BILL ANALYSIS                                                                                                                                                                                                    Ó



                                                                  AB 1980
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          Date of Hearing:   April 23, 2012

                      ASSEMBLY COMMITTEE ON BANKING AND FINANCE
                                   Mike Eng, Chair
                  AB 1980 (Hernandez) - As Amended:  March 29, 2012
           
          SUBJECT  :  Loans:  disclosures: financial facts label.

           SUMMARY :   Requires, that on or after January 1, 2014 licensees 
          under the California Finance Lenders Law (CFLL) and the Deferred 
          Deposit Transaction Law (DDTL) provide a financial facts label 
          accompanying every window advertisement, online advertisement, 
          mailer, flier, brochure or pamphlet.  Specifically,  this bill  :  

          1)Requires that prior to the consummation of a California 
            Finance Lender (CFL) loan or a payday loan that the licensee 
            provide the borrower with the financial facts label 
            disclosure.

          2)Provides that the financial facts label shall include all of 
            the following information:

             a)   The amount and the number of payments for the loan;

             b)   The average amount per payment;

             c)   A "Percent of Monthly Debt Budget" caption to inform the 
               consumer of how loan payments will affect his or her debt 
               budget and cash flow.  Requires that this caption also 
               include a disclosure stating, "Percent of Monthly Debt 
               Budget value is based on the loan payment divided by the 
               recommended consumer debt-to-income ratio of 15 percent, 
               using a $3,000 after-tax monthly income level.  Debt budget 
               will vary according to your income level.";

             d)   A breakdown of the monthly payment indicating how much 
               will be paid towards the principal, loan fees, and 
               interest;

             e)   The annual percentage rate (APR);

             f)   The interest rate used to calculate the loan payments;

             g)   Total monthly fees to be paid on the loan;









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             h)   Total monthly payment; and,

             i)   Late payment amount.

          3)Requires the Department of Corporations (DOC) to adopt 
            regulations, by January 1, 2014 to set forth the design of the 
            label based upon the design of the federal Food and Drug 
            Administration's nutritional facts label.

          4)Makes various legislative findings and declarations.

          5)Sunsets the requirements to offer the label January 1, 2018.
           EXISTING LAW  

          The CFLL applies to lenders who make consumer or commercial 
          loans, whether unsecured or secured by real or personal property 
          or both, to consumers for use primarily for personal, family, or 
          household purposes.  The CFLL is regulated by the DOC.  The CFLL 
          is in the California Financial Code, Division 9, commencing with 
          Section 22000.  The regulations under the CFLL are contained in 
          Chapter 3, Title 10 of the California Code of Regulations, 
          commencing with Section 1404 (10 C.C.R. §1404, et seq.).
           
           The CFLL was enacted by the California legislature effective on 
          July 1, 1995 and consolidated and replaced the Personal Property 
          Brokers Law, the CFLL and the Commercial Finance Lenders Law 
          which were previously applicable to personal property brokers, 
          consumer finance lenders, and commercial finance lenders.  Even 
          though the CFLL is a relatively recent statute, it is based upon 
          previous statutes. 

          According to the DOC, Finance lenders and brokers, by number of 
          licensees and dollars of loans originated, are the largest group 
          of financial service providers regulated by DOC.  A finance 
          lenders license provides the licensee with an exemption from the 
          usury provision of the California Constitution.   Licensed under 
          the law are individuals, partnerships, associations, limited 
          liability companies and corporations.  The law requires 
          applicants to have and maintain a minimum net worth of at least 
          $25,000 and to obtain and maintain a $25,000 surety bond.  In 
          general, principals of the company may not have a criminal 
          history or a history of non-compliance with regulatory 
          requirements. 

          In addition to the lending authority provided by the law, the 








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          CFLL provides limited brokering authority.   A "broker" is 
          defined in the law as "any person engaged in the business of 
          negotiating or performing any act as broker in connection with 
          loans made by a finance lender." Brokers licensed under this law 
          may only broker loans to lenders that hold a CFL license. 

          Several entities are not required to be licensed under the CFLL, 
          including banks and savings and loan associations, credit 
          unions, mortgage lenders, licensed check cashers, licensed pawn 
          brokers or those licensed under the DDTL.  "Non-loan" 
          transactions, such as bona fide leases automobile sales finance 
          contracts and retail installment sales are also not subject to 
          the provisions of the CFLL. 

          If a business makes a one-time loan, then the business can rely 
          on the safe harbor of no more than one loan in a 12-month 
          period.  However, where the safe harbor and other exemptions 
          under the CFLL do not apply, then the business may need to apply 
          for a license under the CFLL.  Violating the CFLL can result in 
          penalties of $2,500 for each violation, imprisonment (for not 
          more than one year), or both, and willful violations can also be 
          punished by a fine of $10,000 in addition to imprisonment (for 
          not more than one year) or both.






























