BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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          |SENATE RULES COMMITTEE            |                  AB 2081|
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                                 THIRD READING


          Bill No:  AB 2081
          Author:   Allen (D), et al.
          Amended:  8/24/12 in Senate
          Vote:     27 - Urgency

           
           SENATE BANKING & FINANCIAL INST. COMM.  :  2-2, 6/27/12 
            (FAIL)
          AYES:  Vargas, Evans
          NOES:  Blakeslee, Kehoe
          NO VOTE RECORDED:  Liu, Padilla, Walters

           SENATE BANKING & FINANCIAL INST. COMM.  :  4-2, 8/7/12
          AYES:  Vargas, Blakeslee, Evans, Padilla
          NOES:  Kehoe, Liu
          NO VOTE RECORDED:  Walters

           SENATE JUDICIARY COMMITTEE  :  3-2, 8/15/12
          AYES:  Evans, Blakeslee, Leno
          NOES:  Harman, Corbett
           
          SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8
           
          ASSEMBLY FLOOR  :  69-4, 5/21/12 - See last page for vote


           SUBJECT  :    Securities transactions

           SOURCE  :     Small Business California


           DIGEST  :    This bill authorizes a new exemption for persons 
          seeking to offer securities using any form of general 
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          solicitation or general advertising, including unsolicited 
          telephone calls to a person's residence or cell phone if 
          the issuer and the caller take reasonable steps prior to 
          the unsolicited phone call, to verify that the person (the 
          potential purchaser) is an accredited investor, as 
          specified, and the transaction meets certain requirements.  
          
          
           Senate Floor Amendments  of 8/24/12 add double-jointing 
          language with 
          SB 978 (Vargas).

           ANALYSIS  :    

          Existing federal law and regulation:

          1. Provides for the Securities Act of 1933, and for its 
             implementing regulation, Regulation D, which provide a 
             regulatory framework for the qualification and sale of 
             securities and for the protection of investors that 
             purchase those securities.  Generally speaking, the 
             Securities Act of 1933 and Regulation D require the sale 
             of all securities to be registered with the Securities 
             and Exchange Commission (SEC) and to be structured as 
             prescribed in federal law and regulation.  They also 
             require those who offer (i.e., market) and sell 
             securities to be licensed as investment advisers or 
             broker-dealers, unless either the transaction or the 
             activity being undertaken is exempt.

          2. Contains several exemptions from the requirement for 
             securities issuers to register the sale of their 
             securities with the SEC, and includes among those 
             exemptions the sale of securities in accordance with 
             Regulation D, Rules 501 through 508.  Key elements of 
             those rules, which are relevant for this analysis, 
             include the following: 

             A.    Rule 501 of Regulation D defines accredited 
                investors as, among other things, financial 
                institutions, securities broker-dealers, large 
                pension plans, corporate entities with assets in 
                excess of $5 million, and other large, financially 
                sophisticated entities.  It also includes:

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                (1)      Any natural person whose individual net 
                   worth, or joint net worth with that person's 
                   spouse, exceeds $1 million at the time of his 
                   purchase, exclusive of their primary residence; or 
                    

                (2)      Any natural person with an individual income 
                   in excess of $200,000 in each of the two most 
                   recent years, or joint income with that person's 
                   spouse in excess of $300,000 in each of those 
                   years, together with a reasonable expectation of 
                   reaching the same income level in the current 
                   year.

             B.    Rule 504 of Regulation D authorizes the offer and 
                sale of securities that are made exclusively 
                according to state law exemptions that permit general 
                solicitation and general advertising, as long as 
                sales are made only to accredited investors, as 
                defined in Rule 501.  Thus, under Rule 504, the offer 
                and sale of securities is exempt from both federal 
                and state qualification, as long as the offer and 
                sale are covered by a specified state law exemption.  


          Existing state law:

          1. Provides that it is unlawful for any person to offer or 
             sell any security in this state, unless such sale has 
             been qualified by the Commissioner of Corporations, as 
             specified, or unless the sale is covered by an express 
             exemption (Corporations Code (CORP) Section 25110).

