BILL ANALYSIS                                                                                                                                                                                                    �



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          ASSEMBLY THIRD READING
          AB 2081 (Allen)
          As Amended  April 11, 2012
          Majority vote 

           BANKING & FINANCE   7-1         APPROPRIATIONS      17-0        
           
           ----------------------------------------------------------------- 
          |Ayes:|Achadjian, Charles        |Ayes:|Fuentes, Harkey,          |
          |     |Calderon, Gatto, Roger    |     |Blumenfield, Bradford,    |
          |     |Hern�ndez, Lara, Perea,   |     |Charles Calderon, Campos, |
          |     |Torres                    |     |Davis, Donnelly, Gatto,   |
          |     |                          |     |Hall, Hill, Lara,         |
          |     |                          |     |Mitchell, Nielsen, Norby, |
          |     |                          |     |Solorio, Wagner           |
          |-----+--------------------------+-----+--------------------------|
          |Nays:|Fuentes                   |     |                          |
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           
          SUMMARY  :  Provides that an issuer can offer or sell securities 
          using any form of general solicitation or general advertising.  
          Specifically,  this bill  :  

          1)Prohibits unsolicited telephone calls to a person's residence 
            or cellular telephone unless the issuer and the caller 
            reasonably believes after reasonable inquiry, prior to the 
            unsolicited telephone call, that the person is an accredited 
            investor.  

          2)Provides that the sales of securities shall be made only to a 
            person who is or whom the issuer reasonably believes after 
            reasonable inquiry to be an accredited investor immediately 
            prior to the sale. 

          3)Provides that the issuer must show that the offering is 
            suitable for the person based on the person's financial 
            status, objectives, investment experience, time horizon, risk 
            tolerance and any other information the issuer deems relevant. 
             The information showing suitability must be kept for four 
            years. 

          4)Establishes if a person, is a natural person, the amount of 
            consideration paid by the purchaser does not exceed 10% of his 








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            or her net worth.  

          5)Defines "net worth" as the terms used in the definition of an 
            accredited investor described below. 

          6)Allows the issuer to assume that the person has the capacity 
            to protect his or her interests in connection with the 
            offering due to his or her business or financial experience or 
            the business or financial experience of his or her 
            professional adviser.  

          7)Requires the issuer to specify in all advertisements, 
            communications, sales literature or other information that is 
            publicly disseminated in connection with the offering, that 
            the securities will be sold to accredited investors only.  

          8)Requires the issuer to believe in good faith that the offer 
            and sale are exempt from registration under Section 5 of the 
            Securities Act of 1933.  

          9)Defines "publicly disseminated" as communicated to 100 or more 
            persons or otherwise communicated, used, or circulated in a 
            public manner. 

          10)Requires a legend to be on the cover page of each disclosure 
            document advising that the securities described in the 
            disclosure document or subscription agreement will be sold to 
            accredited investors only.  

          11)Provides that dissemination of information regarding the 
            proposed offering to a person who is not an accredited 
            investor shall not disqualify the offering from exemption 
            under this subdivision.  

          12)Requires the issuer to file with the Commissioner of the 
            Department of Corporations (DOC) a notice and pay the fee 
            within 15 days after the first sale of the securities in this 
            state.  

          13)Prohibits the offering by an issuer who is an investment 
            company or a development stage company.  

          14)Provides that a person who purchases securities in an 
            offering that fails to meet all of the terms of this bill can 








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            bring action for recession of the purchase.  Also provides for 
            attorney's fees and costs to a prevailing purchaser in any 
            such action. 

          15)Prohibits the exemption:

             a)   If within five years immediately prior the first offer 
               of the security the person has filed a registration 
               statement that is the subject of a currently effective stop 
               order entered by any state securities administrator or the 
               Securities and Exchange Commission;  

             b)   If within five years immediately prior to the first 
               offer of the security the person has been convicted of any 
               criminal offense involving fraud, deceit, or any offense 
               concerning the offer, purchase, or sale of any security;  

             c)   If the person is subject to a state or federal 
               administrative enforcement order or judgment entered within 
               the five years immediately prior to the first offer of the 
               security finding fraud or deceit in connection with the 
               purchase or sale of any security; or, 

             d)   If the person is subject to any order, judgment or 
               decree of any court of competent jurisdiction.

