BILL ANALYSIS                                                                                                                                                                                                    �



                                                                      



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          |SENATE RULES COMMITTEE            |                  SB 1539|
          |Office of Senate Floor Analyses   |                         |
          |1020 N Street, Suite 524          |                         |
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                                 THIRD READING


          Bill No:  SB 1539
          Author:   Corbett (D)
          Amended:  5/2/12
          Vote:     21

           
           SENATE EDUCATION COMMITTEE  :  7-2, 4/25/12
          AYES:  Lowenthal, Alquist, Hancock, Liu, Price, Simitian, 
            Vargas
          NOES:  Blakeslee, Huff
          NO VOTE RECORDED:  Runner, Vacancy


           SUBJECT  :    Postsecondary education:  textbooks

           SOURCE  :     Author


           DIGEST  :    This bill requires textbook publishers to 
          provide to faculty at the commencement of sales 
          interactions specific information about all products the 
          publisher sells in the subject area.

           ANALYSIS  :    The federal Higher Education Opportunity Act 
          (HEOA) requires publishers (when providing information to 
          faculty or others who select course materials at an 
          institution of higher education receiving federal financial 
          assistance) to include in writing:

          1.The price at which the publisher would make the textbook 
            or supplemental material available to the campus 
            bookstore and, if available, the price at which the 
            material is available to the public.
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          2.The copyright dates of the three previous editions.

          3.A description of the substantial content revisions made 
            between the current edition and the previous edition.

          4.Whether the textbook or supplemental material is 
            available in any other format, including paperback and 
            unbound.

          The federal HEOA requires each institution of higher 
          education to:

          1.Disclose in the institution's Internet course schedule, 
            for each course listed, the International Standard Book 
            Number (ISBN) and retail price of required and 
            recommended college textbooks and supplemental materials.

          2.Make available to a college bookstore the most accurate 
            information available regarding the course schedule and 
            for each course offered the ISBN, retail price, number of 
            students enrolled in the course, and the maximum student 
            enrollment for the course. 

          The College Textbook Transparency Act requires, beginning 
          January 1, 2010: 

          1.Textbook publishers to print on the cover or within each 
            textbook a summary of the substantive content differences 
            between the new and prior editions, and the copyright 
            date of the previous edition.

          2.Each campus bookstore at any public college or university 
            to post in its store or on its website a disclosure of 
            its retail pricing policy on new and used textbooks. 

          3.Each public college or university to encourage personnel 
            responsible for selecting course materials (typically 
            faculty) to place their orders with sufficient lead time 
            to enable the bookstore to confirm the availability of 
            the requested materials. 

          Existing law requires:


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          1.The CSU and CCC, and encourages the UC, to work with the 
            academic senates of each segment to encourage faculty to 
            give consideration to the least costly practices in 
            assigning textbooks and to work with publishers and 
            college bookstores.

          2.College bookstores to work with the academic senates of 
            each campus to review the process and timelines involved 
            in ordering and stocking textbooks and to create bundles 
            and packages of instructional materials that are 
            economically sound.

          3.Urges textbook publishers to provide specific information 
            to faculty and post that information on the company's 
            website, give preference to supplements rather than 
            producing a new edition and disclose the length of time 
            the current edition is intended to be in production.

          4.Requires textbook publishers, by January 1, 2020, to make 
            the textbooks available, in whole or in part, for sale in 
            an electronic format.  The electronic version of any 
            textbook must contain the same content as the printed 
            version and may be copy-protected. 
           
           This bill requires textbook publishers to provide to 
          faculty at the commencement of sales interactions specific 
          information about all products the publisher sells in the 
          subject area.  Specifically, this bill:

          1.Requires textbook publishers to provide to a prospective 
            purchaser of the textbook with all of the following:

             A.   A list of all the products offered for sale by the 
               publisher germane to the prospective purchaser's 
               subject area of interest.

             B.   The wholesale or retail price of the product, and 
               the estimated length of time the publisher intends to 
               keep the product on the market.

