BILL ANALYSIS                                                                                                                                                                                                    �






                                                       Bill No:  SB 
          39
          
                 SENATE COMMITTEE ON GOVERNMENTAL ORGANIZATION
                       Senator Roderick D. Wright, Chair
                           2009-2010 Regular Session
                                 Staff Analysis

          SB 39  Author:  Padilla
          As Amended:  March15, 2011
          Hearing Date:  March 22, 2011
          Consultant:  Art Terzakis


                                     SUBJECT  
                Alcoholic Beverages: caffeinated beer beverages

                                   DESCRIPTION
           
          SB 39 prohibits the import, production, manufacture, 
          distribution, or sale of "caffeinated beer beverages" at 
          retail locations within California.  Specifically, this 
          measure: 

             1.   Stipulates that caffeinated beer beverages shall 
               not be imported into this state, produced, 
               manufactured, or distributed within this state, or 
               sold by a licensed retailer within this state. 

             2.   Defines "caffeinated beer beverage" as a beer which 
               contains caffeine and for which the manufacturer has 
               filed a formula for approval with the U.S. Alcohol and 
               Tobacco Trade and Tax Bureau (TTB) pursuant to Section 
               25.55 of Title 27 of the Code of Federal Regulations. 

                                   EXISTING LAW

           The enactment of the 21st Amendment to the U.S. 
          Constitution in 1933 repealed the 18th Amendment and ended 
          the era of Prohibition.  Accordingly, states were granted 
          the authority to establish alcoholic beverage laws and 
          administrative structures to regulate the sale and 
          distribution of alcoholic beverages.  In California, this 
          responsibility was originally entrusted to the State Board 
          of Equalization.  In 1955, however, the State Constitution 
          was amended to shift this responsibility to the newly 




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          established Department of Alcoholic Beverage Control (ABC). 
           Existing law grants ABC exclusive authority to administer 
          the provisions of the Act in accordance with laws enacted 
          by the Legislature.  

          Existing law recognizes three types of alcoholic beverages 
          for tax purposes, namely, distilled spirits, beer, and wine 
          and the definitions of beer, wine, and distilled spirits 
          are found in the Alcoholic Beverage Control (ABC) Act 
          (Business & Professions Code Section 23000 et seq.).   
          Existing law defines "Beer" as any alcoholic beverage 
          obtained by the fermentation of any infusion or decoction 
          of barley, malt, hops, or any other similar product, or any 
          combination thereof in water, and includes ale, porter, 
          brown, stout, lager beer, small beer, and strong beer but 
          does not include sake, known as Japanese rice wine.
          Existing law (Business & Professions Code Section 25205) 
          provides that any container of beer or alcoholic beverage, 
          other than sake, that is approved for labeling as a malt 
          beverage under the Federal Alcohol Administration (FAA) 
          Act, that derives 0.5% or more of its alcoholic content by 
          volume from flavors or other ingredients containing 
          distilled alcohol and that is sold within this state on or 
          after July 1, 2009, shall bear a distinctive, conspicuous, 
          and prominently displayed label, or firmly affixed sticker, 
          as defined.

          Existing law prohibits the use in any advertisement of 
          alcoholic beverages, of any subject matter, language or 
          slogans addressed to and intended to encourage minors to 
          drink alcoholic beverages.

          Existing law provides that consumer advertising specialties 
          furnished by a beer manufacturer are intended only for 
          adults of legal drinking age and prohibits the use of coin 
          banks, toys, balloons, magic tricks, miniature bottles or 
          cans, confections, dolls or other items that appeal to 
          minors or underage drinkers in connection with the 
          merchandising of beer.

           Federal Law:   The Treasury Department's Alcohol and Tobacco 
          Tax and Trade Bureau  (TTB) is responsible for implementing 
          and enforcing a broad range of statutory and compliance 
          provisions and ensuring that alcohol products are created, 
          labeled, and marketed in accordance with the Federal 
          Alcohol Administration (FAA)  Act.  While TTB regulates the 




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          labeling of alcoholic beverages, it is the Food and Drug 
          Administration's (FDA) responsibility to evaluate the 
          safety of ingredients added to alcoholic beverages, 
          pursuant to FDA's authority under the Federal Food, Drug, 
          and Cosmetic (FFDC) Act.  Labeling and formulation approval 
          requirements can be found in Title 27 of the Code of 
          Federal Regulations (CFR).  

                                    BACKGROUND
           
           Federal Response to Caffeinated Alcoholic Beverages  :  On 
          November 12, 2009, the Food and Drug Administration (FDA) 
          notified nearly 30 manufacturers of certain alcoholic 
          beverages containing added caffeine of its intent to look 
          into the safety and legality of their products.  The list 
          of manufacturers was provided to FDA in a letter from the 
          co-chairs of the National Association of Attorneys General 
          Youth Access to Alcohol Committee.  
          
