BILL ANALYSIS                                                                                                                                                                                                    �



                                                                            



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                                    THIRD READING


          Bill No:  AB 2441
          Author:   Mullin (D)
          Amended:  6/11/14 in Senate
          Vote:     21

           
           SENATE TRANSPORTATION & HOUSING COMMITTEE  :  11-0, 6/17/14
          AYES:  DeSaulnier, Gaines, Beall, Cannella, Galgiani, Hueso,  
            Lara, Liu, Pavley, Roth, Wyland

           SENATE APPROPRIATIONS COMMITTEE  :  Senate Rule 28.8

           ASSEMBLY FLOOR  :  70-4, 5/5/14 - See last page for vote


           SUBJECT  :    Outdoor advertising

           SOURCE  :     Author


           DIGEST  :    This bill clarifies that advertising displays visible  
          from any highway cannot appear to be an official public agency  
          changeable message sign.

           ANALYSIS  :    Existing law restricts advertising displays along  
          public roads in a variety of ways, including where displays can  
          be placed and what material they may present.  For example,  
          advertising displays cannot be placed in highway rights-of-way  
          or within any stream or drainage channel.  In addition, no  
          advertising displays visible from any highway can simulate or  
          imitate any directional, warning, danger, or information sign  
          permitted by existing law.
           
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                                                                   AB 2441
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           This bill clarifies that advertising displays visible from any  
          highway cannot appear to be an official public agency changeable  
          message sign.
           

          Comments
           
          Recent studies suggest that real-time traffic information on  
          changeable message signs has gained popularity in congested  
          urban areas.  Further, displaying accurate travel times helps  
          commuters assess traffic, alleviates driver stress, and allows  
          drivers to make better route decisions.  According to the  
          author, this bill ensures the continued effectiveness of  
          changeable message signs by prohibiting advertising displays  
          that appear to be official changeable message signs, but that  
          are simply advertisements.

          Existing law restricts billboards from simulating or imitating  
          directional or information signs.  This bill clarifies that  
          billboards cannot appear to be a changeable message sign, which  
          is an informational sign operated by the state or local  
          government.  While it may be helpful to clarify that changeable  
          message signs are specifically not permitted, it is unclear  
          whether this clarification is necessary.  

          For example, the author has provided a photo of a billboard in  
          the San Francisco area that appeared to be a changeable message  
          sign, but was in fact an advertisement.  The owner has since  
          removed the sign, upon Caltrans' formal request, based on the  
          fact that it violates existing law.  Had the owner not removed  
          the advertisement, Caltrans would have begun issuing fines as  
          per the state's regular monitoring and enforcement process.

           FISCAL EFFECT  :    Appropriation:  No   Fiscal Com.:  Yes    
          Local:  Yes

           ASSEMBLY FLOOR  :  70-4, 5/5/14
          AYES:  Achadjian, Alejo, Allen, Ammiano, Atkins, Bigelow, Bloom,  
            Bocanegra, Bonilla, Bonta, Bradford, Brown, Buchanan, Ian  
            Calderon, Campos, Chau, Ch�vez, Chesbro, Conway, Cooley,  
            Dababneh, Dahle, Daly, Dickinson, Fong, Frazier, Beth Gaines,  
            Garcia, Gatto, Gomez, Gonzalez, Gordon, Gorell, Gray, Hagman,  
            Hall, Harkey, Roger Hern�ndez, Holden, Jones, Jones-Sawyer,  
            Levine, Linder, Lowenthal, Maienschein, Medina, Mullin,  

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                                                                    AB 2441
                                                                     Page  
          3

            Muratsuchi, Nazarian, Nestande, Pan, Perea, V. Manuel P�rez,  
            Quirk, Quirk-Silva, Rendon, Ridley-Thomas, Rodriguez, Salas,  
            Skinner, Stone, Ting, Wagner, Waldron, 






            Weber, Wieckowski, Wilk, Williams, Yamada, John A. P�rez
          NOES:  Donnelly, Grove, Olsen, Patterson
          NO VOTE RECORDED:  Eggman, Fox, Logue, Mansoor, Melendez,  
            Vacancy

          JA:nl  7/1/14   Senate Floor Analyses 

                         SUPPORT/OPPOSITION:  NONE RECEIVED

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