          2. Contains several exemptions from the requirement 
             immediately above.  While the number of exemptions is 
             too numerous to list, two of the most relevant 
             exemptions for purposes of this bill include CORP 
             Sections 25102(f) and 25102(n).

             A.    25102(f) provides an exemption for any offer or 
                sale of any security in a transaction that meets all 
                of the following criteria:  (1) sales of the security 
                are made to an unlimited number of accredited 

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                investors and up to 35 other persons, who are not 
                accredited investors; (2) all purchasers either have 
                a pre-existing personal or business relationship with 
                the offeror, or can reasonably be assumed to have the 
                capacity to protect their own interests in connection 
                with the transaction, by reason of their business or 
                financial experience, or the business or financial 
                experience of their professional advisers; (3) each 
                purchaser represents that he or she is purchasing for 
                his/her own account, and not with a view to or for 
                sale in connection with any distribution of the 
                security; and (4) the offer and sale of the security 
                is not accomplished through the publication of any 
                advertisement.  

             According to the Department of Corporations (DOC), 
                approximately 20,000 to 35,000 people file forms with 
                DOC annually, claiming exemptions pursuant to Section 
                25102(f).

             B.    25102(n) provides an exemption for any offer or 
                sale of any security in a transaction that meets all 
                of the following criteria:  (1) the issuer is not a 
                blind pool issuer, as that term is defined by the 
                Commissioner of Corporations; (2) sales of securities 
                are made only to qualified purchasers or other 
                persons the issuer reasonably believes to be 
                qualified purchasers; (3) each purchaser represents 
                that he/she is purchasing for his/her own account, 
                and not with a view to or for sale in connection with 
                any distribution of the security; (4) each natural 
                person purchaser is provided with a disclosure 
                statement that meets the disclosure requirements of 
                federal Regulation D, at least five business days 
                before they purchase or commit to purchase the 
                security; (5) the offer and sale of the security is 
                made by way of a general announcement, whose content 
                is strictly limited; and (6) telephone solicitation 
                by the issuer is not permitted, until and unless the 
                issuer determines that the prospective purchaser 
                being solicited is a qualified purchaser.  

             Qualified purchasers are those who meet one or more of 
                several criteria listed in subdivision (n).  

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                Generally speaking, these criteria describe persons 
                with some degree of financial sophistication, though 
                the qualified purchaser bar is lower than the 
                accredited investor bar.  As an example, an 
                individual is a qualified purchaser if they 
                individually, or jointly with their spouse, either 
                have a minimum net worth of $250,000 and had, during 
                the immediately preceding tax year, gross income in 
                excess of $100,000, and reasonably expect gross 
                income in excess of $100,000 during the current tax 
                year.  Alternately, the term applies to individuals 
                who have a minimum net worth of $500,000, exclusive 
                of their home, home furnishings, and automobiles.  
                Natural persons are limited to investing no more than 
                10% of their net worth in any 25012(n) investment.

             According to DOC, between 20 and 50 people file forms 
                with DOC annually, claiming exemptions pursuant to 
                Section 25102(n).

          This bill:

          1. Exempts from California's qualification requirements any 
             offer of a security by an issuer using any form of 
             solicitation or general advertising, as specified, 
             except that an offer of security by means of a telephone 
             or cell phone call would only be permissible if the 
             issuer and the caller take reasonable steps, prior to 
             the unsolicited phone call to verify that the person he 
             or she is calling is an accredited investor, as 
             specified, and provided that the transaction meets 
             specified requirements. 

          2. Provides for specified requirements that must be met to 
             qualify for the exemption, including that: 

                   the aggregate offering price for an offering of 
                securities shall not exceed one million dollars, less 
                the aggregate offering price for all securities sold 
                within 12 months; 

                   prior to selling any security to a person 
                solicited pursuant to this exemption, an issuer shall 
                obtain from that person a completed offeree 