          16)Provides that the issuer has the opportunity to clear 
            themselves of a) through d) listed above.  

           EXISTING FEDERAL LAW  :  

           1)Establishes the Securities Act of 1933 and the Securities and 
            Exchange Act of 1934 administered by the Securities and 
            Exchange Commission (SEC).  
           
           2)Establishes the National Association of Security Dealers that 
            helps define the national behavior standards for member and 
            minimum standards for listed securities which is regulated by 
            the SEC.  
           
           3)Prohibits, except as provided in Rule 504(b)(1) of Regulation 
            D, neither the issuer nor any person acting on its behalf 
            shall offer or sell the securities by any form of general 
            solicitation or general advertising, including, but not 








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            limited to, the following:  

              a)   Any advertisement, article, notice or other 
               communication published in any newspaper, magazine, or 
               similar media or broadcast over television or radio; and,  

              b)   Any seminar or meeting whose attendees have been invited 
               by any general solicitation or general advertising.  (Rule 
               502(c) of Regulation D)
              
          4)Defines an "accredited investor" as any person who comes 
            within any of the following categories, or who the issuer 
            reasonably believes comes within any of the following 
            categories, at the time of the sale of the securities to that 
            person:
           
              a)   Any bank or any savings and loan association or other 
               institution whether acting in its individual or fiduciary 
               capacity; any broker or dealer registered pursuant to 
               section 15 of the Securities Exchange Act of 1934; any 
               insurance company, any investment company registered under 
               the Investment Company Act of 1940 or a business 
               development company, any Small Business Investment Company 
               licensed by the U.S. Small Business Administration, any 
               plan established and maintained by a state, its political 
               subdivisions, or any agency or instrumentality of a state 
               or its political subdivisions, for the benefit of its 
               employees, if such plan has total assets in excess of $5 
               million; any employee benefit plan within the meaning of 
               the Employee Retirement Income Security Act of 1974 if the 
               investment decision is made by a plan fiduciary, as defined 
               in section 3(21) of such act, which is either a bank, 
               savings and loan association, insurance company, or 
               registered investment adviser, or if the employee benefit 
               plan has total assets in excess of $5 million or, if a 
               self-directed plan, with investment decisions made solely 
               by persons that are accredited investors;
              
              b)   Any private business development company;  

              c)   Any organization described in section 501(c)(3) of the 
               Internal Revenue Code, corporation, Massachusetts or 
               similar business trust, or partnership, not formed for the 
               specific purpose of acquiring the securities offered, with 








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               total assets in excess of $5 million;
              
              d)   Any director, executive officer, or general partner of 
               the issuer of the securities being offered or sold, or any 
               director, executive officer, or general partner of a 
               general partner of that issuer;  

              e)   Any natural person whose individual net worth, or joint 
               net worth with that person's spouse, at the time of his or 
               her purchase exceeds $1 million;
              
              f)   Any natural person who had an individual income in 
               excess of $200,000 in each of the two most recent years or 
               joint income with that person's spouse in excess of 
               $300,000 in each of those years and has a reasonable 
               expectation of reaching the same income level in the 
               current year;
              
              g)   Any trust, with total assets in excess of $5 million, 
               not formed for the specific purpose of acquiring the 
               securities offered, whose purchase is directed by a 
               sophisticated person; and,
              
              h)   Any entity in which all of the equity owners are 
               accredited investors.  (17 Code of Federal Regulations 
               230.501) (Rule 501, Regulation D)  

          EXISTING STATE LAW  : 

          1)Establishes the Corporate Securities Law of 1968 provides for 
            exemptions from qualification for certain securities 
            transactions.  (Corporations Code, commencing with Section 
            25000)

          2)Provides that the Commissioner of the DOC approve all 
            securities offered or sold in California.  (Corporation Code 
            Section 25100)

