BILL ANALYSIS                                                                                                                                                                                                    �



                                                                            



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                                    THIRD READING


          Bill No:  AB 816
          Author:   Hall (D)
          Amended:  3/6/14 in Senate
          Vote:     21

           
           SENATE GOVERNMENTAL ORGANIZATION COMMITTEE  :  11-0, 6/11/13
          AYES:  Wright, Nielsen, Berryhill, Calderon, Cannella, Correa,  
            De Le�n, Galgiani, Hernandez, Lieu, Padilla

           SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8

           ASSEMBLY FLOOR  :  75-0, 5/9/13 (Consent) - See last page for vote


           SUBJECT  :    Alcoholic beverages

           SOURCE  :     Author


           DIGEST  :    This bill merges two similar tied-house exceptions  
          (one pertaining to on-sale retailers the other to off-sale  
          retailers) within the Alcoholic Beverage Control Act (ABC Act)  
          which authorizes the dissemination of information regarding the  
          retail availability of products by alcoholic beverage producers,  
          distributors or importers in response to direct requests from  
          consumers; and includes "cider and perry" within the definition  
          of "product."

           Senate Floor Amendments  of 3/6/14 add clarity to an existing  
          body of law within the ABC Act pertaining to brand transfer and  
          distribution rights by including "cider and perry" within the  
          definition of "product," and make other technical and code  
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          maintenance changes to this body of law.

           ANALYSIS  :    

          Existing law:

          1.Establishes the Department of Alcoholic Beverage Control (ABC)  
            and grants it exclusive authority to administer the provisions  
            of the ABC Act in accordance with laws enacted by the  
            Legislature.  This involves licensing individuals and  
            businesses associated with the manufacture, importation and  
            sale of alcoholic beverages in this state and the collection  
            of license fees or occupation taxes for this purpose. 

          2.Separates the alcoholic beverage industry into three component  
            parts, or tiers, of manufacturer (including breweries,  
            wineries and distilleries), wholesaler, and retailer (both  
            on-sale and off-sale).  This is known as the "tied-house" law.

          3.Provides that no licensee shall, directly or indirectly, give  
            any premium, gift, free goods, or other thing of value in  
            connection with the sale, distribution, or sale and  
            distribution of alcoholic beverages, and no retailer shall,  
            directly or indirectly, receive any premium, gift, free goods  
            or other thing of value from a supplier of alcoholic  
            beverages, except as authorized by the Department of ABC.  

          4.Defines an "on-sale" license as authorizing the sale of all  
            types of alcoholic beverages: namely, beer, wine and distilled  
            spirits, for consumption on the premises (such as at a  
            restaurant or bar).  An "off-sale" license authorizes the sale  
            of all types of alcoholic beverages for consumption off the  
            premises in original, sealed containers.  

          5.Requires each manufacturer, importer, and wholesaler of beer  
            to file, and thereafter maintain on file with ABC, a schedule  
            of selling prices charged for beer sold and distributed to  
            customers in California, as specified. These provisions are  
            also applicable to certain sales of beer made under contract  
            and existing law defines "contract beer manufacturer" and  
            "beer manufacturer" for these purposes.

          6.Establishes, within the ABC Act, a framework to determine fair  
            market value to be paid to an existing beer wholesaler by a  

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            successor beer wholesaler when distribution rights to a brand  
            are cancelled and that right is granted to a successor beer  
            wholesaler. 

          7.Grants beer manufacturers producing more than 60,000 barrels  
            of beer per year the privilege of also manufacturing "cider or  
            perry" at their licensed premises and to sell the product to  
            any licensee authorized to sell wine. 

          This bill:

          1.Merges two similar tied-house exceptions (one pertaining to  
            "on-sale" retailers the other to "off-sale" retailers) within  
            the ABC Act which authorizes the dissemination of information  
            regarding the retail availability of products by alcoholic  
            beverage producers, distributors or importers in response to  
            direct requests from consumers.  

          2.Includes "cider and perry" within the definition of "product"  
            found in those provisions of law, within the ABC Act,  
            pertaining to brand transfer and distribution rights among  
            successor beer manufacturers and existing beer wholesalers.

           Background
           
          Tied-house refers to a practice in this country prior to  
          Prohibition and still occurring in England today where a bar or  
          public house, from whence comes the "house" of tied house, is  
          tied to the products of a particular manufacturer, either  
          because the manufacturer owns the house, or the house is  
          contractually obligated to carry only a particular  
          manufacturer's products.   