             C.   For each new edition, a list of the substantial 
               content differences or changes between the new edition 
               and the previous edition of the textbook.


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          1.Requires publishers to make the information available to 
            a prospective purchaser at the commencement of a sales 
            interaction, including but not limited to, a sales 
            interaction conducted in person, by telephone or 
            electronically.

          2.Requires publishers to post the information on their 
            websites.

          3.Defines the following:

             A.   "Product" means each version including, but not 
               limited to, a version in a digital format, of a 
               textbook, or set of textbooks, in a particular subject 
               area, including supplementals whether or not the 
               supplementals are sold separately or together with a 
               textbook.

             B.   "Publisher" has the same meaning as in the College 
               Textbook Transparency Act, which is any publishing 
               house, publishing firm, or publishing company that 
               publishes textbooks or other course materials, 
               specifically designed for postsecondary instruction.

             C.   "Purchaser" means a faculty member of a public or 
               private postsecondary education institution who 
               selects the textbooks assigned to students.

             D.   "Textbook" has the same meaning as in the College 
               Textbook Transparency Act, which is any book that 
               contains printed material and is intended for use as a 
               source of study material for a class or group of 
               students, a copy of which is expected to be available 
               for the use of each of the students in that class or 
               group.  "Textbook" does not include a novel.

           Comments
           
          Existing law already requires publishers to give to faculty 
          (at both public and private universities) information about 
          differences from prior editions, and the price the textbook 
          will be offered to the campus bookstore and to the public.  
          Publishers are not required to disclose the estimated 
          length of time the product will be on the market, but 

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          publishers are already required to disclose to faculty the 
          copyright dates of the three previous editions.

          This bill essentially restates federal law with respect to 
          publishers providing specific information about textbooks, 
          and adds requirements that publishers provide to faculty a 
          list of the all products and the anticipated length the 
          product will be on the market.  This bill also requires 
          publishers to list information about textbooks on their 
          websites.  

           List of all products  .  This bill requires publishers to 
          disclose to faculty all products offered for sale that are 
          germane to the faculty's subject area of interest.  This 
          bill defines "product" to include each version of a 
          textbook or set of textbooks, including a supplemental item 
          whether or not the supplemental item is sold separately or 
          together with a textbook.  Instructional materials may be 
          offered in formats other than print.  Current law requires 
          publishers to disclose to faculty if textbooks are 
          available in other formats, such as paperback or unbound, 
          but is silent about digital formats.  
          
           Time on the market  .  This bill requires publishers to 
          provide to faculty the estimated length of time the 
          publisher intends to keep the product on the market.  
          Publishers may not have a planned schedule for prospective 
          editions.  Current law requires publishers to provide to 
          faculty the copyright dates of the three previous editions 
          of textbooks, so it's possible for a publisher or faculty 
          to identify if there is a pattern for the introduction of 
          new editions.

           Wholesale or retail price  .  This bill requires publishers 
          to provide to faculty the wholesale or retail price of the 
          product.  It is necessary to make the distinction of 
          wholesale or retail (rather than wholesale and retail) due 
          to concerns about putting publishers at a competitive 
          disadvantage when releasing wholesale pricing information.  


           Federal report due in 2013  .  The federal Higher Education 
          Opportunity Act requires the Comptroller General of the 
          United States to report, by July 1, 2013, on the 

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          implementation of the requirements imposed upon 
          institutions of higher education, college bookstores and 
          publishers, and particularly examine:

           The availability of college textbook information on 
            course schedules.
           The provision of pricing information to faculty by 
            publishers.
           The use of bundled and unbundled material.
           The implementation of the HEOA by institutions of higher 
            education, including the costs and benefits to such 
            institutions and to students.

