BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 2096
                                                                  Page  1

          Date of Hearing:   May 7, 2014

                        ASSEMBLY COMMITTEE ON APPROPRIATIONS
                                  Mike Gatto, Chair

                 AB 2096 (Muratsuchi) - As Amended:  April 24, 2014 

          Policy Committee:                              Banking &  
          FinanceVote: 12-0

          Urgency:     No                   State Mandated Local Program:  
          No     Reimbursable:              No

           SUMMARY  

          This bill authorizes a new form of securities offering in  
          California to facilitate crowdfunding as an alternative to a  
          similar authorization in federal law under the JOBS Act.   
          Specifically, this bill allows any offer or sale of any security  
          to qualify by notification so long as:

          1)The aggregate amount of securities sold in the offering does  
            not exceed million in any 12-month period.

          2)The aggregate amount of securities sold to any investor who is  
            not an "accredited investor" (as defined in Regulation D under  
            the US Securities Act of 1933 (Securities Act)) does not  
            exceed $5,000 in any 12-month period (or greater amount if the  
            commissioner of the California Department of Business  
            Oversight (CDBO) authorizes by rule).

          3)The issuer files with the commissioner and makes available to  
            investors a disclosure document on Form U-7 as adopted by the  
            North American Securities Administrators Association  
            containing certain financial statements that have been  
            reviewed by a public accountant in the case of offerings over  
            $100,000 and up to $500,000 or audited by a public accountant  
            in the case of offerings over $500,000.

          4)The issuer holds any funds raised in the offering in a  
            separate account until a minimum offering amount, as specified  
            by the issuer, has been reached within a year of commencement  
            of the offering, failing which the funds must be returned to  
            investors.









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          5)No issuer, predecessor of the issuer, affiliated issuer,  
            director, or other officer participating in the offering would  
            be disqualified as a "bad actor" under federal regulations.

          The bill also requires a court to award attorney's fees and  
          costs to a prevailing purchaser of the securities and would  
          authorize the court to award treble and punitive damages.

           FISCAL EFFECT  

          Minor and absorbable costs to CDBO to review offering  
          notifications, with a possible moderate increase in staff costs  
          if an unanticipated and substantial number of offerings are  
          conducted under this section.



           COMMENTS  

          1)  Purpose.   According to the author, this bill would add an  
            equity crowdfunding provision to the California Corporate  
            Securities Law, and would allow companies to directly contact  
            investors, while also allowing them to continue to use  
            intermediary parties to access capital.  The author states AB  
            2096 seeks to allow start-up and emerging small businesses to  
            find investors who can provide capital to help them grow and  
            create jobs.

            While other sources of seed capital may be available,  
            supporters assert that crowdfunded equity capital will help  
            startup companies that would not otherwise attract investment  
            from venture capital funds or angel investors.

            This bill creates an alternative set of rules and regulations  
            with respect to crowdfunding securities offerings in  
            California that issuers could use to qualify by notification  
            (the California equivalent of registration under the  
            Securities Act) instead of relying on the rules and  
            regulations on crowdfunding currently being promulgated by the  
            US Securities and Exchange Commission (SEC) pursuant to the  
            JOBS Act.

          2)  Crowdfunding.   Crowdfunding is an alternative means of raising  
            seed funding for startup companies, projects, or ideas that do  
            not yet have sufficient assets or cash flows to attract more  








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            traditional funding, such as bank financing.  It is an  
            alternative to the venture capital or angel investor funding  
            common in the high-tech and internet startup industries.

            Crowdfunding investors typically provide small individual  
            contributions or investments in order to finance a new project  
            or company.  One of the most common ways is to pre-order the  
            product or service that the startup company will eventually  
            provide.  Certain charitable organizations have also had  
            success by "crowdfunding" contributions from supporters for  
            particular projects.  Crowdfunding has been popularized by  
            websites such as Kickstarter, Wefunder, Crowdfunder and  
            RockthePost.

            Another possible means of crowdfunding would be the sale of  
            equity securities, though the cost of compliance with existing  
            federal and state securities laws, which were enacted to  
            regulate much larger offerings, has previously been cost  
            prohibitive.  AB 2096 and forthcoming regulations promulgated  
            by the SEC will expand crowdfunding to include the issuance of  
            securities.

          3)  Overlap with federal securities laws and the JOBS Act.   In  
            April 2012, President Obama signed the Jumpstart Our Business  
            Startups Act (JOBS Act), which was designed to make it easier  
            for startups and small businesses to raise capital, and  
            included a provision requiring the SEC to develop new rules  
            permitting capital raising by crowdfunding.

            In October of 2013, the SEC issued the proposed crowdfunding  
            rules.  The rules are extensive and will result in an entirely  
            new regulatory process for crowdfunded securities offerings.   
            In creating this set of rules, the SEC attempted to respect  
            the flexible and democratic nature of crowdfunding while  
            adhering to its core mandate of protecting investors from  
            fraud and abuse. 



            Key features of the SEC's proposed rules include:

             a)   A maximum aggregate offering amount of million in any  
               12-month period.

             b)   Disclosure of financial statements for companies raising  








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               less than $500,000 and audited financial statements for  
               those raising more than $500,000, and filing with the SEC.

             c)   Limitations on the aggregate investments for individuals  
               over a 12-month period.

               i)     Investors with an annual income or net worth of less  
                 than $100,000: a maximum of $2,000 or 5% of their annual  
                 income or net worth, whichever is greater.

               ii)    Investors with an annual income or net worth equal  
                 to or greater than $100,000: a maximum of $100,000 or 10%  
                 of their annual income or net worth, whichever is  
                 greater.

             d)   Private crowdfunding offerings will be conducted  
               exclusively online through broker or funding platforms  
               developed in partnership with the Financial Industry  
               Regulatory Authority (FINRA) and registered with the SEC.

          4)  Staff comments.   The author and committee may wish to consider  
            whether state regulation of crowdfunded securities offerings  
            is premature given the current rulemaking in progress by the  
            SEC.  In particular, the author and committee may wish to  
            consider the following:

             a)   This bill overlaps in many aspects yet differs in  
               certain areas relative to investor and investment  
               thresholds, disclosure requirements, and manner of offering  
               from the rules currently proposed by the SEC that could, in  
               many cases, make the regime proposed in AB 2096 less  
               attractive to issuers than the SEC rules.  AB 2096 will  
               also be available only to offerings conducted exclusively  
               in California.  As a result, issuers may be incentivized to  
               rely upon the SEC rules to access a deeper pool of capital  
               and avoid the added restrictions and disclosure  
               requirements of AB 2096, potentially undermining, at least  
               in part, the policy goals of the bill.

             b)   This bill is sufficiently similar to the proposed SEC  
               rules that certain investors may be confused as to which  
               offering standard issuers are relying upon and may not be  
               aware that there are different investor standards and  
               different disclosure requirements between the two regimes.   
               This may be particularly true if online crowdfunded  








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               offerings become common and take on an otherwise common  
               style and format in order to compete for investor interest.  
                As a result, California investors could inadvertently  
               violate investment limits or abstain from investing in  
               offerings for which they were otherwise eligible, not  
               realizing they had invested in multiple crowdfunded  
               offerings conducted under different rules.





           Analysis Prepared by  :    Joel Tashjian / APPR. / (916) 319-2081