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                questionnaire in a form adopted by the Commissioner;

                   prohibits an issuer from relying solely on the 
                questionnaire in making the determination of whether 
                the person is an accredited investor and the offering 
                is suitable for that person, and requires the issuer 
                maintain the confidentially of any information in the 
                questionnaire and prohibits the selling, 
                distribution, or use of the information in the 
                questionnaire for any purpose other than establishing 
                the suitability of that investor for that particular 
                offering; 

                   sales of securities shall be made only to a 
                person who is, or with respect to whom the issuer has 
                taken reasonable steps to verify is, an accredited 
                investor immediately prior to the sale;  

                   the issuer has taken reasonable steps to verify 
                that immediately prior to the sale, the offering is 
                suitable for the potential purchaser based on that 
                person's financial status, objectives, investment 
                experience, time horizon, risk tolerance, and any 
                other information that the issuer deems relevant to 
                determine whether the offering is suitable to that 
                person;

                   requires the issuer provide the person in writing 
                specified information including information related 
                to its business, its properties, its competition, its 
                officers and directors, disclosures of all risk 
                factors associated with the offering, and a statement 
                detailing the financial condition of the issuer and 
                supporting documentation,  requires upon providing 
                this information, a mandatory 24-hour waiting period 
                before a sale may be made and the investor has the 
                right to void the contract within the first 72 hours 
                of the sale;

                   if the potential purchaser is a natural person, 
                the amount of consideration paid by the purchaser 
                does not exceed five percent of his or her net worth, 
                or joint net worth with the purchaser's spouse or 
                domestic partner, immediately prior to the 

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                investment, and each investors investment in the 
                offering together with all previous offerings under 
                this exemption made during the previous 12 months 
                does not exceed five percent of his or her net worth, 
                as specified  (The "net worth" calculation excludes a 
                person's primary residence in calculating their 
                assets, among other things);

                   the issuer can reasonably assume that the person 
                has the capacity to protect his or her interests in 
                connection with the offering due to his or her 
                business or financial experience, or the business or 
                financial experience of his or her professional 
                advisor, who is unaffiliated with and not 
                compensated, directly or indirectly by the issuer or 
                any affiliate or selling agent of the issuer;

                   the issuer believes in good faith that the offer 
                and sale are exempt from registration under the 
                Securities Act, as specified, or the rules and 
                regulations adopted by the SEC under Section 3(b) 
                (securities issued by small investment company) or 
                Section 4(2) (private offerings) of the Securities 
                Act; 

                   the issuer specifies in all advertisements, 
                communications, sales literature, or other 
                information that is publicly disseminated, as 
                specified, that the securities will be sold to 
                accredited investors only;

                   the issuer places on a legend on the cover of 
                each disclosure document or subscription agreement 
                advising that the securities described in the 
                document or agreement will be sold to accredited 
                investors only; and

                   the issuer shall file with the Commissioner a 
                notice, as specified, and pay a specified fee within 
                15 days after the first sale of the securities in 
                this state, and upon filing this notice, the issuer 
                shall also pay a $5 fee to be deposited in the 
                Victims of Corporate Fraud Compensation Fund.


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          3. Provides that the issuer shall maintain, for a period of 
             four years, documentation sufficient to establish the 
             basis for its determination of suitability, and a copy 
             of any advertisement, solicitation,  and any other 
             offering material.

          4. Provides that a person who purchases securities in an 
             offering that fails to meet all of the terms and 
             conditions of this exemption may bring an action under 
             Corporations Code Sections 25503, 25504, and 25504.1 for 
             rescission of the purchase, or seek other remedies 
             available in current law, provides that the issuer shall 
             have the burden of proof to demonstrate that the 
             requirements of this bill, and that the court shall 
             award attorney's fees and costs to a prevailing 
             purchaser in any such action. 

          5. Provides that dissemination of information regarding the 
             proposed offering to a person who is not an accredited 
             investor shall not disqualify the offering from the 
             exemption under this bill. 

          6. Provides that the exemption is not available for an 
             offering by an issuer who is an investment company or a 
             development stage company, as specified.  