           Prior legislation  

          SB 832 (Corbett, 2007) was nearly identical to this bill.  
          SB 832 was vetoed by the Governor, whose veto message read:

               I am supportive of efforts to address the cost of 
               college textbooks and share the concern that these 
               education costs have an impact on the affordability of 
               college for many students.  However, this bill focuses 
               strictly on textbook publisher policies and fails to 
               recognize that the affordability of textbooks is a 
               shared responsibility among publishers, college 
               bookstores, and faculty members.
               
               Therefore, instead of this bill, I am signing Assembly 
               Bill 1548.  Many of the same concepts in SB 832 are 
               included in AB 1548, but AB 1548 recognizes the shared 
               responsibility and attempts to address the issue in a 
               more comprehensive manner.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  No   
          Local:  No

           SUPPORT  :   (Verified  5/2/12)

          Associated Students of the University of California, Davis
          California Community Colleges Chancellor's Office
          California Faculty Association
          CALPIRG
          Community College League
          Faculty Association of California Community Colleges

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          Kern Community College District
          Los Rios Community College District
          Rio Hondo Community College District
          San Diego Community College District
          University of California
          West Kern Community College District

           OPPOSITION  :    (Verified  5/2/12)

          Association of American Publishers

           ARGUMENTS IN SUPPORT  :    According to the author, 
          "Increases in textbook prices have outpaced median 
          household income.  Textbook prices have steadily increased 
          over the last four years, at four times the rate of 
          inflation.  According to a Bureau of State Audits report, 
          on average, publishers release a new or revised edition 
          every three or four years, with each one costing 12% more 
          than the last.  The report also found that faculty often 
          fail to consider the cost of textbooks when making course 
          selection.  By having textbook pricing information 
          automatically available at the start of a transaction, 
          faculty would be able to make an informed decision on what 
          to purchase by comparing product prices and differences in 
          content."

          Supporters argue, "Students are making tough choices when 
          it comes to purchasing books for their postsecondary 
          education classes.  In a nationwide survey conducted by 
          Student Monitor, it was found that 40% of students did not 
          purchase all of the required books for classes because they 
          could not afford them.  On average, publishers release a 
          new or revised edition every three or four years, with each 
          one costing 12% more than the last.  In addition, the audit 
          report found that faculty of higher education institutions 
          often fail to consider the cost of textbooks when making 
          course selection. Information and transparency is needed to 
          ensure that faulty has the necessary cost comparison 
          analysis when deciding which books to require.  SB 1539 
          would require the publisher to provide prescribed data 
          about the textbook to prospective purchasers, such as a 
          list of all products offered for sale that are relevant to 
          the subject area of a perspective purchaser, the 
          wholesale/rental price of the product, and the estimated 

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          length of time that the publisher intends to keep the 
          product on the market, all substantive changes between a 
          new edition and tis previous edition.  By having textbook 
          pricing information automatically available at the start of 
          a transaction, faculty would be able to make an informed 
          decision on what to purchase by comparing product prices."

           ARGUMENTS IN OPPOSITION  :    Opponents argue, "SB 1539 would 
          require that at the start of very sales interaction a 
          publisher would provide all prospective 'purchasers,' i.e., 
          adopters, a list of all products 'germane to the 
          prospective purchaser's subject area of interest' along 
          with wholesale and retail prices of those products and the 
          estimated length of time that the publisher intends to keep 
          each product on the market.  The sales interactions could 
          be in person, by telephone or electronic.  In addition, the 
          entire product list would have to be posted in a prominent 
          position on the publisher's website.  This bill's 
          requirements would be burdensome, largely redundant of 
          federal and state laws and would create an unnecessary 
          information overload for any faculty member or committee 
          interested in adopting a print or digital textbook and 
          related course material.  A major publisher will frequently 
          offer dozens of different titles in a subject area and each 
          of those titles may have 10, 20 or more print or digital 
          option and supplements that accompany each title with 
          different prices available based on dozens or hundreds of 
          variable factors.  Providing all of this information in a 
          single document, even if it were actually possible, could 
          require hundreds of pages of data."
           
           
          PQ:nl  5/2/12   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  SEE ABOVE

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