BILL ANALYSIS                                                                                                                                                                                                    �



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        ASSEMBLY THIRD READING
        AB 2096 (Muratsuchi)
        As Amended  April 24, 2014
        Majority vote 

         BANKING & FINANCE   12-0        APPROPRIATIONS      17-0        
         
         ----------------------------------------------------------------- 
        |Ayes:|Dickinson, Allen,         |Ayes:|Gatto, Bigelow,           |
        |     |Achadjian, Bonta, Chau,   |     |Bocanegra, Bradford, Ian  |
        |     |Gatto, Harkey, Linder,    |     |Calderon, Campos,         |
        |     |Perea, Rodriguez, Weber,  |     |Donnelly, Eggman, Gomez,  |
        |     |Williams                  |     |Holden, Jones, Linder,    |
        |     |                          |     |Pan, Quirk,               |
        |     |                          |     |Ridley-Thomas, Wagner,    |
        |     |                          |     |Weber                     |
        |     |                          |     |                          |
         ----------------------------------------------------------------- 
         SUMMARY  :  Allows general solicitation and general advertising by  
        means of qualification of notification for any offer or sale of a  
        security.  Specifically,  this bill  :  

        1)Provides that the aggregate amount of securities sold to all  
          investors by the issuer within a 12-month period cannot exceed $1  
          million. 

        2)Provides that the aggregate amount of securities sold to any  
          investor by the issuer including any amount sold during the  
          12-month period preceding the date of the transaction cannot  
          exceed $5,000.

           a)   Allows the commissioner of the Department of Business  
             Oversight (DBO) to increase that amount by rule or order; and, 

           b)   Provides that the limit does not apply if the investor is an  
             accredited investor as defined under federal law.  

        3)Requires the offering to meet the requirements of the federal  
          exemption for limited offerings and sales of securities not  
          exceeding $1 million.

        4)Requires the issuer to file with the administrator, provide to  
          investors and make available to potential investors the following:









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           a)   A Small Company Offering Registration disclosure document on  
             Form U-7, as adopted by the North American Securities  
             Administrators Association (NASAA), prior to the commencement  
             of the offering of securities. 

           b)   Income tax returns filed by the issuer for the most recently  
             completed year, if any; and,
           financial statements of the issuer certified by the principal  
             executive officer of the issuer to be true and complete on all  
             material respects, for offerings that, together with all other  
             offerings of the issuer within the preceding 12-month period,  
             have, in the aggregate offering amounts of $100,000 or less.

           c)   All financial statements reviewed by a public account who is  
             independent of the issuer, using professional standards and  
             procedures for the review or standards and procedures  
             established by the commissioner of the DBO by rule, for  
             offerings, that together with all other offering of the issuer  
             within the preceding 12-month period, have, in the aggregate,  
             offering amounts of more than $100,000, but no more than  
             $500,000.

           d)   Audited financial statements, for offerings that together  
             within the preceding 12-month period have in aggregate,  
             offering amounts of more than $500,000.

        5)Requires the issuer to set aside in a separate bank account all  
          funds raised as part of the offering to be held until the time  
          that minimum offering amount is reached.  

        6)Provides that if the minimum offering amount is not reached within  
          one year of the effective date of the offering, the issuer shall  
          return all funds to investors.  

        7)Provides an issuer, a predecessor of the issuer, an affiliated  
          issuer, a director, executive officer, or other officer  
          participating in the offering, among others specified in the  
          measure would not be disqualified as a "bad actor" under federal  
          regulations.

        8)Requires a court to award attorney's fees and costs to a  
          prevailing purchaser and would authorize the court to award treble  
          and punitive damages.    









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         EXISTING FEDERAL LAW  :  

         1)Establishes the Securities Act of 1933 and the Securities and  
          Exchange Act of 1934 administered by the Securities and Exchange  
          Commission (SEC).  
         
         2)Establishes the National Association of Security Dealers that  
          helps define the national behavior standards for member and  
          minimum standards for listed securities which is regulated by the  
          SEC.  
         
