BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 2081
                                                                  Page  1

          Date of Hearing:   April 26, 2012

                       ASSEMBLY COMMITTEE ON BANKING AND FINANCE
                                    Mike Eng, Chair
                     AB 2081 (Allen) - As Amended:  April 11, 2012
           
          SUBJECT  :   Securities transactions: qualification requirements: 
          exemptions.  

           SUMMARY  :   Provides that an issuer can offer or sell securities 
          using any form of general solicitation or general advertising.  
          Specifically,  this bill  :  

          1)Prohibits unsolicited telephone calls to a person's residence or 
            cellular telephone unless the issuer and the caller reasonably 
            believes after reasonable inquiry, prior to the unsolicited 
            telephone call, that the person is an accredited investor.  

          2)Provides that the sales of securities shall be made only to a 
            person who is or whom the issuer reasonably believes after 
            reasonable inquiry to be an accredited investor immediately 
            prior to the sale. 

          3)Provides that the issuer must show that the offering is suitable 
            for the person based on the person's financial status, 
            objectives, investment experience, time horizon, risk tolerance 
            and any other information the issuer deems relevant.  The 
            information showing suitability must be kept for four years. 

          4)Establishes if a person is a natural person, the amount of 
            consideration paid by the purchaser does not exceed 10% of his 
            or her net worth.  

          5)Defines "net worth" as the terms used in the definition of an 
            accredited investor described below. 

          6)Allows the issuer to assume that the person has the capacity to 
            protect his or her interests in connection with the offering due 
            to his or her business or financial experience or the business 
            or financial experience of his or her professional adviser.  

          7)Requires the issuer to specify in all advertisements, 
            communications, sales literature or other information that is 
            publicly disseminated in connection with the offering, that the 
            securities will be sold to accredited investors only.  








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          8)Requires the issuer to believe in good faith that the offer and 
            sale are exempt from registration under Section 5 of the 
            Securities Act of 1933.  

          9)Defines "publicly disseminated" as communicated to 100 or more 
            persons or otherwise communicated, used, or circulated in a 
            public manner. 

          10)Requires a legend to be on the cover page of each disclosure 
            document advising that the securities described in the 
            disclosure document or subscription agreement will be sold to 
            accredited investors only.  

          11)Provides that dissemination of information regarding the 
            proposed offering to a person who is not an accredited investor 
            shall not disqualify the offering from exemption under this 
            subdivision.  

          12)Requires the issuer to file with Commissioner of the Department 
            of Corporations (DOC) a notice and pay the fee within 15 days 
            after the first sale of the securities in this state.  

          13)Prohibits the offering by an issuer who is an investment 
            company or a development stage company.  

          14)Provides that a person who purchases securities in an offering 
            that fails to meet all of the terms of this bill can bring 
            action for recession of the purchase.  Also provides for 
            attorney's fees and costs to a prevailing purchaser in any such 
            action. 

          15)Prohibits the exemption:

             a)    If within five years immediately prior the first offer of 
               the security the person has filed a registration statement 
               that is the subject of a currently effective stop order 
               entered by any state securities administrator or the 
               Securities and Exchange Commission;  

             b)   If within five years immediately prior to the first offer 
               of the security the person has been convicted of any criminal 
               offense involving fraud, deceit, or any offense concerning 
               the offer, purchase, or sale of any security;  

             c)   If the person is subject to a state or federal 
               administrative enforcement order or judgment entered within 







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               the five years immediately prior to the first offer of the 
               security finding fraud or deceit in connection with the 
               purchase or sale of any security; or, 

             d)   If the person is subject to any order, judgment or decree 
               of any court of competent jurisdiction.

          16)Provides that the issuer has the opportunity to clear 
            themselves of a-d listed above.  

           EXISTING FEDERAL LAW:

           1)Establishes the Securities Act of 1933 and the Securities and 
            Exchange Act of 1934 administered by the Securities and Exchange 
            Commission.  
           
           2)Establishes the National Association of Security Dealers that 
            helps define the national behavior standards for member and 
            minimum standards for listed securities which is regulated by 
            the Securities and Exchange Commission.  
           
