BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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                                 THIRD READING


          Bill No:  SB 823
          Author:   Corbett (D)
          Amended:  5/31/11
          Vote:     21

           
           SENATE JUDICIARY COMMITTEE  :  3-2, 04/26/11
          AYES:  Evans, Corbett, Leno
          NOES:  Harman, Blakeslee

           SENATE BUSINESS, PROF & ECON DEVELOP COMM  :  6-3, 05/02/11
          AYES:  Price, Corbett, Correa, Hernandez, Negrete McLeod, 
            Vargas
          NOES:  Emmerson, Walters, Wyland

           SENATE APPROPRIATIONS COMMITTEE  :  6-3, 05/26/11
          AYES:  Kehoe, Alquist, Lieu, Pavley, Price, Steinberg
          NOES:  Walters, Emmerson, Runner


           SUBJECT  :    Consumer protections:  Made in California 
          Program

           SOURCE  :     California Small Business Association


           DIGEST  :    This bill creates the Made in California program 
          within the Governors Office of Economic Development for the 
          purpose of encouraging consumer product awareness and to 
          foster the purchases of products manufactured in 
          California.  This bill also makes it an unfair method of 
          competition or business practice to use the designated 
          "Made in California" label without participating in the 
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          Made in California program. 

          ANALYSIS  :    Existing law prohibits unfair methods of 
          competition, acts or practices by any person which either 
          results in or is intended to result in the sale or lease of 
          goods or services to any consumer.  Existing law enumerates 
          several methods of unfair competition, acts or practices. 
          (Civ. Code Sec. 1770.)

          Existing law provides that any consumer who suffers damage 
          as a result of a practice declared to be unlawful under the 
          Consumer Legal Remedies Act (CLRA) may bring an action 
          against that person to recover damages, as specified.  
          Existing law allows for a class action suit to be filed on 
          behalf of a class of consumers adversely affected by an 
          unfair method of competition, act or practice. (Civ. Code 
          Secs. 1780 and 1781.)

          Existing law provides for California to enter into 
          marketing agreements and to create the "Buy California 
          Program." (Food & Agr. Code Sec. 58750.)

          This bill creates a "Made in California Program" within the 
          Governor's Office of Economic Development (office) as a 
          public and private collaboration.  This bill states that 
          the purpose of the program is to encourage consumer product 
          awareness and to foster purchases of high-quality products 
          manufactured in this state.  This bill allows the office to 
          develop and adopt standards that permit a company to 
          represent that a product is made in California.

          This bill authorizes the office to issue and make effective 
          marketing agreements, including, but not limited to, 
          issuance of a Made in California label.  This bill would 
          allow California companies on a voluntary basis to 
          participate in the program. 

          This bill creates a special fund in the State Treasury 
          known as the Made in California Fund to be funded by an 
          appropriation by the Legislature if availability of funds 
          exist.

          This bill provides that representing that a product is made 
          in California when it does not comply with the standards 

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          adopted by the Governor's Office of Economic Development 
          (office) would be an unfair or deceptive act or practice 
          under the CLRA.

          This bill provides that the standards adopted by the office 
          may include:

          1.The company primarily designs and manufactures a physical 
            product, rather than a digital product or a service.
          2.The company manufactures one or more products in 
            California.
          3.The company has a California-based workforce and has the 
            desire to grow that workforce over time.

          This bill's provisions relating to the CLRA, would only be 
          operative after the office has adopted standards for the 
          Made in California program.  

           FISCAL EFFECT  :    Appropriation:  Yes   Fiscal Com.:  Yes   
          Local:  No

          According to the Senate Appropriations Committee:

                          Fiscal Impact (in thousands)

           Major Provisions                2011-12     2012-13    
           2013-14   Fund  
          Made in California ProgramUp to $200 initially; future 
          administration           General*
                              and marketing costs would be determined
                              by continued General Fund support and 
                              financial contribution of companies
                              participating in the program     
                              
          * Made in California Fund, a special fund, would not fund 
          initial costs

           SUPPORT  :   (Verified  5/31/11)

          California Small Business Association (source) 
          California Conference Board of the Amalgamated Transit 
          Union
          California Conference of Machinists
          California Labor Federation

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          California Official Court Reporters
          California State Council of the Service Employees 
          International Union
          California Teamsters Public Affairs Council
          Council for Responsible Genetics
          Engineer and Scientists of California
          International Longshore and Warehouse Union
          Professional and Technical Engineers, Local 21
          Small Business California
          Tesla Motors, Inc.
          UNITE HERE!
          Utility Workers Union of America, Local 132

           ARGUMENTS IN SUPPORT  :    According to the author's office:
          
               California's unemployment rate has increased to 12.4 
               percent, one of the highest rates in the nation.  
               Nonfarm payroll jobs decrease by 33,500 each month, 
               according to the California Employment Development 
               Department. Unemployment is not only a reaction to the 
               financial crisis, but is also a symptom.  Our economy 
               cannot be sustainable without products made in 
               California, and our consumer market will continue to 
               be sluggish until we increase the state's employment 
               rate.  Our main source of employment in the state 
               continues to be local and small companies.  

               California is known worldwide for its products, so the 
               "Made in California" label can help add value to 
               products made in the Golden State. Because of the high 
               cost of living in California, companies that choose to 
               manufacture products in California do so at a higher 
               cost than they might pay in another state or on 
               foreign soil, and have made a conscious decision to 
               embrace local manufacturing as a vital component of 
               their business strategy.  SB 823 would help these 
               businesses in their marketing efforts. 

          The California Small Business Association (CSBA) states 
          that "we feel recognizing products 'Made in California' 
          will stimulate jobs and the economy.  It will also promote 
          the intent of the legislature and state government to 
          support these businesses that grow our economy.  We 
          strongly support this legislation and the opportunities it 

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          will provide our small businesses.  CSBA is a non-profit, 
          grass roots organization representing over 203,000 small 
          businesses in California.  The mission is to provide small 
          business with an active voice in the California 
          government." 


          RJG:nl  5/31/11   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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