innovation and job creation.  "The 
          opportunity to promote California as the premier hub of innovation; 
          the opportunity to improve promotion of California-based, high-tech 
          firms for minimal costs to taxpayers; and discovery and application 
          of an innovation that leads to greater efficiencies in the delivery 
          of state services.    


        SUPPORT AND OPPOSITION:
        
         Support:  

        Silicon Valley Leadership Group
        Switch Lighting
        Technology Association of America





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         Opposition:  

        None on file as of June 27, 2012



        Consultant:Bill Gage