          3)Prohibits any person to offer or sell in this state any 
            security in an issuer transaction whether or not by or through 
            underwriters, unless such sale has been qualified under 
            Corporations Code Section 25111, 25112 or 25113 or unless such 
            security or transaction is exempted or not subject to 
            qualification. The offer or sale of such a security in a 








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            manner that varies or differs from, exceeds the scope of, or 
            fails to conform with either a material term or material 
            condition of qualification of the offering as set forth in the 
            permit or qualification order, or a material representation as 
            to the manner of offering which is set forth in the 
            application for qualification, shall be an unqualified offer 
            or sale.  (Corporations Code Section 25110)

          4)Requires all purchasers to either have a preexisting personal 
            or business relationship with the offeror or any of its 
            partners, officers, directors or controlling persons, or 
            managers (as appointed or elected by the members) if the 
            offeror is a limited liability company, or by reason of their 
            business or financial experience or the business or financial 
            experience of their professional advisers who are unaffiliated 
            with and who are not compensated by the issuer or any 
            affiliate or selling agent of the issuer, directly or 
            indirectly, could be reasonably assumed to have the capacity 
            to protect their own interests in connection with the 
            transaction.
          (Corporations Code Section 25102 (f))

          5)Defines "issuer" as any person who issues or proposes to issue 
            any security, except that:

             a)   With respect to certificates of deposit, voting trust 
               certificates or collateral-trust certificates, or with 
               respect to certificates of interest or shares in an 
               unincorporated investment trust not having a board of 
               directors or persons performing similar functions or of the 
               fixed, restricted management or unit type, "issuer" means 
               the person or persons performing the acts and assuming the 
               duties of depositor or manager pursuant to the provisions 
               of the trust or other agreement or instrument under which 
               the security is issued.  However, with respect to 
               equipment-trust certificates or like securities, "issuer" 
               means the person by whom the equipment or property is or is 
               to be used;

             b)   With respect to certificates of interest or 
               participation in oil, gas or mining titles or leases or in 
               payments out of production under those titles or leases, 
               "issuer" means the person or persons in active control of 
               the exploration or development of the property who sell 








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               those interests or participations or payments or any person 
               or persons who subdivide and sell those interests or 
               participations or payments.  The determination of the 
               person or persons in active control of the exploration or 
               development of the property shall be made on the basis of 
               the actual relationship of the parties and not on the basis 
               of the legal designation of a person's interest;

             c)   With respect to a fractional or pooled interest in a 
               viatical or life settlement contract, "issuer" means the 
               person who creates, for the purposes of sale, the 
               fractional or pooled interest.  In the case of a viatical 
               or life settlement contract that is not fractionalized or 
               pooled, "issuer" means the person effecting the 
               transactions with the investors in those contracts; and,

             d)   In the case of an unincorporated association which 
               provides by its articles for limited liability of any or 
               all of its members, or in the case of a trust, committee, 
               or other legal entity, the trustees or members thereof 
               shall not be individually liable as issuers of any security 
               issued by the association, trust, committee, or other legal 
               entity.  (Corporations Code Section 25010)

           FISCAL EFFECT :  According to the Assembly Appropriations 
          Committee, this measure has minor and absorbable costs and 
          revenues for the DOC. 

           COMMENTS  :   

          Currently, small businesses may be constrained from finding 
          other sources of capital because of the requirement that issuers 
          have a pre-existing relationship.  This measure attempts to 
          expand opportunities for small businesses by allowing them to 
          use forms of general solicitation or general advertising.  
          General solicitation would allow issuers to reach out to the 
          "public" if an issuer reasonably believes that the person is an 
          accredited investor.  An issuer could use means of advertising 
          through the telephone or internet.  While the original goal of 
          this measure may have been well intended by attempting to 
          increase capital for small businesses, the goal has been met at 
          the federal level which makes this measure no longer necessary.  