          7. Provides that the exemption is not available to an 
             issuer if any of the following apply within the ten 
             years immediately prior to the first offer of the 
             security to the issuer or its predecessors, affiliates, 
             directors, officers, general partners, beneficial owners 
             of 10 percent or more of any classification of its 
             equity securities, or any underwriter of the securities 
             to be offered, or any of the underwriter's partners, 
             directors, or officers: 

                   the person has filed a registration statement 
                that is the subject of a currently effective stop 
                order entered by any state securities administrator 
                or the SEC;

                   the person has been convicted of any criminal 
                offense involving fraud, deceit, or any offense 
                concerning the offer, purchase, or sale of any 

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                security, or is subject to any order, judgment, or 
                decree of any court of competent jurisdiction 
                involving the commission of elder or dependent adult 
                financial abuse.

                   the person is currently subject to a state or 
                federal administrative enforcement order or judgment 
                entered finding fraud or deceit in connection with 
                the purchase or sale of any security; or 

                   the person is currently subject to any order, 
                judgment, or decree of any court of competent 
                jurisdiction, that restrains or enjoins the person 
                from engaging in or continuing to engage in any 
                conduct or practice involving fraud or deceit in 
                connection with the purchase or sale of any security, 
                except if any of the following apply:

                   the person is licensed or registered to conduct 
                securities-related business in the state in which the 
                order, judgment, or decree described in any of these 
                provisions was entered against the person;

                   before the first offer of securities is made in 
                reliance upon the exemption under this subdivision, 
                the state securities administrator, the court, or the 
                regulatory authority that entered the order, 
                judgment, or decree removes, reverses, or vacates the 
                order, judgment, or decree; or 

                   the issuer, exercising reasonable care and based 
                on factual inquiry, establishes that it could not 
                have known of the existence of any of these 
                circumstances. 

          8. Contains double-jointing language with SB 978 (Vargas).

          9. Sunsets on January 1, 2016.

           Background  

          In the early 1920s, "companies often sold stocks and bonds 
          on the basis of glittering promises of fantastic profits - 
          without disclosing any meaningful information to 

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          investors."  By the end of that decade, the United States 
          economy was devastated in the Stock Market Crash of 1929.  
          (SEC, Q&A: Small Business and the SEC, 
           �as of 
          August 9, 2012].)  In response to the crash, the U.S. 
          Congress enacted the first set of federal securities laws, 
          the Securities Act of 1933 (Securities Act), and the 
          Securities Exchange Act of 1934, and created the Securities 
          and Exchange Commission (SEC) to administer those laws, 
          both of which contain specified registration and disclosure 
          requirements.  

          Under the Securities Act, any company that offers or sells 
          its securities must register the securities with the SEC 
          unless it qualifies for an exemption under federal laws and 
          regulations.  Among the several exemptions created by 
          federal law is an exemption for "transactions by an issuer 
          not involving any public offering" under Section 4(2) of 
          the Securities Act (a private offerings exemption).  
          Federal regulations, under Regulation D, provides for three 
          exemptions from the registration requirements known as 
          Rules 504, 505, and 506, of which Rule 506 specifically 
          operates as a "safe harbor" for the private offering 
          exemption-a company that meets the specified requirements 
          of Rule 506 thereby qualifies for the Section 4(2) 
          exemption.   To qualify for Rule 506's safe harbor, no 
          general solicitation or advertising can be used in 
          connection with the securities offering.  (15 U.S.C. Sec. 
          77d(a)(2); 17 C.F.R. Sec. 230.506.)

          An exception to that prohibition on general solicitation or 
          advertising was recently created when the Jumpstart Our 
          Business Startups Act (JOBS Act) was signed into law by 
          President Obama on April 5, 2012.  The JOBS Act sought to 
          better enable small businesses to raise capital, and 
          required the SEC to adopt rule changes within 90 days 
          (which was July 3, 2012) to provide that the prohibition 
          against general solicitation or advertising does not apply 
          to offers and sales of securities made pursuant to Rule 
          506, provided that all purchasers of the securities are 
          accredited investors.  The JOBS Act also requires, however, 
          that issuers take reasonable steps to verify that 
          purchasers of the securities are accredited investors, 
          pursuant to the SEC regulations that are to be adopted.  

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          While the regulations have not yet been released, it has 
          been reported that the SEC will be considering rules at a 
          meeting scheduled for August 22, 2012. 

