BILL ANALYSIS                                                                                                                                                                                                    Ó






                             SENATE COMMITTEE ON HEALTH
                          Senator Ed Hernandez, O.D., Chair

          BILL NO:       AB 1761
          AUTHOR:        John A. Pérez
          INTRODUCED:    February 17, 2012
          HEARING DATE:  June 20, 2012
          CONSULTANT:    Bain

           SUBJECT  :  California Health Benefit Exchange (Exchange).
           
          SUMMARY  :  Prohibits an individual or entity from holding 
          himself, herself, or itself out as representing, constituting, 
          or otherwise providing services on behalf of the Exchange unless 
          that individual or entity has a valid agreement with the 
          Exchange to engage in those activities.

          Existing law:  
           1.Requires, under the federal Patient Protection and Affordable 
            Care Act (ACA) (Public Law 111-148), as amended by the Health 
            Care Education and Reconciliation Act of 2010 (Public Law 
            111-152), each state, by January 1, 2014, to establish an 
            American Health Benefit Exchange that makes qualified health 
            plans available to qualified individuals and qualified 
            employers. If a state does not establish an Exchange, the 
            federal government administers the Exchange. The ACA 
            establishes requirements for the Exchange and for health plans 
            participating in the Exchange, and the ACA defines who is 
            eligible to receive coverage in the Exchange.

          2.Allows, under the ACA and effective January 1, 2014, eligible 
            individual taxpayers, whose household income equals or exceeds 
            100 percent, but does not exceed 400 percent, of the federal 
            poverty level (FPL), an advanceable and refundable tax credit 
            for a percentage of the cost of premiums for coverage under a 
            qualified health plan offered in the Exchange. The ACA also 
            requires a reduction in cost sharing for individuals with 
            incomes below 250 percent of the FPL, and a lower maximum 
            limit on out-of-pocket expenses for individuals whose incomes 
            are between 100 and 400 percent of the FPL.  Legal immigrants 
            with household incomes less than 100 percent of the FPL who 
            are ineligible for Medicaid because of their immigration 
            status are also eligible for the premium tax credit and the 
            cost-sharing reductions. 

          3.Defines, under the Insurance Code, unfair methods of 
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            competition and unfair and deceptive acts or practices in the 
            business of insurance. Makes any person who engages in any 
            unfair method of competition or any unfair or deceptive act or 
            practice liable to the state for a civil penalty to be fixed 
            by the Insurance Commissioner, not to exceed $5,000 for each 
            act or, if the act or practice was willful, a civil penalty 
            not to exceed $10,000 for each act. 
          
          4.Permits, under the Knox-Keene  Health Care Service Act of 1975 
            (Knox-Keene Act), the Director of the Department of Managed 
            Health Care (DMHC) to require that solicitors and solicitor 
            firms and principal persons engaged in the supervision of 
            solicitation for plans of solicitor firms to meet such 
            reasonable and appropriate standards with respect to training, 
            experience, and other qualifications as the Director finds 
            necessary and appropriate in the public interest or for the 
            protection of subscribers, enrollees, and plans. 
          5.Prohibits plans, solicitors, solicitor firms, or 
            representatives from using or permitting the use of any 
            advertising or solicitation which is untrue or misleading, or 
            any form of evidence of coverage which is deceptive. 
          
          This bill:
          1.Prohibits an individual or entity from holding himself, 
            herself, or itself out as representing, constituting, or 
            otherwise providing services on behalf of the Exchange unless 
            that individual or entity has a valid agreement with the 
            Exchange to engage in those activities. Makes any individual 
            or entity who aids or abets another individual or entity in 
            violation of this prohibition to also be in violation of this 
            prohibition.

          2.Makes it an unfair business practice under the Knox-Keene Act 
            for a solicitor or solicitor firm to hold himself, herself, or 
            itself out as representing, constituting, or otherwise 
            providing services on behalf of the Exchange unless the 
            solicitor or solicitor firm has a valid agreement with the 
            Exchange to engage in those activities.

          3.Makes it an unfair business practice for a health plan to hold 
            itself out as representing, constituting, or otherwise 
            providing services on behalf of the Exchange unless the plan 
            has a valid agreement with the Exchange to engage in those 
            activities.

          4.Makes it an unfair method of competition and an unfair and 




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            deceptive act or practice in the business of insurance, under 
            the Insurance Code, to hold oneself out as representing, 
            constituting, or otherwise providing services on behalf of the 
            Exchange without a valid agreement with the Exchange to engage 
            in those activities. 

           FISCAL EFFECT  :  According to the Assembly Appropriations 
          Committee, potential for minor, absorbable enforcement workload 
          and associated administrative fine and penalty revenue to the 
          California Department of Insurance and DMHC.

