BILL ANALYSIS                                                                                                                                                                                                    �



                                                                  AB 2667
                                                                  Page  1

          CONCURRENCE IN SENATE AMENDMENTS
          AB 2667 (Bloom)
          As Amended August 13, 2014
          Majority vote 
           
           ----------------------------------------------------------------- 
          |ASSEMBLY:  |75-0 |(May 23, 2014)  |SENATE: |36-0 |(August 18,    |
          |           |     |                |        |     |2014)          |
           ----------------------------------------------------------------- 
            
           Original Committee Reference:    JUD.  

           SUMMARY  :  Seeks to reflect recent federal regulatory actions and  
          make clear in California law pertaining to the state's "rent to  
          own" business sector that the secret use of geophysical (GPS)  
          location tracking and monitoring technologies on electronic  
          devices is generally prohibited, except with customer notice and  
          consent, and only in carefully bounded circumstances.   
          Specifically,  this bill  among other things:

          1)Prohibits the use of GPS location tracking technology by  
            lessors under rental-purchase agreements absent express notice  
            and consent, and then only for the purpose of providing remote  
            technical assistance and preventing fraud or loss.

          2)Requires that lessors in rental-purchase agreements give clear  
            and prominent notice when GPS location tracking or monitoring  
            technology is installed or activated.

           The Senate amendments  :  1) Clarify the notice and use  
          requirements contained in the Federal Trade Commission (FTC)  
          order addressing these types of rental products; 2) Permit  
          consumers to request technical assistance so long as personal  
          information protections are followed; and 3) Clarify that a  
          consumer shall be notified of tracking upon the activation of  
          GPS tracking by the lessor, except when such activation is  
          pursuant to the filing of a police report.
           
          EXISTING LAW  implements the Karnette Rental-Purchase Act, which  
          among other things, requires lessors in rental-purchase  
          agreements to provide price-tag disclosures, a sample  
          rental-purchase contract, and that any rental-purchase  
          advertisement states the total number of payments necessary to  
          acquire ownership.  
           








                                                                 AB 2667
                                                                  Page  2

          FISCAL EFFECT  :  According to the Senate Appropriations  
          Committee, pursuant to Senate Rule 28.8, negligible state costs.

           COMMENTS  :  As noted by the author, rental-purchase agreements,  
          typically referred to as "rent to own" agreements, are  
          increasingly pervasive in today's marketplace, especially  
          regarding rapidly improving electronic devices such as laptop  
          computers.  However, due to the lack of threshold consumer  
          protections in this area, it has become fertile ground for  
          abuse.  This bill seeks to set just a few basic (and many would  
          assume given) privacy floors by, among other things, requiring  
          that before a lessor of electronic devices can track the  
          whereabouts of their customers, they must provide the consumer  
          notice and the opportunity to consent.  Additionally, the bill  
          includes provisions allowing the use of tracking technology for  
          providing remote technical assistance to consumers and  
          preventing loss through fraud, recognizing the rent-to-own  
          industry's legitimate uses for monitoring technology in these  
          distinct areas.

          According to the author, this bill is needed to stem the abuse  
          of monitoring and GPS location tracking technology in electronic  
          devices leased under rental-purchase agreements.  Under current  
          law, lessors under rental-purchase agreements are not prohibited  
          from requesting security deposit fees to insure against fraud or  
          loss.  The author states that consumers have a reasonable  
          expectation that lessors will use security deposits to insure  
          against any losses that may occur in the course of the  
          rental-purchase transaction, and that they will not be secretly  
          spied upon as an unknown cost of participating in the  
          rent-to-own marketplace.

          The author notes that recent reports about, and federal actions  
          taken in, this growing industry have revealed serious concerns  
          about customer privacy invasions.  According to recent reports,  
          electronic devices such as lap top computers are increasingly  
          being leased under rental-purchase agreements, and lessors have  
          been installing invasive GPS location tracking and monitoring  
          technology on these devices.  The GPS technology, though useful  
          in obtaining devices in instances of fraud or loss, has often  
          reportedly been included without the consumer's knowledge, and  
          has not been shown to terminate after expiration of the lease  
          period.  The monitoring technology meanwhile has reportedly been  
          used to determine who is using the device, and in one instance  
          even been used by a lessor to secretly remotely activate a  








                                                                  AB 2667
                                                                  Page  3

          laptop webcam to photograph a customer in his bedroom.

