BILL ANALYSIS                                                                                                                                                                                                    �



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          SENATE THIRD READING
          SB 39 (Padilla)
          As Amended  June 7, 2011
          Majority vote 

           SENATE VOTE  :24-14  
           
           GOVERNMENTAL ORGANIZATION   14-0APPROPRIATIONS      11-5        
           
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          |Ayes:|Hall, Nestande, Atkins,   |Ayes:|Fuentes, Blumenfield,     |
          |     |Block, Blumenfield,       |     |Bradford, Charles         |
          |     |Chesbro, Cook, Galgiani,  |     |Calderon, Campos, Gatto,  |
          |     |Gatto, Hill, Ma, Perea,   |     |Hall, Hill, Lara,         |
          |     |V. Manuel P�rez, Torres   |     |Mitchell, Solorio         |
          |     |                          |     |                          |
          |-----+--------------------------+-----+--------------------------|
          |     |                          |Nays:|Harkey, Donnelly,         |
          |     |                          |     |Nielsen, Norby, Wagner    |
           ----------------------------------------------------------------- 

           SUMMARY  :  Prohibits the importation, production, manufacture, 
          distribution, or sale of beer to which caffeine has been 
          directly added as a separate ingredient at retail locations in 
          California, as defined. Specifically,  this bill  :   

          1)Provides that beer to which caffeine has been directly added 
            as a separate ingredient shall not be imported into this 
            state, produced, manufactured, or distributed within this 
            state, or sold by a licensed retailer within this state.

          2)Provides that the Department of Alcoholic Beverage Control 
            (ABC) may require licensees to submit product formulas as it 
            determines to be necessary to implement and enforce this law, 
            as specified.

           FISCAL EFFECT  :   According to the Assembly Appropriations 
          Committee, ABC investigations are primarily complaint driven.  
          Therefore any enforcement of this legislation would be through 
          complaints.  ABC does not anticipate a high volume of complaints 
          about caffeinated beer. Therefore, the costs associated with ABC 
          investigating complaints, reviewing product formulas, and 
          possibly having products tested, would be minor and absorbable 
          within existing resources.








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          COMMENTS  :   

           Federal response to caffeinated alcoholic beverages  :  On 
          November 12, 2009, the Food and Drug Administration (FDA) 
          notified nearly 30 manufacturers of certain alcoholic beverages 
          containing added caffeine of its intent to look into the safety 
          and legality of their products.  The list of manufacturers was 
          provided to FDA in a letter from the co-chairs of the National 
          Association of Attorneys General Youth Access to Alcohol 
          Committee.  
                    
          The FDA requested that the companies produce evidence of their 
          rationale, with supporting data and information, for concluding 
          that the use of caffeine in their product is Generally 
          Recognized As Safe (GRAS) or prior sanctioned.  For a substance 
          to be GRAS there must be evidence of its          safety at the 
          levels used and a basis to conclude that this evidence is 
          generally known and accepted by qualified experts.  FDA informed 
          each company that if it determined that the use of caffeine in 
          each alcoholic beverage is not GRAS or prior sanctioned, FDA 
          would take appropriate action to ensure that the products are 
          removed from the marketplace.  FDA's action was not directed at 
          products that are flavored with coffee.  The beverages that were 
          the subject of FDA's request for information are characterized 
          by the intentional addition of caffeine to alcoholic beverages 
          by the manufacturer.  FDA stated that "a decision regarding the 
          use of caffeine in alcoholic beverages could take some time."

          More recently, in a letter dated November 17, 2010, the FDA 
          advised four companies (New Century Brewing Company, Boston, MA 
          - product known as "Moonshot;" Phusion Projects,         LLC., 
          Chicago, IL - product known as "Four Loko;" Charge Beverage 
          Corporation, Lake Oswego, OR - product known as "Core High 
          Gravity HG Green,"  "Core High Gravity HG         Orange," 
          "Lemon Lime Core Spiked;" and, United Brands Company, La Mesa, 
          CA - product known as "Joose" and "Max") that it had reviewed 
          the regulatory status of their products, each of which contained 
          caffeine that had been directly added to an alcoholic beverage 
          and packaged in         combined caffeine and alcohol form.  The 
          FDA letter warned the companies that as it was used in their 
          products, caffeine is an unsafe food additive, and therefore the 
          products are adulterated, unsafe, and illegal under the Federal 
          Food, Drug, and Cosmetic (FFDC) Act and mislabeled under the 








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          Federal Alcohol Administration (FAA) Act.  The companies were 
          given a specific time-frame to submit detailed steps that would 
          be taken to correct the situation and assure that similar 
          violations would not occur.

