BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 2624
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          ASSEMBLY THIRD READING
          AB 2624 (Medina)
          As Amended  April 21, 2014
          Majority vote 

           BUSINESS & PROFESSIONS  12-2    APPROPRIATIONS      16-0        
           
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          |Ayes:|Bonilla, Bocanegra,       |Ayes:|Gatto, Bigelow,           |
          |     |Campos, Dickinson,        |     |Bocanegra, Bradford, Ian  |
          |     |Eggman, Gordon, Hagman,   |     |Calderon, Campos, Eggman, |
          |     |Holden, Maienschein,      |     |Gomez, Holden, Jones,     |
          |     |Mullin, Skinner, Ting     |     |Linder, Pan, Quirk,       |
          |     |                          |     |Ridley-Thomas, Wagner,    |
          |     |                          |     |Weber                     |
          |-----+--------------------------+-----+--------------------------|
          |Nays:|Jones, Wilk               |     |                          |
          |     |                          |     |                          |
           ----------------------------------------------------------------- 
           SUMMARY  :  Prohibits the sale or offer for sale in California and  
          product claiming to be "Made in North America," "North American  
          Made," or similar words, unless all or virtually all of the  
          product was made in the United States (U.S.), Canada, or Mexico,  
          the violation of which will constitute an unfair business  
          practice.  Specifically,  this bill  :  

          1)Declares it unlawful for any person, firm, corporation, or  
            association to sell or offer for sale in California any  
            product claiming to be "Made in North America," "North  
            American Made," or similar words unless "all or virtually all"  
            of the product has been made in the U.S., Canada, or Mexico. 

          2)Deems the sale or offer for sale of a product unlawfully  
            claiming to be "Made in North America" or "North American  
            Made" to be an unfair method of competition, and an unfair or  
            deceptive act or practice.

          3)States that no reimbursement is required by this bill pursuant  
            to the California Constitution because the only costs that may  
            be incurred by a local agency or school district will be  
            incurred because this act creates a new crime or infraction,  
            eliminates a crime or infraction, or changes the penalty for a  
            crime or infraction, or changes the definition of a crime, as  
            specified.








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           FISCAL EFFECT  :  According to the Assembly Appropriations  
          Committee, negligible fiscal impact.

           COMMENTS  :   

          1)Purpose of this bill.  This bill creates an "all or virtually  
            all" standard to use the terms "Made in North America," "North  
            American Made," or similar terms, based on the same federal  
            standard for "Made in U.S.A." products.  The aim is to provide  
            certainty in content standards to manufacturers in order to  
            facilitate the use of commercially valuable "Made in North  
            America" labels and promote regional manufacturing.  This bill  
            is author-sponsored.  

          2)North America Free Trade Agreement.  The North American Free  
            Trade Agreement (NAFTA) is a trade pact signed by the U.S.,  
            Canada, and Mexico in 1992.  NAFTA called for the elimination  
            of all trade barriers over a 15-year period, granting U.S. and  
            Canadian companies access to certain Mexican markets, and  
            incorporating agreements on labor and the environment.

            According to the Office of the United States Trade  
            Representative, trade between the U.S. and its NAFTA partners  
            has soared since the agreement entered into force.  This bill  
            would provide for an origination label that covers materials  
            and parts from all three countries.

          3)The Federal Trade Commission's (FTC's) "all or virtually all"  
            standard.  The FTC is charged with preventing deception and  
            unfairness in the marketplace. The FTC Act gives the FTC the  
            power to bring law enforcement actions against false or  
            misleading claims that a product is of U.S. origin.  The FTC's  
            standard requires that for any unqualified "Made in U.S.A."  
            claim, the product must be "all or virtually all" made in the  
            U.S.  According to the FTC, "all or virtually all" means that  
            "all significant parts and processing that go into the product  
            must be of U.S. origin.  That is, the product should contain  
            no - or negligible - foreign content."  The precise meaning of  
            "negligible" is not provided, meaning that it will be  
            understood and applied on a case by case basis.  Any  
            unqualified claim must have a reasonable basis in fact.   
           
          The "all or virtually all" standard requires that the product's  








                                                                  AB 2624
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            final assembly or processing must take place in the U.S.  The  
            FTC considers other factors as well, including how much of the  
            product's total manufacturing costs can be assigned to U.S.  
            parts and processing, and how far removed any foreign content  
            is from the finished product.  Costs should be calculated  
            based on the cost of goods sold or the inventory costs of the  
            finished goods.  Costs generally are limited to the total cost  
            of all manufacturing materials, direct manufacturing labor,  
            and manufacturing overhead.    

          FTC offers two illustrative examples of its standard:  First, a  
            propane barbeque grill's major components are made and  
            assembled in the U.S., but the knobs and tubing are made in  
            Mexico.  According to the FTC, a "Made in U.S.A." claim "is  
            not likely to be deceptive because the knobs and tubing make  
            up a negligible portion of the product's total manufacturing  
            costs and are insignificant parts of the final product."

          Second, a table lamp may be assembled in the U.S. from  
            American-made brass, with an American-made lampshade but an  
            imported base. The base accounts for a small percent of the  
            total cost of making the lamp.  Nevertheless, the FTC writes  
            that "[a]n unqualified 'Made in U.S.A.' claim is deceptive for  
            two reasons:  The base is not far enough removed in the  
            manufacturing process from the finished product to be of  
            little consequence and it is a significant part of the final  
            product." 
             
             This bill would require individuals to adhere to that federal  
            standard when advertising a product as "Made in North  
            America." 

           
          Analysis Prepared by  :    Sarah Huchel / B., P. & C.P. / (916)  
          319-3301 


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