           3)Prohibits, Except as provided in Rule 504(b)(1), neither the 
            issuer nor any person acting on its behalf shall offer or sell 
            the securities by any form of general solicitation or general 
            advertising, including, but not limited to, the following:  

              a)   Any advertisement, article, notice or other communication 
               published in any newspaper, magazine, or similar media or 
               broadcast over television or radio; and  

              b)   Any seminar or meeting whose attendees have been invited 
               by any general solicitation or general advertising. �Rule 
               502(c) of Regulation D]
              
           4)Defines an "accredited investor" as any person who comes within 
            any of the following categories, or who the issuer reasonably 
            believes comes within any of the following categories, at the 
            time of the sale of the securities to that person:
           
              a)   Any bank or any savings and loan association or other 
               institution whether acting in its individual or fiduciary 
               capacity; any broker or dealer registered pursuant to section 
               15 of the Securities Exchange Act of 1934; any insurance 
               company, any investment company registered under the 
               Investment Company Act of 1940 or a business development 
               company, any Small Business Investment Company licensed by 







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               the U.S. Small Business Administration, any plan established 
               and maintained by a state, its political subdivisions, or any 
               agency or instrumentality of a state or its political 
               subdivisions, for the benefit of its employees, if such plan 
               has total assets in excess of $5,000,000; any employee 
               benefit plan within the meaning of the Employee Retirement 
               Income Security Act of 1974 if the investment decision is 
               made by a plan fiduciary, as defined in section 3(21) of such 
               act, which is either a bank, savings and loan association, 
               insurance company, or registered investment adviser, or if 
               the employee benefit plan has total assets in excess of 
               $5,000,000 or, if a self-directed plan, with investment 
               decisions made solely by persons that are accredited 
               investors;
              
              b)   Any private business development company;  

              c)   Any organization described in section 501(c)(3) of the 
               Internal Revenue Code, corporation, Massachusetts or similar 
               business trust, or partnership, not formed for the specific 
               purpose of acquiring the securities offered, with total 
               assets in excess of $5,000,000;
              
              d)   Any director, executive officer, or general partner of the 
               issuer of the securities being offered or sold, or any 
               director, executive officer, or general partner of a general 
               partner of that issuer  ;

              e)    Any natural person whose individual net worth, or joint 
               net worth with that person's spouse, at the time of his 
               purchase exceeds $1,000,000;
              
              f)    Any natural person who had an individual income in excess 
               of $200,000 in each of the two most recent years or joint 
               income with that person's spouse in excess of $300,000 in 
               each of those years and has a reasonable expectation of 
               reaching the same income level in the current year;
              
              g)   Any trust, with total assets in excess of $5,000,000, not 
               formed for the specific purpose of acquiring the securities 
               offered, whose purchase is directed by a sophisticated 
               person, and;
              
              h)   Any entity in which all of the equity owners are 
               accredited investors. �17 C.F.R. 230.501] �Rule 501, 
               Regulation D]  







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          EXISTING STATE LAW  

          1)Establishes the Corporate Securities Law of 1968 provides for 
            exemptions from qualification for certain securities 
            transactions. �Corporations Code, commencing with Section 25000]

          2)Provides that the Commissioner of the DOC to approve all 
            securities offered or sold in California. �Corporation Code, 
            Section 25100]

          3)Prohibits any person to offer or sell in this state any security 
            in an issuer transaction whether or not by or through 
            underwriters, unless such sale has been qualified under Section 
            25111, 25112 or 25113 or unless such security or transaction is 
            exempted or not subject to qualification. The offer or sale of 
            such a security in a manner that varies or differs from, exceeds 
            the scope of, or fails to conform with either a material term or 
            material condition of qualification of the offering as set forth 
            in the permit or qualification order, or a material 
            representation as to the manner of offering which is set forth 
            in the application for qualification, shall be an unqualified 
            offer or sale.  �Corporations Code, Section 25110]

          4)Requires all purchasers to have either have a preexisting 
            personal or business relationship with the offeror or any of its 
            partners, officers, directors or controlling persons, or 
            managers (as appointed or elected by the members) if the offeror 
            is a limited liability company, or by reason of their business 
            or financial experience or the business or financial experience 
            of their professional advisers who are unaffiliated with and who 
            are not compensated by the issuer or any affiliate or selling 
            agent of the issuer, directly or indirectly, could be reasonably 
            assumed to have the capacity to protect their own interests in 
            connection with the transaction.
          �Corporations Code, Section 25102 (f)]

          5)Defines "issuer" as any person who issues or proposes to issue 
            any security, except that:

             a)   With respect to certificates of deposit, voting trust 
               certificates or collateral-trust certificates, or with 
               respect to certificates of interest or shares in an 
               unincorporated investment trust not having a board of 