         3)Provides a "bad actor" disqualification that states no exemption  
          shall be available for a sale of securities if the issuer; any  
          predecessor of the issuer; any affiliated issuer; any director,  
          executive officer, other officer participating in the offering,  
          general partner or managing member of the issuer; any beneficial  
          owner of 20% or more of the issuer's outstanding voting equity  
          securities, calculated on the basis of voting power; any promoter  
          connected with the issuer in any capacity at the time of such  
          sale; any investment manager of an issuer that is a pooled  
          investment fund; any person that has been or will be paid  
          (directly or indirectly) remuneration for solicitation of  
          purchasers in connection with such sale of securities; any general  
          partner or managing member of any such investment manager or  
          solicitor; or any director, executive officer or other officer  
          participating in the offering of any such investment manager or  
          solicitor or general partner or managing member of such investment  
          manager or solicitor:
         
            a)   Has been convicted, within 10 years before such sale (or  
             five years, in the case of issuers, their predecessors and  
             affiliated issuers), of any felony or misdemeanor, as  
             specified;  

            b)   Is subject to any order, judgment or decree of any court of  
             competent jurisdiction, entered within five years before such  
             sale that, at the time of such sale, restrains or enjoins such  
             person from engaging or continuing to engage in any conduct or  
             practice, as specified; or,  

            c)   Is subject to a final order of a state securities commission  
             (or an agency or officer of a state performing like functions);  
             a state authority that supervises or examines banks, savings  
             associations, or credit unions; a state insurance commission  








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             (or an agency or officer of a state performing like functions);  
             an appropriate federal banking agency; the United States (U.S.)  
             Commodity Futures Trading Commission; or the National Credit  
             Union Administration that, as specified.  [Title 17 of the Code  
             of Federal Regulations (CFR) Section 230.506(d)]
            
         4)Provides an exemption for limited offerings and sales of  
          securities not exceeding $1 million.  [Title 17 of the CFR Section  
          230.504]

        5)Defines an "accredited investor" as any person who comes within  
          any of the following categories, or who the issuer reasonably  
          believes comes within any of the following categories, at the time  
          of the sale of the securities to that person:
         
            a)   Any bank or any savings and loan association or other  
             institution whether acting in its individual or fiduciary  
             capacity; any broker or dealer registered pursuant to section  
             15 of the Securities Exchange Act of 1934; any insurance  
             company, any investment company registered under the Investment  
             Company Act of 1940 or a business development company, any  
             Small Business Investment Company licensed by the U.S. Small  
             Business Administration, any plan established and maintained by  
             a state, its political subdivisions, or any agency or  
             instrumentality of a state or its political subdivisions, for  
             the benefit of its employees, if such plan has total assets in  
             excess of $5 million; any employee benefit plan within the  
             meaning of the Employee Retirement Income Security Act of 1974  
             if the investment decision is made by a plan fiduciary, as  
             defined in section 3(21) of such act, which is either a bank,  
             savings and loan association, insurance company, or registered  
             investment adviser, or if the employee benefit plan has total  
             assets in excess of $5 million or, if a self-directed plan,  
             with investment decisions made solely by persons that are  
             accredited investors;
            
            b)   Any private business development company;  

            c)   Any organization described in Internal Revenue Code Section  
             501(c)(3), corporation, Massachusetts or similar business  
             trust, or partnership, not formed for the specific purpose of  
             acquiring the securities offered, with total assets in excess  
             of $5 million;
            








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            d)   Any director, executive officer, or general partner of the  
             issuer of the securities being offered or sold, or any  
             director, executive officer, or general partner of a general  
             partner of that;  

            e)   Any natural person whose individual net worth, or joint net  
             worth with that person's spouse, at the time of his purchase  
             exceeds $1 million;
            
            f)   Any natural person who had an individual income in excess of  
             $200,000 in each of the two most recent years or joint income  
             with that person's spouse in excess of $300,000 in each of  
             those years and has a reasonable expectation of reaching the  
             same income level in the current year;
            
            g)   Any trust, with total assets in excess of $5 million, not  
             formed for the specific purpose of acquiring the securities  
             offered, whose purchase is directed by a sophisticated person;  
             and,
            
            h)   Any entity in which all of the equity owners are accredited  
             investors. [Title 17 of the CFR Section 230.501] [Rule 501,  
             Regulation D]  


        EXISTING STATE LAW  :

        1)Provides under the Corporate Securities Law of 1968 exemptions  
          from qualification for certain securities transactions.  
          [Corporations Code commencing with Section 25000]

        2)Provides that the Commissioner of DBO shall approve all securities  
          offered or sold in California. [Corporation Code Section 25100]

