BILL ANALYSIS                                                                                                                                                                                                    �







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        |Hearing Date:April 21, 2014        |Bill No:SB                         |
        |                                   |928                                |
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                      SENATE COMMITTEE ON BUSINESS, PROFESSIONS 
                               AND ECONOMIC DEVELOPMENT
                              Senator Ted W. Lieu, Chair
                                           

                          Bill No:        SB 928Author:Correa
                    As Amended:April 10, 2014          Fiscal: Yes

        
        SUBJECT:  International trade and investment office: Mexico. 
        
        SUMMARY:  Requires GO-Biz to establish an international trade and  
        investment office in Mexico City, Mexico by January 1, 2016.

        Existing law:
        
        1)Establishes GO-Biz within the Governor's Office for the purpose of  
          serving as the lead state entity for economic strategy and marketing  
          of California on issues relating to business development, private  
          sector investment and economic growth.  GO-Biz also serves as the  
          administrative oversight for the California Business Investment  
          Service and the Office of the Small Business Advocate.  (Government  
          Code (GC) �� 12096 - 12098.5)

        2)Specifies that GO-Biz is the primary state agency authorized to  
          attract foreign investments, cooperate in international public  
          infrastructure projects, and support California businesses in  
          accessing markets, and requires the Director of GO-Biz to develop an  
          international trade and investment program (Program) attracting  
          employment-producing direct foreign investment to the state and  
          provides support for California businesses in accessing  
          international markets and increasing exports.  (GC � 13996.41) 

        3)Authorizes GO-Biz to establish international trade and investment  
          (ITI) offices outside of the U.S. according to certain requirements.  
           (GC � 13996.42)

        4)Requires GO-Biz to prepare an international trade and investment  
          strategy and provide a report to the Legislature on or before  





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          February 1, 2014, updated once every five years that includes:  (GC  
          � 13996.55)

           a)   Policy goals, objectives and recommendations necessary to  
             implement a comprehensive international trade and investment  
             program.

           b)   Measurable outcomes and timelines for the goals, objectives  
             and actions for the program.

           c)   Impediments to achieving goals and objectives.

           d)   Key stakeholder partnerships that will be used to implement  
             the strategy.

           e)   Options for funding.

           f)   An organizational structure for state administration of  
             international trade and investment policies, programs and  
             services.  

        1)Requires the Director of GO-Biz to prepare the following:  (GC �  
          13996.65)

           a)   A budget for the Program and a separately stated budget for  
             each ITI office, with specified information.

           b)   A strategy and business plan for the Program, with specified  
             information, that is developed with input from California  
             businesses that shall include, but not be limited to, measurable  
             goals, objectives, and outcomes and timelines necessary to  
             attract employment-producing direct foreign investment to the  
             state and increase California exports.  

           c)   A written review of the implementation of the prior year's  
             strategy and business plan for the Program that addresses the  
             performance of the program and each ITI Office.  

        1)Provides that the Controller shall not allocate any state funds to  
          GO-Biz for international trade and investment activities unless the  
          strategy for international trade and investment has been submitted  
          to the Legislature by May 1, 2014.  (GC � 13996.75)

        2)Establishes processes and accountability measures for GO-Biz to  
          accept private monies to fund, establish and operate international  
          trade offices.  (GC � 13997)  





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        This bill:

        1) Requires the Director of GO-Biz to establish an international trade  
           and investment office in Mexico City, Mexico (Mexico office) by  
           January 1, 2016.

        2) Requires the Mexico office to do all of the following:

           a)   Facilitate access to educational exchange programs between  
             California and Mexico.

           b)   Promote the export of California goods and services into  
             Mexico.

           c)   Encourage and facilitate capital investment from Mexico into  
             California.

        1) Designates GO-Biz to operate the Mexico office.

        2) Requires GO-Biz to include information regarding the Mexico office  
           in its reports.

        3) Specifies that GO-Biz need only perform duties related to the  
           Mexico office to the extent private funds are available for these  
           purposes. 

        
        FISCAL EFFECT:  Unknown.  This bill is keyed "fiscal" by Legislative  
        Counsel.

        

        COMMENTS:
        
        1. Purpose.  The Author is the Sponsor of this bill.  According to the  
           Author, existing law authorizes GO-Biz to open international trade  
           offices, however GO-Biz has not established an office in Mexico -  
           California's number one economic trading partner.  