          The original policy rationale for this body of law was to (1)  
          promote the state's interest in an orderly market; (2) prohibit  
          the vertical integration and dominance by a single producer in  
          the marketplace; (3) prohibit commercial bribery and protect the  
          public from predatory marketing practices; and (4) discourage  
          and/or prevent the intemperate use of alcoholic beverages.   
          Generally, other than exceptions granted by the Legislature, the  
          holder of one type of license is not permitted to do business as  
          another type of licensee within the "three-tier" system.  

           Cider and perry  .  In California, cider and perry are considered  

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          wine because they are fermented from fruit (apples or pears) and  
          thus can only be manufactured by a holder of a Type 02 ABC  
          license (Winegrower), except as specified.  

           Related Legislation
           
          AB 779 (Bocanegra, Chapter 379, Statutes of 2013) essentially  
          simplified the licensure process for certain alcoholic beverage  
          manufacturers by allowing the holder of a beer manufacturers  
          license (Type 01) to also produce cider and perry.   
          Specifically, AB 779 authorized licensed beer manufacturers that  
          produce more than 60,000 barrels of beer a year to also  
          manufacture cider or perry at their licensed premises of  
          production and to sell that product to any licensee authorized  
          to sell wine.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  Yes

           SUPPORT  :   (Verified  6/4/14)

          California Beer and Beverage Distributors

           OPPOSITION  :    (Verified  6/4/14)

          Wine Institute 

           ARGUMENTS IN SUPPORT  :    According to the author's office,  
          suppliers often list on a Facebook fan page or Web site, the  
          different restaurants where a consumer may purchase their  
          products.  Thus, given the development of new social media,  
          distributors are utilizing the various social media mediums as a  
          marketing tool to inform consumers about additional retail  
          locations where a product can be purchased.  This bill is simply  
          intended to clean-up existing ABC statutes by consolidating into  
          a single statute the "on-sale" and "off-sale" provisions of law  
          which authorize manufacturers and distributors, in response to a  
          direct inquiry from a consumer, to provide information relative  
          to where their product is available for purchase.

           ARGUMENTS IN OPPOSITION  :    The Wine Institute writes:  "AB 816  
          is overreaching:  Wine and beer are very different products.   
          The wine industry does not share the same economic profile as  
          the beer industry, which is dominated by a handful of major,  

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          publicly-held beer manufacturers.  California's 3,800 wineries  
          are composed primarily of family-owned businesses.  The wine  
          industry has long opposed the imposition of wholesaler monopoly  
          protection laws on wine because those laws are harmful to  
          wineries, other wholesalers, and our consumers.  ?Significantly,  
          this type of legislation is not necessary because a beer  
          wholesaler is free to negotiate contractual protection if it  
          feels such protection is necessary and this in fact has already  
          occurred between beer suppliers and beer wholesalers with these  
          wine products."


           ASSEMBLY FLOOR  :  75-0, 5/9/13
          AYES:  Achadjian, Alejo, Allen, Ammiano, Atkins, Bigelow, Bloom,  
            Blumenfield, Bocanegra, Bonilla, Bonta, Bradford, Brown,  
            Buchanan, Ian Calderon, Campos, Chau, Ch�vez, Chesbro, Conway,  
            Cooley, Dahle, Daly, Dickinson, Eggman, Fong, Fox, Frazier,  
            Beth Gaines, Garcia, Gatto, Gomez, Gordon, Gorell, Gray,  
            Grove, Hagman, Hall, Harkey, Roger Hern�ndez, Jones,  
            Jones-Sawyer, Levine, Linder, Lowenthal, Maienschein, Mansoor,  
            Medina, Melendez, Mitchell, Morrell, Mullin, Muratsuchi,  
            Nazarian, Nestande, Olsen, Pan, Patterson, Perea, V. Manuel  
            P�rez, Quirk, Quirk-Silva, Rendon, Salas, Skinner, Stone,  
            Ting, Torres, Wagner, Weber, Wieckowski, Wilk, Williams,  
            Yamada, John A. P�rez
          NO VOTE RECORDED:  Donnelly, Holden, Logue, Waldron, Vacancy


          MW:nl  6/4/14   Senate Floor Analyses 

                           SUPPORT/OPPOSITION:  SEE ABOVE

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