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               directors or persons performing similar functions or of the 
               fixed, restricted management or unit type, "issuer" means the 
               person or persons performing the acts and assuming the duties 
               of depositor or manager pursuant to the provisions of the  
               trust or other agreement or instrument under which the 
               security is issued.  However, with respect to equipment-trust 
               certificates or like securities, "issuer" means the person by 
               whom the equipment or property is or is to be used.

             b)    With respect to certificates of interest or participation 
               in oil, gas or mining titles or leases or in payments out of 
               production under those titles or leases, "issuer" means the 
               person or persons in active control of the exploration or 
               development of the property who sell those interests or 
               participations or payments or any person or persons who 
               subdivide and sell those interests or participations or 
               payments. The determination of the person or persons in 
               active control of the exploration or development of the 
               property shall be made on the basis of the actual 
               relationship of the parties and not on the basis of the legal 
               designation of a person's interest.

             c)   With respect to a fractional or pooled interest in a 
               viatical or life settlement contract, "issuer" means the 
               person who creates, for the purposes of sale, the fractional 
               or pooled interest. In the case of a viatical or life 
               settlement contract that is not fractionalized or pooled, 
               "issuer" means the person effecting the transactions with the 
               investors in those contracts.

             d)   In the case of an unincorporated association which 
               provides by its articles for limited liability of any or all 
               of its members, or in the case of a trust, committee, or 
               other legal entity, the trustees or members thereof shall not 
               be individually liable as issuers of any security issued by 
               the association, trust, committee, or other legal entity. 
               �Corporations Code, Section 25010]

           FISCAL EFFECT  :   Unknown. 

           COMMENTS  :   

          Currently, small businesses may be constrained from finding other 
          sources of capitol because of the requirement that issuers have a 
          pre-existing relationship.  This measure attempts to expand 
          opportunities for small businesses by allowing them to use forms 







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          of general solicitation or general advertising.  General 
          solicitation would allow issuers to reach out to the "public" if 
          an issuer reasonably believes that the person is an accredited 
          investor.  An issuer could use means of advertising through the 
          telephone or internet.  While the original goal of this measure 
          may have been well intended by attempting to increase capital for 
          small businesses, the goal has been met at the federal level which 
          makes this measure no longer necessary.  

           THE JOBS ACT- GENERAL SOLICITATION & GENERAL ADVERTISING
           
          On April 5, 2012, President Obama signed landmark legislation, 
          H.R. 3606, the Jumpstart Our Business Startups Act (the "JOBS 
          Act").  The JOBS Act makes it easier for startups and small 
          businesses to raise funds.  This legislation passed Congress 
          through a 73-26 Senate vote and a 380-41 House vote.  While the 
          JOBS Act makes various changes, the most important as to the 
          relation of this bill is allowing for general solicitation and 
          general advertising.  The passage of this legislation makes AB 
          2081 unnecessary and duplicative to actions taken at the Federal 
          level.  While the SEC does have 90 days from April 5, to change 
          its rules, this would also deem this measure premature considering 
          the finality of the Rules are not in print yet.  It is clear with 
          the passage of the JOBS Act that general solicitation and general 
          advertising will be permitted.  

          Private investment funds generally rely on Rule 506 under 
          Regulation D to issue their securities in the United States 
          without being required to register the securities under the 
          Securities Act. Rule 506 permits a private fund to raise virtually 
          unlimited amounts of U.S. domestic capital so long as the 
          investors are all accredited investors. However, private 
          investment funds and their sponsors still have to find a way to 
          reach accredited investors. Prior to the JOBS Act, Issuers relying 
          on Rule 506 have been prohibited by Rule 502(c) from engaging in 
          any form of "general solicitation or advertising" to attract 
          investors. The SEC has never precisely specified what constitutes 
          a "general solicitation," although a number of no action letters 
          have set out guidance on the "manner of offering" restrictions of 
          Rule 502(c). Issuers have often been cautioned that to avoid a 
          general solicitation, an issuer must approach only offerees with 
          whom the issuer has a "preexisting substantive relationship."  
          Over the last several years, many commentators have noted the 
          deleterious effects on private investment funds' capital raising 
          created both by this "general solicitation" limitation and by the 
          vagueness and apparent internal contradiction in its 







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          interpretation.  