        3)Prohibits any person from offering or selling in this state any  
          security in an issuer transaction whether or not by or through  
          underwriters, unless such sale has been qualified under  
          Corporations Code Sections 25111, 25112 or 25113 or unless such  
          security or transaction is exempted or not subject to  
          qualification.  The offer or sale of such a security in a manner  
          that varies or differs from, exceeds the scope of, or fails to  
          conform with either a material term or material condition of  
          qualification of the offering as set forth in the permit or  
          qualification order, or a material representation as to the manner  








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          of offering which is set forth in the application for  
          qualification, shall be an unqualified offer or sale.   
          [Corporations Code Section 25110]

        4)Provides any security issued by a person which is the issuer of  
          any security registered under Section 12 of the Securities  
          Exchange Act of 1934 or issued, by an investment company  
          registered under the Investment Company Act of 1940, and which is  
          not eligible for qualification under Corporations Code Section  
          25111, may be qualified by notification under this section.  An  
          application for qualification under this section shall contain  
          such information and be accompanied by such documents as shall be  
          required by rule of the commissioner, in addition to the  
          information specified in Section 25160 and the consent to service  
          of process required by Section 25165. For this purpose, the  
          commissioner may classify issuers and types of securities.  
          [Corporations Code Section 25112]

        5)Requires all purchasers to have either a preexisting personal or  
          business relationship with the officer or any of its partners,  
          officers, directors or controlling persons, or managers (as  
          appointed or elected by the members) if the officer is a limited  
          liability company, or by reason of their business or financial  
          experience or the business or financial experience of their  
          professional advisers who are unaffiliated with and who are not  
          compensated by the issuer or any affiliate or selling agent of the  
          issuer, directly or indirectly, could be reasonably assumed to  
          have the capacity to protect their own interests in connection  
          with the transaction.
        [Corporations Code Section 25102(f)]

        6)Defines "issuer" as any person who issues or proposes to issue any  
          security, except that:

           a)   With respect to certificates of deposit, voting trust  
             certificates or collateral-trust certificates, or with respect  
             to certificates of interest or shares in an unincorporated  
             investment trust not having a board of directors or persons  
             performing similar functions or of the fixed, restricted  
             management or unit type, "issuer" means the person or persons  
             performing the acts and assuming the duties of depositor or  
             manager pursuant to the provisions of the  trust or other  
             agreement or instrument under which the security is issued.   
             However, with respect to equipment-trust certificates or like  








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             securities, "issuer" means the person by whom the equipment or  
             property is or is to be used;

           b)   With respect to certificates of interest or participation in  
             oil, gas or mining titles or leases or in payments out of  
             production under those titles or leases, "issuer" means the  
             person or persons in active control of the exploration or  
             development of the property who sell those interests or  
             participations or payments or any person or persons who  
             subdivide and sell those interests or participations or  
             payments.  The determination of the person or persons in active  
             control of the exploration or development of the property shall  
             be made on the basis of the actual relationship of the parties  
             and not on the basis of the legal designation of a person's  
             interest;

           c)   With respect to a fractional or pooled interest in a  
             viatical or life settlement contract, "issuer" means the person  
             who creates, for the purposes of sale, the fractional or pooled  
             interest. In the case of a viatical or life settlement contract  
             that is not fractionalized or pooled, "issuer" means the person  
             effecting the transactions with the investors in those  
             contracts; or,

           d)   In the case of an unincorporated association which provides  
             by its articles for limited liability of any or all of its  
             members, or in the case of a trust, committee, or other legal  
             entity, the trustees or members thereof shall not be  
             individually liable as issuers of any security issued by the  
             association, trust, committee, or other legal entity.   
             [Corporations Code Section 25010]

         FISCAL EFFECT  :  According to the Assembly Appropriations Committee,  
        minor and absorbable costs to DBO to review offering notifications,  
        with a possible moderate increase in staff costs if an unanticipated  
        and substantial number of offerings are conducted under this  
        section.