        2. Governor's Office of Business and Economic Development (GO-Biz).   
           In February 2010, the Little Hoover Commission undertook a review  
           of the state's economic and workforce development programs.  In its  
           final report, Making up for Lost Ground:  Creating a Governor's  
           Office of Economic Development, it analyzed the status and  
           effectiveness of current programs since the 2003 demise of the  





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           Technology, Trade and Commerce Agency and recommended the creation  
           of a new governmental entity to fill the void left by the  
           dismantled agency.

           The report called for a single entity that would promote greater  
           economic development, foster job creation, serve as a policy  
           advisor and deliver specific services (i.e., permitting, tax,  
           regulatory, and other information) directly to the California  
           business community.  In April 2010, Governor Schwarzenegger issued  
           Executive Order S-05-10 as a means to operationalize the report  
           recommendations including the creation of the Governor's Office of  
           Economic Development (GOED).

           In October 2011, the Governor signed AB 29 (cited and described  
           below), which effectively codified GOED and changed its name to  
           GO-Biz, effective January 1, 2012.  Since its inception, the office  
           has served over 3,000 businesses, 95% of which are small.  The most  
           frequent types of assistance include help with permit streamlining,  
           starting a businesses, relocation and expansion of businesses, and  
           regulatory challenges.  

           Among other programs, GO-Biz administers the Innovation Hub (iHub)  
           program in partnership with the statewide network of Small Business  
           Development Centers.  There are currently 12 regional iHubs located  
           throughout the state.  The iHub program is designed to improve the  
           state's national and global competitiveness by stimulating  
           partnerships, economic development, and job creation around  
           specific research clusters.  Key assets and partners of the  
           initiative include technology incubators, research parks,  
           universities, federal laboratories, economic development  
           organizations, business groups, and venture capitalists.

           Another key initiative of GO-Biz is the "strike teams" which can be  
           mobilized to help attract and/or retain specific businesses.   
           Strike teams are especially well suited to engage with major  
           employers and have been successfully activated to assist Bayer  
           Healthcare, Jazz Semiconductor, and Baxter Pharmaceutical to locate  
           and/or expand in California.

        3. International Trade Efforts in California.  Between 1986 and 2004,  
           the Technology, Trade and Commerce Agency (TTCA) was the  
           responsible government entity for promoting economic development,  
           international trade, and foreign investment in California.  When  
           the agency was eliminated due to its poor administrative  
           performance, the authority for all state trade activity was also  
           eliminated and the few remaining programs came under the umbrella  





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           of the Business, Transportation and Housing Agency (BT&H).  The  
           former International Investment Division under TTCA had 91  
           employees and a budget of $43 million, allowing it to engage in  
           activities like formal marketing.  Beginning in the 2005-06  
           Session, several legislative measures were introduced to reinstate  
           the state's trade authority.  SB 1530 (Romero, 2006) addressed  
           these concerns by requiring BT&H to undertake a trade study to  
           determine what role the state should play in international trade  
           and foreign investment activities and required them to establish a  
           business advisory committee, and development of a trade strategy  
           consistent with the study and acts as the vehicle for implementing  
           the state's trade policy.  The first strategy was published in  
           February 2008 and the next update is required in February 2014.  
           
           Until the creation of GO-Biz there were only a very small number of  
           former International Investment Division staff working on trade  
           related issues and activities for the state.  GO-Biz now has  
           authority for undertaking international trade and foreign  
           investment activities, including establishing any international  
           trade and investment office (AB 2012, Perez, Statutes of 2012).   
           GO-Biz has partnered with the Bay Area Council to open a  
           California-China Trade and Investment office in Shanghai's downtown  
           Yangpu district.  In a March 2013 report to the Legislature on the  
           status of this effort, GO-Biz described the office's goals "to  
           drive increased employment, revenues at California enterprises, tax  
           revenues, and international competitiveness in California" which  
           will be accomplished through promoting investment in California;  
           facilitating two-way international business growth, with an  
           emphasis on expanding foreign sales by California employers,  
           including not only manufacturers, agricultural enterprises, and  
           commodity producers, but also service providers such as  
           universities, banks, consulting companies, and the like; supporting  
           continued growth of California's role as a gateway state for goods  
           movement and passenger travel; and identifying and addressing  
           barriers to international expansion by California employers.  
          
        4. Trade with Mexico.  According to information provided by United  
           States International Trade Commission (USITC), Mexico is the United  
           States' third-largest trading partner.  Since the implementation of  
           the North American Free Trade Agreement (NAFTA), Mexico and the  
           United States have significantly strengthened their economic ties.   
           Mexico ranks third as a source of U.S. imports ($285.4 billion in  
           2011) and second as an export market for U.S. goods and services  
           ($174.4 billion in 2011).   
            