          Title II of the JOBS Act amends Section 4 of the Securities Act to 
          state specifically that a Rule 506 private placement shall not be 
          deemed a public offering solely as a result of general 
          solicitation or general advertising.   It also orders the SEC to 
          modify Rule 506 within 90 days of enactment of the JOBS Act to 
          eliminate its prohibition against general solicitation or general 
          advertising for offers and sales of securities so long as all 
          purchasers of the relevant securities are accredited investors.

           The Model Accredited Investor Exemption  

          The North American Securities Administrators Association (NASAA), 
          the association of state securities regulators, drafted and 
          approved a "Model Accredited Investor Exemption" during its 1997 
          Spring Conference.  When adopted by individual states, the Model 
          Exemption provides a new exemption from registration of securities 
          at the state level for small companies that offer and sell their 
          securities exclusively to "accredited investors." The Model 
          Exemption is based on the premise that accredited investors are 
          capable of undertaking their own due diligence and gauging the 
          risk factors before making any investments in small companies.   
          California adopted a version of the Model Accredited Investor 
          Exemption in 1997.  California, at that time, decided to not 
          explicitly allow for general solicitation and general advertising. 
           The model itself also did not explicitly use the terminology of 
          "general solicitation and general advertising."

           FEDERAL ACITIVITY

           The SEC established the Advisory Committee on Small and Emerging 
          Companies (ACSEC) 2011 to seek advice on its rules, regulations 
          and policies, as they relate to emerging companies or 
          privately-held small businesses and publicly traded companies with 
          less than $250 million in public market capitalization in the 
          areas of:

          1)Raising capital through securities offerings, including private 
            and limited offerings and initial and other public offerings;

          2)Trading in the securities of emerging and smaller public 
            companies; and 

          3)Public reporting and corporate governance requirements of 
            emerging and smaller public companies. 







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          On January 6, 2012, ACSEC made its first recommendation: "that the 
          SEC take immediate action to relax or modify the restrictions on 
          general solicitation and general advertising to permit general 
          solicitation and general advertising in private offerings of 
          securities under Rule 506 where securities are sold only to 
          accredited investors."  The ACSEC also stated that is their view 
          that those investor protections afforded by the existing 
          restrictions on general solicitation and general advertising are 
          not necessary in private offerings of securities whereby the 
          securities are sold solely to accredited investors. 

          In November of 2011, the House passed the "Access to Capital for 
          Job Creators Act" (H.R. 2940) by a large and bi-partisan majority 
          of 413-11.  If the bill becomes law, the Securities and Exchange 
          Commission (SEC) would be required within 90 days to revise Rule 
          506 of Regulation D to permit general solicitation and general 
          advertising for a private offering, as long as all purchasers are 
          accredited investors.   Rule 506, which contains no limits on 
          offering size, is the most widely relied upon rule used for 
          private offerings that are exempt from registration under Section 
          4(2) of the Securities Act.   
           
          NEED FOR THE BILL  :

          According to the Author, "AB 2081 is needed to effectively reverse 
          its severe economic and unemployment downturns, it is imperative 
          that the state takes serious measures, such as enacting AB 2081, 
          that will facilitate access to capital for the small business 
          community so that they can obtain the capital to expand, provide 
          jobs and restart our economy. AB 2081 is designed to allow 
          start-up and emerging growth companies to find sophisticated 
          affluent investors who can provide the fuel for start-ups that 
          have the capacity to grow fast and create jobs, and to develop 
          innovative new technologies that will make our state more 
          competitive in the global economy." 

           CONCERNS

           The Consumer Attorneys of California have concerns with AB 2081.  
          Their concerns "stem from the foreseeable consequences of misuse 
          of the proposed exemption.  We believe the bill could benefit from 
          a closer look at foreseeable consequences including harm to 
          seniors who qualify as "accredited investors" based on their 
          assets but do not have the financial sophistication to protect 
          their life savings.







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          Elderly retirees make up a disproportionately large percentage of 
          people who meet the definition of accredited investors simply 
          because their houses have had longer to appreciate, their savings 
          have had longer to accumulate, they may have taken lump-sum 
          payouts on their pensions and, sadly, many are widowed and hold 
          the proceeds of their spouses' life insurance policies. The funds 
          they stand to lose cannot be replaced. We think a closer look at 
          this issue warrants attention."
           
          QUESTIONS:

           1)In light of the massive changes to federal law from the JOBS Act 
            that permits general solicitation and general advertising, why 
            is this bill necessary?