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          CFLL licensees constitute a class of "exempt persons" for 
          purposes of California's constitutional usury limitations (Cal. 
          Fin. Code § 22002).  

          Additionally, DOC licenses and regulates the DDTL, commencing 
          with Financial code Section 2300.  A Deferred Deposit 
          Transaction (DDT), commonly referred to as payday loan, is a 
          short-term loan in which a borrower writes a post-dated, 
          personal check to a lender for a specified amount, capped at 
          $300.  The date on the check is the date on which the parties 
          agree that the borrower will repay the loan.  The lender 
          advances the borrower the amount on the check, less the fee, 
          which is also capped by law.  The lender does not cash the check 
          at the time the loan is made.  The lender and the borrower are 
          aware that the borrower lacks sufficient funds to cover the 
          check at the time the check is written.  The assumption 
          underlying the loan is that the borrower will repay the loan by 
          the agreed-upon date, either by depositing sufficient funds in 
          his or her checking account to cover the check, or by paying the 
          lender in cash on the loan's due date, and having the lender 
          return the original check to the borrower, without cashing it.  

          California enacted its earliest version of a payday lending law 
          in 1996, and gave jurisdiction over payday lenders to the 
          Department of Justice (DOJ; SB 1959, Calderon, Chapter 682, 
          Statutes of 1996).  SB 898 (Perata, Chapter 777, Statutes of 
          2002), enacted the CDDTL; and shifted the responsibility for 
          administering payday lending from DOJ to the DOC.  

           FISCAL EFFECT  :  Unknown

           COMMENTS  :  

          According to information provided by the author's office this 
          bill is necessary for the following reasons:

               The Financial Facts Label Act of 2012 would provide clear 
               and transparent consumer disclosures on small dollar loans 
               ($2,500 or under).  The Financial Facts label provides a 
               consumer-friendly disclosure that both small-dollar lenders 
               and advocates can support. Low-income consumers who rely on 
               small-dollar loans to make ends meet need clear and 
               transparent disclosures; lenders need consumers who can 
               afford to pay back their loans. The Financial Facts label 
               presents key loan terms: the total amount, number and 








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               amount of monthly payments and fees, annual percentage 
               rate, late payment fee, and total cost. With distilled loan 
               information, borrowers can better assess for themselves, at 
               the moment of decision, whether they can afford to take out 
               a loan. Likewise, lenders can be more assured that 
               borrowers are considering their ability to repay a loan 
               before committing. The Financial Facts label presents 
               factual information that provides both consumers and 
               lenders with a tool for improving the small-dollar loan 
               landscape in California.  

          This bill sponsored by Mission Asset Fund (MAF), a non-profit 
          organization in San Francisco, is the result of an experiment, 
          conducted in 2010, regarding loan disclosure documents.  This 
          project involved an analysis of the costs of borrowing $1,000 in 
          San Francisco's Mission District.  MAF sought this information 
          from 57 different financial entities.  After collecting the 
          information, MAF designed a financial facts label and then set 
          about to conduct a test to determine the benefit of the label.  
          In October 2011 seventy four participants were provided with 
          original loan documents and the financial facts label 
          information for the same loan products.  MAF found that only 23% 
          of respondents correctly determined the monthly payment amount 
          from the original loan documents.  In contrast, consumers 
          correctly determined the loan payment from the financial facts 
          label 80% of the time.  MAF concluded in their report on the 
          study, Just the financial facts, please! A Secret Survey of 
          Financial Services in San Francisco's Mission District, the 
          following:

               Our survey illustrated not only the complexity of the 
               marketplace, but also the futility of labeling a set of 
               lenders as predatory -or bad lenders- to alert clients to 
               steer clear. We realized that the only strategy with a 
               lasting impact is one that increases a borrower's
               ability to assess lenders and loan products independently.  
               The Financial Facts labels and the Responsible Lending and 
               Borrowing Checklist are designed to aid consumers in their 
               quest for affordable and responsible loans. The Financial 
               Facts labels provide consumer loan information in a clear, 
               transparent and easy to understand format. The Responsible 
               Lending and Borrowing Checklist guides borrowers through a 
               set of questions about lenders, loans, and their own 
               financial circumstances in order to assess whether they can 
               afford to take out new loans.








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               It is our hope that this report will ignite a deeper 
               conversation with advocates in the asset-building field, 
               bank-on initiatives, and other thought leaders to advocate 
               for a standardized, easy-to read and easy-to-access format 
               for disclosing critical information on installment loans, 
               transactional products, and other consumer financial 
               products.

          Sample Financial Facts Label:



           
          Discussion  .

          The concept of requiring a simplified loan disclosure is not 
          new.  Federal and state regulators, consumer organizations and 
          other stakeholders have struggled for years to come up with a 
          simplified disclosure regime for lending products.  This bill 
          builds upon those efforts in order to create a simplified 
          disclosure document using the Food & Drug Administration (FDA) 
          nutrition label as a model.  The intent with this measure is 
          commendable, but it appears to be overly broad and may lead to 
          additional confusion.  The following are questions or issues 
          that need to be addressed:

          1)Will enhanced disclosure benefit borrowers in need of 
            short-term lending products by demonstrating the risk 
            associated with that product, and in turn, reduce dependency 
            on that product?  