          In 2012, the Federal Trade Commission (FTC) ordered seven rental  
          companies and a software manufacturer to cease using monitoring  
          technology on unsuspecting customers after discovering that  
          rent-to-own retailers were using technology to spy on and  
          photograph consumers.  In its complaint the FTC alleged that the  
          companies had violated provisions of the FTC Act concerning  
          Unfair and Deceptive Gathering and Disclosure of Consumers'  
          Personal Information by installing software-oftentimes with  
          innocuous names such as "PC Rental Agent" - to monitor  
          consumers' information and track their behavior.  The FTC's  
          complaint went so far as to state that the national rent-to-own  
          retailer, Aaron's, Inc., and DesignerWare, LLC, a software  
          manufacturer, had secretly captured images of customers in their  
          homes while they were "engaged in intimate activities."

          The FTC Chairman, Jon Leibowitz, stated in a press release, "An  
          agreement to rent a computer doesn't give a company license to  
          access consumers' private emails, bank account information, and  
          medical records, or, even worse, webcam photos of people in the  
          privacy of their own homes."  Many of these companies settled,  
          under the terms that they would be prohibited from using  
          monitoring technology that captures keystrokes or screen shots  
          and will not activate the webcam and microphone on a customer's  
          computer, except to provide technical support requested by  
          customers.  There was however no reported fine for Aaron's,  
          Inc., its franchisees ColorTyme, Premier Rental Purchase, and  
          DesignerWare, for this seemingly outrageous abuse of customer  
          privacy.

          As the author notes, the FTC complaint revealed that Aaron's had  
          collected "private, confidential and personal details about  
          consumers using rented computers" including passwords, medical  
          records, social security numbers, bank and credit card  
          statements and more.  And DesignerWare had not only been able to  
          remotely activate software, but also "log[ged] the consumer  
          user's keystrokes, capture[d] screenshots and [took] pictures  
          with the computer's webcam and [sent] the data to DesignerWare  
          servers."  Though DesignerWare itself apparently did not access  
          the information, by storing it and sharing it with rent-to-own  
          retailers, not only are consumers at risk of misuse by anyone in  
          possession, but are at risk of identity theft and other serious  
          harms.  









                                                                  AB 2667
                                                                  Page  4

          According to the author, without consumer notice and consent,  
          these harms may go unrecognized until it is far too late.  The  
          companies in possession may no longer exist (DesignerWare's  
          Internet Web site is no longer available) or the harm may be too  
          far removed to determine its source - or for customers to be  
          even aware of its existence.

          Prior to the FTC order, a civil class action was brought against  
          Aaron's, Inc. itself (Byrd v. Aaron's, 2011 U.S. Dist. LEXIS  
          73908 (W.D. Pa. June 16, 2011)).  In that case, Aaron's, Inc.  
          reportedly used the "detective mode" program to monitor and  
          store data on a computer rented to a married couple through its  
          store.  Mistakenly believing that the couple had defaulted on  
          their payments, an Aaron's, Inc. representative purportedly  
          visited the couple's home and showed the wife a photo of her  
          husband using the laptop just a few hours earlier, taken by the  
          webcam.  However, the Court found that it was "purely conjecture  
          that the other members of the putative class will be subjected  
          to remote access of personal information." 

          In response to such shocking facts, the author states:

               AB 2667 will put the FTC order, to prohibit the use of  
               monitoring technologies, into California statute -  
               ensuring that all Californians who enter into  
               contracts for a rent-to-own electronic device are  
               protected from the privacy violations that this  
               technology exposes them to.

          The author further notes that the FTC actions, though important,  
          have not yet provided an adequate remedy for consumers who have  
          secretly been exposed to serious breaches of their privacy by  
          employees of rent-to-own companies and third-party monitoring  
          vendors.  This measure seeks to address that substantial  
          consumer-protection gap.
           
           
           Analysis Prepared by  :    Drew Liebert / JUD. / (916) 319-2334


                                                               FN: 0004753 












                                                                  AB 2667
                                                                  Page  5