          2)While the SEC does have 90 days from enactment of the JOBS Act 
            to change its rules, why would the legislature want to move a 
            bill forward that may differ/counter from federal law?  Would it 
            be better to wait and see the final changes and then make 
            changes if necessary? 

          3)The DOC is going to have to digest all the changes in the JOBS 
                                                                                        Act and implement them at the state level, is it necessary to 
            also burden the DOC with another level of changes that may not 
            be necessary and then have DOC determine whether or not AB 2081 
            is preempted?  

          4)What is the goal of this measure?  If the goal of this measure 
            is to allow for general solicitation and general advertising, 
            wasn't this goal met through the JOBS Act?  If federal rule 506 
            now permits general solicitation and general advertising under 
            the JOBS act, why does California need a competing statute in 
            place?

          5)This measure has the potential to confuse California Companies 
            and if anything companies will choose less restrictive statutes, 
            so won't California companies use federal rule 506 exemption to 
            get around the provisions in AB 2081?

          

          DEVELOPMENTS SINCE THE LAST HEARING
           
          On Monday, April 23, the Assembly Banking and Finance Committee 
          heard AB 2081.  This measure failed passage.  During that hearing, 







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          the point was made that this measure is unnecessary and may raise 
          additional concerns regarding competing regulations when 
          ultimately federal rule 506 preempts state law.  It needs to be 
          clear that on April 5 of this year, President Obama signed the 
          JOBS Act; this is not a matter that is undecided or still being 
          worked on at the federal level.  It is now law, and the SEC is 
          mandated to permit general solicitation and general advertising.  
          The goal of AB 2081 is to allow for general solicitation and 
          general advertising.  Because of this recent change, it is not 
          necessary for California to have its own statute in place. The 
          legislature may want to make conforming changes once the rules are 
          final.  The SEC has 90 days to make changes but the matter of 
          whether or not general solicitation and general advertising will 
          be permitted is not a question.  It should also be noted, the JOBS 
          Act is a huge undertaking for the SEC and it has been stated that 
          on top of what the SEC is mandated to do, they may make additional 
          changes to provide for more protections.  Also, while AB 2081 may 
          have more protections right now than the JOBS Act, the need for 
          the bill becomes more unclear because then California companies 
          will use the federal rule 506 exemption to get around California 
          law since rule 506 preempts state law.  This creates a potential 
          for California Companies to go regulation shopping in order to 
          seek compliance with the least stringent regulatory framework.  

           RELATED LEGISLATION:

           SB 978 (Vargas & Price) (2012 Legislative Session) makes several 
          changes including requiring the commissioner to require the issuer 
          to file a notice of transactions. The failure to file the notice 
          or the failure to file the notice within the time specified by the 
          rule of the commissioner shall not affect the availability of the 
          exemption. Any issuer that fails to file the notice as provided by 
          rule of the commissioner shall, within 15 business days after 
          discovery of the failure to file the notice or after demand by the 
          commissioner, whichever occurs first, file the notice and pay to 
          the commissioner a fee equal to the fee payable had the 
          transaction been qualified under Section 25110. Neither the filing 
          of the notice nor the failure by the commissioner to comment 
          thereon precludes the commissioner from taking any action that the 
          commissioner deems necessary or appropriate under this division 
          with respect to the offer and sale of the securities. 

           PREVIOUS LEGISLATION:

           SB 875 (Price) (2010 Legislative Session) would have exempted  
          from qualification offerings or sales of securities using a 







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          general solicitation or general advertising, provided the 
          transaction meets specified requirements, including a requirement 
          that the sales are made  to accredited investors.  Senate Banking 
          and Financial Institutions, not set for hearing. 

          AB 1644 (Campbell & Briggs) (2001 Legislative Session) would have 
          exempted from qualification offerings or sales of securities using 
          a general solicitation or general advertising, provided the 
          transaction meets specified requirements, including a requirement 
          that the sales are made to accredited investors.  Failed passage 
          in Assembly Banking and Finance Committee. 

           



          REGISTERED SUPPORT / OPPOSITION  :   

           Support 
           
          Small Business California (Sponsor)
          California Association of Microenterprise Opportunity (CAMEO)

           Opposition 
           
          AARP

          Concerns

           Consumer Attorneys of California
          The Public Investors Arbitration Bar Association (PIABA)
           
          Analysis Prepared by  :    Kathleen O'Malley / B. & F. / (916) 
          319-3081