          2)A licensee under the CFL can engage in various types of 
            lending activity including, unsecured personal loans, 
            car-title loans, auto purchase lending, auto refinance and 
            real estate loans.  While the stated intent of this bill is to 
            provide the financial facts label for unsecured consumer loans 
            under $2,500, the provisions of the bill apply to broad range 
            of activity under the CFL.  For example, a CFL engaged in real 
            estate lending activity would be required to share the label, 
            as would a CFL engaged in auto lending.  Furthermore, it 
            requires CFL licensees to post the label in various forms of 
            advertising using a sample loan amount of $1,000.  Considering 
            the broad range of loans that can be made or arranged under 
            the CFL in varying amounts, this could lead to further 








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            consumer confusion as the advertisement reflects a loan amount 
            that may not be the most common.

          3)The sponsor contends that the requirement to issue the label 
            only applies to loans equal to, or less than $2,500.  However, 
            the way in which the bill is drafted requires the label to be 
            disclosed for virtually all CFL loans.  The $2,500 threshold 
            is only for unsecured consumer loans, but this exemption 
            conflicts with other sections of the bill that require 
            disclosure of the label for all CFL licensees.

          4)The inclusion of the label does not alleviate current 
            disclosure requirements.  Currently CFL licensees must display 
            a full and accurate schedule of charges in each licensed place 
            of business that is subject to approval by the commissioner of 
            DOC, as well as, provide borrowers with DOC approved 
            disclosures and disclosures that comply with the federal Truth 
            in Lending Act (TILA) requirements. This bill would require 
            the inclusion of two different disclosures that could lead to 
            greater consumer confusion.  

          5)The issue in #4 above also would exist for payday lenders.  
            The bill requires payday lenders to use the label in 
            disclosures to consumers before consummation of the loan and 
            in all advertising materials.  The inclusion of these 
            requirements is in addition to current requirements that 
            public posting of rates, as well as, consumer disclosure of 
            rates.  Will the inclusion of additional disclosures create 
            confusion?

          6)The disclosure would require the inclusion a caption regarding 
            how loan payments will affect the borrower's debt budget.  
            This required disclosure uses an average income amount for 
            demonstration purposes, but could lead to consumer confusion.  
            Additionally, it includes a statement that the "Percent of 
            Monthly Debt Budget" value is calculated using a "recommended 
            debt-to-income ratio level of 15 percent."  Is it appropriate 
            to codify this statement in law regarding appropriate DTI 
            standards?  Would this statement imply that the Legislature, 
            DOC or some other arm of state government recommends this 
            threshold?

          7)An additional issue for payday lending is that the terms of 
            payday loans are in days not months.  Requiring a disclosure 
            concerning monthly payments, when payday loans do not have 








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            month long terms could create confusion.  Additionally, payday 
            lenders are prohibited from charging a late fee, but the label 
            would require disclosure of a fee that doesn't exist.

          8)In addition to establishing the required disclosure that are 
            mandatory in the label, this bill gives DOC vague guidance to 
            use the FDA nutritional label as a model to create the 
            financial facts label.   However, the FDA nutritional label is 
            governed by detailed and complex federal regulations and 
            regulatory guidance dictating the size and specific placement 
            of the label on food products.  A sample of the federal 
            regulations on the FDA nutrition label can be found at 21 CFR 
            101.18, 21 CFR 101.29, 21 CFR 101.310, 21 CFR 101.411, 21 CFR 
            101.912, and 21 CFR 101.105.  Earlier in this analysis, a 
            sample financial facts label is illustrated.  Based on the 
            general guidance in the bill, it is not guaranteed that label 
            envisioned will, in fact, become the label created by DOC.

          9)Should the sponsor find a lender to partner with to agree to 
            use the label in additional to legally required disclosures to 
            provide greater detail on the effectiveness of the label in 
            the broader market?  Should the sponsor work with DOC on 
            setting up a pilot program to measure the effectiveness of 
            this label.  Prior to establishing a regulatory and statutory 
            disclosure framework, it would be helpful to have greater data 
            on the potential impact of such a financial facts label.  

          10)The sponsor's study involving 74 participants provides an 
            indication that this idea is worth future exploration.  
            However, a sample of 74 consumers in a controlled environment 
            is not the same as consumers using the label when applying for 
            an actual loan.  Committee staff recommends that this idea 
            deserves more study and consideration prior to codifying it 
            into statute.

           REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          None on file.

           Opposition 
           
          California Financial Service Providers' Association
          California Mortgage Bankers Association (CMBA)








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          Community Financial Services Association
           
          Analysis Prepared by  :    Mark Farouk / B. & F. / (916) 319-3081