          The FDA requested that the companies produce evidence of 
          their rationale, with supporting data and information, for 
          concluding that the use of caffeine in their product is 
          Generally Recognized As Safe (GRAS) or prior sanctioned.  
          For a substance to be GRAS there must be evidence of its 
          safety at the levels used and a basis to conclude that this 
          evidence is generally known and accepted by qualified 
          experts.  FDA informed each company that if it determined 
          that the use of caffeine in each alcoholic beverage is not 
          GRAS or prior sanctioned, FDA would take appropriate action 
          to ensure that the products are removed from the 
          marketplace.  FDA's action was not directed at products 
          that are flavored with coffee.  The beverages that were the 
          subject of FDA's request for information are characterized 
          by the intentional addition of caffeine to alcoholic 
          beverages by the manufacturer.  FDA stated that "a decision 
          regarding the use of caffeine in alcoholic beverages could 
          take some time."
          More recently, in a letter dated November 17, 2010, the FDA 
          advised four companies (New Century Brewing Company, 
          Boston, MA - product known as "Moonshot;" Phusion Projects, 
          LLC., Chicago, IL - product known as "Four Loko;" Charge 
          Beverage Corporation, Lake Oswego, OR - product known as 
          "Core High Gravity HG Green,"  "Core High Gravity HG 
          Orange," "Lemon Lime Core Spiked;" and, United Brands 
          Company, La Mesa, CA - product known as "Joose" and "Max") 
          that it had reviewed the regulatory status of their 




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          products, each of which contained caffeine that had been 
          directly added to an alcoholic beverage and packaged in 
          combined caffeine and alcohol form.  The FDA letter warned 
          the companies that as it was used in their products, 
          caffeine is an unsafe food additive, and therefore the 
          products are adulterated, unsafe, and illegal under the 
          FFDC Act and mislabeled under the FAA Act.  The companies 
          were given a specific time-frame to submit detailed steps 
          that would be taken to correct the situation and assure 
          that similar violations would not occur.

          The TTB also issued letters to the same four companies and 
          asked them to submit detailed steps that would be taken to 
          correct any violations of the FAA Act.  

           Purpose of SB 39  :  Caffeinated alcoholic drinks have 
          certainly made headlines over the past year including a 
          highly publicized incident at Central Washington University 
          involving approximately 10 students who were hospitalized 
          after drinking a product called "Four Loko" at a party.  
          Some states (e.g., Massachusetts, Michigan and Washington) 
          have even taken steps to ban the products.

          Advocates of limited government are quoted as saying, "The 
          government has gone too far and it's time the FDA started 
          treating consumers old enough to buy alcoholic beverages as 
          adults."  Critics have also noted that a number of popular 
          sodas (e.g., Mountain Dew, Dr. Pepper and Coke Zero) and an 
          array of other well-known caffeinated drinks remain on 
          store shelves.  Health officials on the other hand, speak 
          out against the dangers of mixing alcohol and caffeine and 
          cite various studies that point to the dangers of such 
          drinks.  

          According to the author's office, combining alcohol with 
          caffeine and other stimulants does not ameliorate alcohol's 
          negative effects on one's motor coordination and visual 
          reaction times.  Recent science has revealed that adding 
          caffeine and other stimulants to alcohol is harmful because 
          these additives impair one's ability to judge their own 
          level of intoxication as well as the ability to judge the 
          level of intoxication in someone else.  This results in 
          increased alcohol consumption and can lead drinkers to 
          wrongly conclude that they are capable of engaging in risky 
          and potentially dangerous activities, like operating a 
          motor vehicle or engaging in risky sexual behavior.




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          The author's office emphasizes that there is no general 
          consensus among health professionals and the scientific 
          research community that the use of caffeine in alcoholic 
          beverages has been demonstrated to be safe.  On the 
          contrary, these alcoholic beverages have been associated 
          with dangerous behaviors.  
           
           Arguments in Support:   Writing in support, the Alameda 
          County Board of Supervisors states, "There are currently a 
          number of caffeinated malt beverage products on the market 
          that are targeted in packaging and advertising to young 
          people and these products impair the ability of a person to 
          judge their own level of intoxication or to judge the 
          intoxication of someone else.  SB 39 will help reduce the 
          rates of alcohol-related traffic accidents, violence, 
          sexual assaults, and suicides, particularly among young 
          people."

          Also writing in support, the County Alcohol and Drug 
          Program Administrators Association of California states, 
          "The beverages are often flavored with fruit, and typically 
          come in large, flashy cans that use graphic images to 
          promote partying and heavy drinking."  The Association also 
          writes, "Underage drinking remains one of the most pressing 
          public health concerns for the State - it costs the 
          citizens of California an estimated $7.3 billion each year 
          in medical care, work loss, and pain and suffering stemming 
          from alcohol related youth violence, traffic accidents, 
          property crime and other injuries."