          Similar to federal law, the California Securities Law of 
          1968 makes it illegal to sell an unqualified (i.e. 
          unregistered) security unless the security is exempted by 
          statute or federal law otherwise preempts securities 
          registration requirements.  (Corp. Code Sec. 25110; see 57 
                                                                                    Ca. Jur., Securities Regulations, Sec. 13.)  Like federal 
          law, California law specifically provides for numerous 
          exemptions to the qualification requirement, but those 
          exemptions generally limit the scope of both advertising 
          and the individuals to which the securities may be sold.  

          This bill, similar to Section 201 of the JOBS Act, seeks to 
          authorize a broad new exemption that would allow issuers to 
          offer or sell securities using any form of general 
          solicitation, general advertising, and allow unsolicited 
          telephone calls to a person's residence or cell phone, as 
          long as the issuer and the caller take reasonable steps 
          prior to the unsolicited phone call to verify that the 
          person he or she is calling is an accredited investor, as 
          specified, and the transaction meets certain requirements.  
          
          
           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes   
          Local:  No

           SUPPORT  :   (Verified  8/15/12) (Unable to reverify at time 
          of writing)

          Small Business California (source)

           OPPOSITION  :    (Verified  8/15/12) (Unable to reverify at 
          time of writing)

          AARP
          Public Investors Arbitration Bar Association

           ARGUMENTS IN SUPPORT  :    Small Business California, sponsor 
          of this bill, writes that "California small businesses, 
          especially women- and minority-owned businesses as well as 
          disabled veteran business enterprises have modest funding 

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          needs, typically less than $500,000 and no more than $1 
          million.  The average small business owner is not likely to 
          have a broad circle of high net worth relationships 
          (business or personal), nor is the business owner likely to 
          attract an investment banker who has such relationships and 
          would be willing to engage in raising such modest amounts.  
          This bill will remove the barrier of small business access 
          to capital...and provide small businesses with the 
          opportunity to access a capital source that is not 
          currently available."  

          Small Business California also believes that this bill is 
          more important than ever, given the current financial 
          crisis and credit crunch.  Prior to the economic downturn, 
          small businesses traditionally relied on bank financing and 
          credit card debt to fund their working capital 
          requirements, and were able to tap into their home equity 
          for additional liquidity.  In the current financial crisis, 
          small businesses face declining business income, reduction 
          in credit lines, cancellation of credit cards, and loss of 
          home equity.
          
           ARGUMENTS IN OPPOSITION  :    AARP opposes the bill because 
          it "places seniors who have saved over a lifetime at 
          significant risk of losing their retirement savings at the 
          hands of promoters of risky securities, which would be 
          exempted from the normal oversight of the Department of 
          Corporations.  We are not at all comforted by the fact that 
          it would apply to investors with significant assets, as 
          this simply means that persons who have saved over a 
          lifetime would be targeted.  Successful savers are not 
          necessarily sophisticated investors.  Entities that cannot 
          raise capital from lending institutions or venture capital 
          sources should not be turned loose on an unwary public 
          without the oversight and restrictions that apply under 
          current law."
           
           
           ASSEMBLY FLOOR  :  69-4, 5/21/12
          AYES:  Achadjian, Alejo, Allen, Atkins, Beall, Bill 
            Berryhill, Block, Blumenfield, Bonilla, Bradford, 
            Brownley, Charles Calderon, Campos, Carter, Cedillo, 
            Chesbro, Conway, Cook, Davis, Dickinson, Donnelly, Feuer, 
            Fong, Fuentes, Furutani, Beth Gaines, Galgiani, Garrick, 

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            Gatto, Gordon, Gorell, Grove, Hagman, Halderman, Hall, 
            Harkey, Hayashi, Hill, Huber, Hueso, Huffman, Jeffries, 
            Jones, Knight, Lara, Logue, Bonnie Lowenthal, Ma, 
            Mansoor, Mendoza, Miller, Mitchell, Monning, Morrell, 
            Nestande, Nielsen, Olsen, Pan, V. Manuel P�rez, 
            Portantino, Silva, Smyth, Solorio, Swanson, Torres, 
            Valadao, Wagner, Williams, John A. P�rez
          NOES:  Ammiano, Butler, Norby, Wieckowski
          NO VOTE RECORDED:  Buchanan, Eng, Fletcher, Roger 
            Hern�ndez, Perea, Skinner, Yamada


          JJA:m  8/27/12   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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