         COMMENTS  :  Based on the April 9, 2014 amendments to AB 2096, this  
        bill is closely modeled after the recent enacted equity crowdfunding  
        exemption established in Maine without the Governor's signature.   
        This bill will allow small businesses to raise up to $1 million in  
        capital by selling small amounts of equity to individual investors.   
        Small businesses will need to register with DBO, as well as, set a  








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        fundraising goal and deadline.  This bill will allow individual  
        investors to purchase up to $5,000 in equity from a single business.  
         This bill provides three significant differences from Maine which  
        include: 

        1)Instead of laying out a unique offering document, the measure uses  
          an existing document established by the NASAA, Form U-7; 

        2)The measure includes a "bad actor" provision as provided under  
          Title 17 of the CFR Section 230.506(d); and, 

        3)The measure provides attorney's fees and costs to a prevailing  
          purchaser, as well as, treble and punitive damages.  
         
         While the goal of this measure is admirable, providing increased  
        access to capital for small businesses, the risks associated with  
        the measure could be at the expense of those most vulnerable,  
        unsophisticated non-accredited investors.  This bill does have a cap  
        of $5,000 which weakens the ability for an issuer to take an  
        investors lifesavings but small business investments have even  
        greater risk than normal.  About 50% of all small businesses fail  
        within the first five years according to a crowdfunding warning  
        document issued by the NASAA.  This document can be found at:  
        http://www.nasaa.org/wp-content/uploads/2012/05/NASAA_Advisory_Crowdf 
        unding.pdf.
          

        Under existing state law, all securities offered or sold must either  
        be qualified with the commissioner of DBO or exempted from  
        registration by the commissioner.  This bill would add an additional  
        way of qualification of notification rather than a pure exemption  
        under the Corporate Securities Act of 1968.  
        Background:  On April 5, 2012, President Barack Obama signed  
        landmark legislation, H.R. 3606, the Jumpstart Our Business Startups  
        Act (the "JOBS Act").  The JOBS Act makes it easier for startups and  
        small businesses to raise funds.  This legislation passed Congress  
        through a 73-26 U.S. Senate vote and a 380-41 House of  
        Representatives vote.  As far as, this bill is concerned, Title III  
        of the JOBS Act requires the SEC to develop new rules permitting  
        capital raising by "crowdfunding."  SEC is still in the rule-making  
        process and is due to publish final regulations before non-SEC  
        accredited investors can start financing small businesses.  

        In October 2013, the SEC issued the proposed crowdfunding rules in a  








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        585 page document.  The JOBS Act creates an exemption from the  
        registration requirements of the Securities Act of 1933 that  
        provides for a form of securities crowdfunding.  The SEC has not  
        taken lightly the role of establishing a brand new type of financial  
        intermediary and a whole new regulatory process which is why it is  
        estimated the final rules will not be released until Summer 2014 or  
        as late as Winter 2014.  The SEC has struggled to create a set of  
        rules that respected the flexible and democratic nature of  
        crowdfunding (which makes it so appealing to very small and early  
        stage start-up companies) while also implementing sufficient  
        regulation to satisfy consumer and investor protection critics who  
        fear that investment crowdfunding is far too open to abuse and  
        fraud.  

        Key features of the SEC's proposed rules:

        1)A company will only be able to raise a maximum aggregate amount of  
          $1 million through crowdfunding offerings per 12-month period.

        2)Companies raising less than $500,000 through crowdfunding within  
          any 12-month period will need to share financial statements and  
          income-tax returns with their investors and those raising more  
          than $500,000 will be obligated to provide audited financial  
          statements to investors.

        3)Investors with an annual income or net worth of less than $100,000  
          will be permitted to invest a maximum of $2,000 or 5% of their  
          annual income or net worth (whichever is greater) per 12-month  
          period.

        4)Investors with an annual income or net worth equal to or greater  
          than $100,000 will be permitted to invest up to 10% of their  
          annual income or net worth (whichever is greater) per 12-month  
          period up to a total maximum of $100,000 in securities.

        5)Companies conducting a crowdfunding offering will need to file  
          certain information with the SEC, the relevant intermediary  
          facilitating the crowdfunding offering and potential investors.

        6)Private crowdfunding offerings will be conducted exclusively  
          online through a registered broker or funding platform (portal).   
          Funding platforms will be required to register with the SEC.   
          Non-U.S. crowdfunding platforms will be able to register with the  
          SEC, subject to an on-site examination.








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        7)Registration rules for crowdfunding platforms, which were  
          developed in partnership with the Financial Industry Regulatory  
          Authority (FINRA).  FINRA released its set of proposed rules, the  
          Funding Portal Rules.