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           The JOBS Act- General Solicitation & General Advertising
           
          On April 5, 2012, President Obama signed landmark legislation, 
          H.R. 3606, the Jumpstart Our Business Startups Act (JOBS Act).  
          The JOBS Act makes it easier for startups and small businesses 
          to raise funds.  This legislation passed Congress through a 
          73-26 Senate vote and a 380-41 House vote.  While the JOBS Act 
          makes various changes, the most important as to the relation of 
          this bill is allowing for general solicitation and general 
          advertising.  The passage of this legislation makes this bill 
          unnecessary and duplicative to actions taken at the federal 
          level.  While the SEC does have 90 days from April 5, to change 
          its rules, this would also deem this measure premature 
          considering the finality of the Rules are not in print yet.  It 
          is clear with the passage of the JOBS Act that general 
          solicitation and general advertising will be permitted.  

          Private investment funds generally rely on Rule 506 under 
          Regulation D to issue their securities in the United States 
          without being required to register the securities under the 
          Securities Act. Rule 506 permits a private fund to raise 
          virtually unlimited amounts of U.S. domestic capital so long as 
          the investors are all accredited investors.  However, private 
          investment funds and their sponsors still have to find a way to 
          reach accredited investors.  Prior to the JOBS Act, Issuers 
          relying on Rule 506 have been prohibited by Rule 502(c) from 
          engaging in any form of "general solicitation or advertising" to 
          attract investors.  The SEC has never precisely specified what 
          constitutes a "general solicitation," although a number of no 
          action letters have set out guidance on the "manner of offering" 
          restrictions of Rule 502(c).  Issuers have often been cautioned 
          that to avoid a general solicitation, an issuer must approach 
          only offerees with whom the issuer has a "preexisting 
          substantive relationship."  Over the last several years, many 
          commentators have noted the deleterious effects on private 
          investment funds' capital raising created both by this "general 
          solicitation" limitation and by the vagueness and apparent 
          internal contradiction in its interpretation.  

          Title II of the JOBS Act amends Section 4 of the Securities Act 
          to state specifically that a Rule 506 private placement shall 
          not be deemed a public offering solely as a result of general 
          solicitation or general advertising.  It also orders the SEC to 
          modify Rule 506 within 90 days of enactment of the JOBS Act to 








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          eliminate its prohibition against general solicitation or 
          general advertising for offers and sales of securities so long 
          as all purchasers of the relevant securities are accredited 
          investors.

           The Model Accredited Investor Exemption  

          The North American Securities Administrators Association 
          (NASAA), the association of state securities regulators, drafted 
          and approved a "Model Accredited Investor Exemption" during its 
          1997 Spring Conference.  When adopted by individual states, the 
          Model Exemption provides a new exemption from registration of 
          securities at the state level for small companies that offer and 
          sell their securities exclusively to "accredited investors."  
          The Model Exemption is based on the premise that accredited 
          investors are capable of undertaking their own due diligence and 
          gauging the risk factors before making any investments in small 
          companies.  California adopted a version of the Model Accredited 
          Investor Exemption in 1997.  California, at that time, decided 
          to not explicitly allow for general solicitation and general 
          advertising.  The model itself also did not explicitly use the 
          terminology of "general solicitation and general advertising."

           Federal Activity

           The SEC established the Advisory Committee on Small and Emerging 
          Companies (ACSEC) 2011 to seek advice on its rules, regulations 
          and policies, as they relate to emerging companies or 
          privately-held small businesses and publicly traded companies 
          with less than $250 million in public market capitalization in 
          the areas of:

          1)Raising capital through securities offerings, including 
            private and limited offerings and initial and other public 
            offerings;

          2)Trading in the securities of emerging and smaller public 
            companies; and, 

          3)Public reporting and corporate governance requirements of 
            emerging and smaller public companies. 

          On January 6, 2012, ACSEC made its first recommendation: "that 
          the SEC take immediate action to relax or modify the 








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          restrictions on general solicitation and general advertising to 
          permit general solicitation and general advertising in private 
          offerings of securities under Rule 506 where securities are sold 
          only to accredited investors."  The ACSEC also stated that is 
          their view that those investor protections afforded by the 
          existing restrictions on general solicitation and general 
          advertising are not necessary in private offerings of securities 
          whereby the securities are sold solely to accredited investors. 
           

          Analysis Prepared by  :    Kathleen O'Malley / B. & F. / (916) 
          319-3081 


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