           PRIOR VOTES  :  
          Assembly Health:    19- 0
          Assembly Appropriations:17- 0
          Assembly Floor:     74- 0
           
          COMMENTS  :  
           1.Author's statement.  In January 2014, the Exchange will become 
            operational and will need an outreach and marketing strategy to 
            create awareness for its products. The federal health care reform 
            law requires that the Exchange develop "navigators" who will help 
            reach and educate potential enrollees. However, the navigators' 
            specific roles and responsibilities have yet to be defined by the 
            state. Also under federal health care reform, individuals will be 
            required to maintain health coverage beginning in 2014. Consumers 
            may be presented with various options for health coverage that are 
            available to them. Therefore there will be a need to ensure that 
            there is clarity and transparency about what products are being 
            offered, including what is being offered or not offered through 
            the Exchange.

          2.Background. During the 2009-10 session, the Legislature passed 
            and then-Governor Schwarzenegger signed into law two bills 
            establishing the California Health Benefit Exchange. SB 900 
            (Alquist), Chapter 659, Statutes of 2010, established the 
            Exchange as an independent public entity within state 
            government and requires the Exchange to be governed by a board 
            composed of the Secretary of the California Health and Human 
            Services Agency, or his or her designee, and four other 
            members appointed by the Governor and the Legislature who meet 
            specified criteria. AB 1602 (John A. Pérez), Chapter 655, 
            Statutes of 2010, specifies the powers and duties of the 
            Exchange relative to determining eligibility for enrollment in 
            the Exchange and arranging for coverage under qualified health 
            plans and establishes requirements for health plans in and 




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            outside the Exchange.

          According to estimates in a recent study in the health policy 
            journal Health Affairs by Peter Long and Jonathan Gruber, the 
            ACA will provide health insurance for an additional 3.4 
            million people in California in 2016. The authors state this 
            will mean that nearly 96 percent of documented residents of 
            California under age 65 will be insured. The authors estimate 
            4 million people are expected to enroll in the state's 
            Exchange. 

            At some point following the signing of those bills into law 
            and when the Exchange began having public board meetings, 
            Google searches for the California Health Benefit Exchange 
            identified a website operated by a private company of health 
            benefit consultants and brokers, instead of the official site 
            maintained by the Exchange. When the Exchange begins offering 
            health coverage, people going to such a website to purchase 
            coverage could end up paying more for health coverage as the 
            state-administered Exchange is the only place where consumers 
            can purchase individual coverage with premium and cost-sharing 
            subsidies and a lower out-of-pocket maximum.

          3.Related legislation. SB 1313 (Lieu) would, among several 
            provisions in that bill, prohibit health plans, health 
            insurers, agents, solicitors, solicitor firms, or 
            representatives from making any statement that is known or 
            should have been known to be deceptive or a misrepresentation 
            regarding the requirements of the ACA. SB 1313 failed passage 
            on the Senate Appropriations Committee suspense file.
          
          4.Support. Western Center on Law & Poverty (WCLP) writes in 
            support that there are websites using the Exchange name when 
            in fact they are run by private entities. WCLP states 
            Californians need a trusted place to go for reliable 
            information about their health coverage options, and only the 
            Exchange itself and those entities with whom it contracts 
            should be permitted to hold itself out as the Exchange. The 
            Insurance Brokers and Agents of the West, the California 
            Association of Health Underwriters and the National 
            Association of Insurance and Financial Advisors of California 
            write this bill is an important element to help to deter 
            unauthorized persons or entities from conducting misleading 
            advertising or solicitations. Health Access California states 
            that almost from the moment that the Exchange was created, 
            there have been misleading websites put up by agents and 




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            brokers that appear to be the official website of the 
            Exchange, and this bill takes the simple step of saying that 
            only an individual or entity with a valid, in-force agreement 
            with the Exchange can hold themselves out as acting on behalf 
            of the Exchange. 

           SUPPORT AND OPPOSITION  :
          Support:  ACCESS Women's Health Justice
                    American Federation of State, County and Municipal 
                    Employees, AFL-CIO
                    California Association of Health Underwriters
                    California Black Health Network
                    California Chiropractic Association
                    California Immigrant Policy Center
                    California Pan-Ethnic Health Network
                    California Rural Legal Assistance Foundation
                    California Teachers Association
                    Children Now
                    Children's Defense Fund California
                    The Children's Partnership
                    Having Our Say
                    Health Access California
                    Insurance Brokers and Agents of the West
                    National Association of Insurance and Financial 
                    Advisors of California
                    United Ways of California
                    Western Center on Law and Poverty

          Oppose:   None received.
          
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