          The Tobacco Trade and Tax Bureau (TTB) also issued letters to 
          the same four companies and asked them to submit detailed steps 
          that would be taken to correct any violations of the FAA Act.  
          In November 2010, Phusion Projects, the creators of Four Loko, 
          announced before receiving the warning letter from the FDA that 
          they would be reformulating their malt beverage and would remove 
          caffeine from the product.  Two manufacturers are still awaiting 
          approval or have not applied for permits to sell their 
          reformulated drinks.  In addition, two companies have decided to 
          stop making their malt beverages altogether.

           Flavored malt beverages :  Flavored malt beverages (FMBs) are 
          considered to be malt-based beverages, similar to beer, and for 
          the most part are regulated and marketed like beer products.  
          Because they are deemed to be malt-based beverages they are 
          taxed by most states, including         California, and the 
          federal government as beer.  The current tax rate on beer is 
          $0.20 per gallon, while the current tax rate on distilled 
          spirits under 100 proof is $3.30 per gallon.  A TTB regulation 
          permits the addition of flavors and other non-beverage materials 
          containing alcohol to beers and malt beverages.  Malt beverages 
          that contain no more than 6% alcohol by volume may derive no 
          more than 49% of their alcohol content from flavors and other 
          non-beverage materials.  If a malt beverage contains more than 
          6% alcohol by volume, not more than 1.5% of the volume of the 
          finished product may consist of alcohol derived from flavors and 
          other non-beverage ingredients containing alcohol.

           Purpose of the bill  :  According to the author, caffeinated 
          alcoholic drinks have certainly made headlines over the past 
          year including a highly publicized incident at Central 
          Washington University involving approximately 10 students who 
          were hospitalized after drinking a product called "Four Loko" at 
          a party.  Some states (e.g., New York, Massachusetts, Michigan, 
          Kansas, Utah, Oklahoma, and Washington) have even taken steps to 
          ban the products.

          According to the author, combining alcohol with caffeine and 
          other stimulants does not ameliorate alcohol's negative effects 








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          on one's motor coordination and visual reaction times.  Recent 
          science has revealed that adding caffeine and other stimulants 
          to alcohol is harmful because these additives impair one's 
          ability to judge their own level of intoxication as well as the 
          ability to judge the level of intoxication in someone else.  
          This results in increased alcohol consumption and can lead 
          drinkers to wrongly conclude that they are capable of engaging 
          in risky and potentially dangerous activities, like operating a 
          motor vehicle or engaging in risky sexual behavior.

          The author emphasizes that there is no general consensus among 
          health professionals and the scientific research community that 
          the use of caffeine in alcoholic beverages has been demonstrated 
          to be safe.  Alcoholic energy drinks are known for hiding true 
          impairment.  Alcohol is a depressant, and the high amounts of 
          caffeine in these drinks counteract the exhaustion of the 
          alcohol but they do not counteract the impairment.  This can 
          lead to a person not feeling they are impaired as they truly 
          are, and tragedy can result.

          Proponents also contend that "manufacturers of these products 
          appear to be targeting underage people through youth-orientated 
          media marketing.  

           In support  :  Writing in support, the Alameda County Board of 
          Supervisors states, "There are currently a number of caffeinated 
          malt beverage products on the market that are targeted in 
          packaging and advertising to young people and these products 
          impair the ability of a person to         judge their own level 
          of intoxication or to judge the intoxication of someone else.  
          SB 39 will help reduce the rates of alcohol-related traffic 
          accidents, violence, sexual assaults, and suicides, particularly 
          among young people."

          Also writing in support, the County Alcohol and Drug Program 
          Administrators Association of California (Association) states, 
          "The beverages are often flavored with fruit, and typically come 
          in large, flashy cans that use graphic images to promote 
          partying and heavy drinking."  The Association also         
          writes, "Underage drinking remains one of the most pressing 
          public health concerns for the State - it costs the citizens of 
          California an estimated $7.3 billion each year in medical care, 
          work loss, and pain and suffering stemming from alcohol related 
          youth violence, traffic accidents, property crime and other 








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          injuries."

          The California Police Chiefs Association and the California 
          Narcotic Officers Association note that, "These products 
          typically come in large, flashy 24 oz. cans with graphic images 
          and consuming one can has been compared to drinking 5 cans of 
          beer and one cup of coffee."

          The California Council on Alcohol Problems (CCAP) submitted a 
          letter supporting the overall concept of banning such products; 
          however, they believe that this bill does not go far enough to 
          protect California youth.  CCAP would like to see the bill 
          amended to include other stimulants (e.g., guarana, ginseng and 
          taurine).
           

          Analysis Prepared by  :    Eric Johnson / G. O. / (916) 319-2531 


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