          The California Police Chiefs Association and the California 
          Narcotic Officers Association note that, "These products 
          typically come in large, flashy 24 oz. cans with graphic 
          images and consuming one can has been compared to drinking 
          5 cans of beer and one cup of coffee."

           Additional Arguments:   Two additional entities (Marin 
          Institute and California Council on Alcohol Problems) have 
          submitted letters supporting the overall concept of banning 
          such products, however these entities are of the opinion 
          that SB 39 doesn't go far enough to protect California 
          youth.  These entities are requesting amendments that 
          would: (a) ban all alcoholic beverages containing caffeine, 
          (b) include other stimulants (e.g., guarana, ginseng and 
          turine), and limit such products to one standard size (12 




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          oz. at 6% alcohol).    
           
          Flavored Malt Beverages  :  Flavored Malt Beverages (FMBs) 
          are considered to be malt-based beverages, similar to beer, 
          and for the most part are regulated and marketed like beer 
          products.  Because they are deemed to be malt-based 
          beverages they are taxed by most states, including 
          California, and the federal government as beer.  The 
          current tax rate on beer is $0.20 per gallon, while the 
          current tax rate on distilled spirits under 100 proof is 
          $3.30 per gallon.  A TTB regulation permits the addition of 
          flavors and other nonbeverage materials containing alcohol 
          to beers and malt beverages.  Malt beverages that contain 
          no more than 6% alcohol by volume may derive no more than 
          49% of their alcohol content from flavors and other 
          nonbeverage materials.  If a malt beverage contains more 
          than 6% alcohol by volume, not more than 1.5% of the volume 
          of the finished product may consist of alcohol derived from 
          flavors and other nonbeverage ingredients containing 
          alcohol.

           Staff Comments:   Over the past 15-20 years consumers have 
          been steadily embracing craft beers in California and 
          throughout the U.S. and overseas that are brewed using 
          coffee and chocolate as key flavoring ingredients (e.g., 
          Cappuccino Stout, Coffee Oatmeal Stout, Brooklyn Black 
          Chocolate Stout, Chocolate Donut Beer, Coffee Vanilla 
          Porter).  As currently drafted, this measure may create 
          some concern within the craft beer industry with respect to 
          those products that include incidental amounts of caffeine 
          as a constituent of natural ingredients (e.g., coffee, tea, 
          or chocolate).   

                                         



                           PRIOR/RELATED LEGISLATION
           

           AB 1598 (Beall) 2009-10 Session.   Would have prohibited the 
          sale, production, importation, manufacture or distribution 
          of a caffeinated malted beverage, as defined.  (Failed 
          passage in Assembly G.O. Committee)
          
           AB 346 (Beall), Chapter 624, Statutes of 2008.   Required 




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          that any container of beer or alcoholic beverage that 
          derives 0.5% or more of its alcoholic content by volume 
          from flavors or other ingredients containing distilled 
          alcohol and that is sold by a manufacturer or importer to a 
          wholesaler or retailer within this state to bear a label or 
          a firmly affixed sticker that includes specified 
          information regarding its alcohol content and its status as 
          an alcoholic beverage.

           AB 345 (Saldana) 2007-08 Session.   Would have required the 
          State Board of Equalization (BOE), for calendar years 
          beginning on or after January 1, 2008, to calculate the 
          total amount of all surtaxes, interest, and penalties that 
          would be collected as a result of a reclassification of any 
          alcoholic beverage from beer to a distilled spirit, as 
          specified.  (Died in Assembly G.O. Committee)
           
          AB 417 (Aghazarian) of the 2005-06 Session.   Would have 
          modified the definition of beer to include any alcoholic 
          beverage that qualifies as a malt beverage under federal 
          law.  (Vetoed - in his veto message, the Governor 
          encouraged "All interested parties, particularly health 
          professionals, law enforcement and the producers of 
          flavored malt beverages, to use this opportunity for public 
          debate and serious consideration of the policy issues 
          surrounding this beverage.")

           AB 1657 (Chan) 2003-04 Session.  Would have limited the 
          sale of any prepackaged alcoholic beverage product made 
          with a "gelatin" base to businesses that prohibit the 
          presence of persons under the age of 21 on the premises.  
          (Failed passage in Senate G.O. Committee) 
          
           SUPPORT:   As of March 18, 2011:

          Alameda County Board of Supervisors
          California Police Chiefs Association
          California Narcotic Officers Association
          Consumer Federation of California
          County Alcohol and Drug Program Administrators Association 
          of California

           OPPOSE:   None on file as of March 18, 2011.
           
          FISCAL COMMITTEE:   Senate Appropriations Committee





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