        Crowdfunding:  Crowdfunding is a collective cooperation of people  
        who network and pool their money and resources together, usually via  
        the Internet, to support efforts initiated by other organizations.   
        Crowdfunding literally attracts a "crowd" of people, each of whom  
        takes a small stake in a business idea by contributing towards an  
        online funding target.  Crowdfunding has become a popular and  
        alternative method of raising finance for a business, real estate  
        investments, projects or ideas and has become popularized online by  
        sites such as Kickstarter, Wefunder, Crowdfunder and RockthePost.

        Crowdfunding is a means to raise money by attracting relatively  
        small individual contributions from a large number of people. In  
        recent years, crowdfunding Web sites have proliferated to raise  
        funds for charities, artistic endeavors and businesses. These sites  
        did not offer securities, such as an ownership interest or share of  
        profits in a business; rather, money was contributed in the form of  
        donations, or in return for the product being made.  Through this  
        bill and when the final rules are issued by the SEC, crowdfunding  
        will expand to securities.  
         
         NASAA:  This bill requires an issuer to file with the administrator  
        (commissioner of DBO) a small company offering registration  
        disclosure document on Form U-7.  The form is found at the NASAA Web  
        site:   
        http://www.nasaa.org/industry-resources/corporation-finance/scor-over 
        view/scor-forms/.  The form goes into detail, among other things,  
        the type of investment, potential risks to the investor, the  
        offering amount, and the deadline to reach the offering. 
                                             
         Other states:  A number of other states have enacted crowdfunding in  
        a variety of forms.  These states include:  Georgia, Kansas,  
        Michigan, Idaho, Washington, Wisconsin and Maine.  

        Questions and concerns:  

         1)Should California enact intrastate crowdfunding or should the  
          Legislature wait until after the SEC finalizes the federal  
          crowdfunding rules?  The SEC proposed rules have been touted as  








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          being too stringent which may hinder those who actually use it.   
          Some would say this is intentional to deter fraud and scams under  
          this new framework.  Ultimately, the question is whether or not  
          California needs to establish its own crowdfunding framework which  
          may be more lax and/or conflict and if so, is that good?  

        2)The economy is recovering, the unemployment rate is down, the  
          federal government acted, is there still a need to act on a  
          statewide level to produce more ways to raise capitol?  In  
          addition, the U.S. Treasury just gave the California State  
          Treasurer $55,218,250 in federal funds from the JOBS Act to  
          provide access to capital to small businesses through the  
          California Pollution Control Financing Authority and the  
          California Infrastructure and Economic Development Bank.  This is  
          the second of three disbursements.  Are small businesses  
          capitalizing on these funds?

        3)As noted above in "other states," the states that have adopted a  
          crowdfunding framework are states that are desperately trying to  
          attract and lure in new businesses.  California is known as the  
          start-up epicenter.  According to a recent study by Radius, a San  
          Francisco technology company that collects small business data in  
          the U.S. of the top 12 places to establish a start-up in 2014,  
          California had three cities which included:  San Diego as number  
          one, San Francisco as number six and San Jose as number 12.  Are  
          small businesses really struggling to establish themselves in  
          California?  The small businesses that would need to use  
          crowdfunding may be the types of businesses that have exhausted  
          all other options and if so, are these the type of businesses we  
          want established in California soliciting to potentially  
          vulnerable unsophisticated investors?

        Previous legislation:  AB 783 (Daly) of the current legislative  
        session, provides that an issuer can offer or sell securities using  
        any form of general solicitation or general advertising.  AB 783  
        died in the Assembly Banking and Finance Committee.

        AB 2081 (Allen) of 2012, provides that an issuer can offer or sell  
        securities using any form of general solicitation or general  
        advertising.  AB 2081 died on the Senate Floor. 

        SB 875 (Price) of 2010, would have exempted from qualification  
        offerings or sales of securities using a general solicitation or  
        general advertising, provided the transaction meets specified  








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        requirements, including a requirement that the sales are made  to  
        accredited investors.  SB 875 died in the Senate Banking and  
        Financial Institutions Committee. 

        AB 1644 (Campbell) of 2001, would have exempted from qualification  
        offerings or sales of securities using a general solicitation or  
        general advertising, provided the transaction meets specified  
        requirements, including a requirement that the sales are made to  
        accredited investors.  AB 1644 failed passage in the Assembly  
        Banking and Finance Committee. 
         

        Analysis Prepared by :    Kathleen O'Malley / B. & F. / (916)  
        319-3081 


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