           Beginning in 1999, Mexico became California's number one trade  





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           partner.  The Public Policy Institute released a study in 2004 that  
           highlighted how California and Mexico's trade is two-way within the  
           same commodity class, suggesting extensive production sharing.   
           Components made in California are assembled or further processed in  
           Mexico, and shipped back to California.  One estimate states that  
           Mexican exports include over 20% U.S. components.  Top commodities  
           for this type of trade include: machinery, vehicles, instruments,  
           and electronics and electronic equipment.  California's top five  
           exports to Mexico in 2012 were: Computer and Electronic Products  
           ($8.3 billion), Transportation Equipment ($2.4 billion), Machinery,  
           except Electrical ($2 billion), Petroleum and Coal Products ($1.8  
           billion), and Chemicals ($1.5 billion). 
         
         5. Related Legislation This Year.   AB 337  (Allen) adds a required  
           element to the state's international trade and investment strategy,  
           an evaluation of the ports of entry to the state and their capacity  
           for handling international trade, including industrial and  
           postconsumer secondary materials, originated in or destined for  
           other states.  The bill provides that this new required element be  
           included in the second update of the strategy, which should occur  
           no later than February 1, 2019.  (  Status  : The bill is currently  
           pending in this Committee.)  
          
             AB 690  (Campos) repeals and recasts statutory provisions relating  
           to California and Mexico relations including adding the Director of  
           the GO-Biz to the membership of the California-Mexico Border  
           Relations Council and designating him or her as Chair.  ( Status  :  
           The bill is currently pending in this committee.)

            AB 1088  (Muratsuchi) would require GO-Biz, no later than January 1,  
           2016, to establish an overseas trade office in Tokyo, Japan.   
           (  Status  : This bill was never heard in a policy committee.)

            SB 511  (Lieu) requires GO-Biz to convene a statewide business  
           partnership for port trade promotion.  (  Status  : This bill is  
           currently pending in the Assembly.)
         
         6. Prior Related Legislation.   SB 592  (Price) of 2013 included the  
           same language as SB 511, but also required GO-Biz to provide a port  
           trade promotion strategy to the Legislature on or before April 1,  
           2014.  (  Status  :  The bill was held in the Assembly Committee on  
           Appropriations.)  

            AB 1067  (Medina, Chapter 535, Statutes of 2013) established the  
           California Foreign Investment Program within the Governor's Office  
           of Business and Economic Development (GO-Biz) as the lead entity  





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           for overseeing the state's participation in the United States  
           (U.S.) Citizenship Immigration Services' EB-5 Investment Program  
           (EB-5 Program).
         
           AB 2012  (Perez, Chapter 294, Statutes of 2012) transferred the  
           authority for undertaking international trade and foreign  
           investment activities from BT&H to GO-Biz, including establishing  
           any international trade and investment office.  
          
            SB 460  (Price) of 2011 included similar language as contained in SB  
           511 and SB 592 above.    (  Status  :  The bill was held in the  
           Assembly Committee on Appropriations.)
           
           SCR 33  (Price, Resolution Chapter 60, Statutes of 2011) expressed  
           the sentiment of the Legislature that the EB-5 visa program is  
           beneficial to the state's economic development and provides  
           important opportunities for foreign direct investment to  
           California.  
          
           AB 1137  (V. Manuel P�rez) of 2011 would have facilitated local  
           economic development and job creation by assisting small businesses  
           to access new export markets for their goods and services,  
           codifying the EB-5 investment visa program, updating the law  
           relating to free trade zones, and authorizing the use of new  
           federal funds under the Small Business Jobs Act of 2010.  (  Status  :   
           The bill was held in Senate Committee on Appropriations in 2012.)    

           
           AB 1409  (Jobs, Economic Development and the Economy Committee) of  
           2011 would have required that the next update of the international  
           trade and investment strategy prepared by the Business,  
           Transportation and Housing Agency to include policy goals,  
           objectives and recommendations from the state Goods Movement Action  
           Plan.  (  Status  :  The bill was amended to deal with another subject  
           matter and held in the Senate Committee on Rules in 2012.)    
           
           AB 1558  (Assembly Committee on Jobs, 2009) aimed to recodify and  
           reorganize sections of the Government Code to create one  
           comprehensive code for the state's international trade activities  
           and programs.  The measure was amended to deal with reorganization  
           of the state's economic development programs.  (  Status  :  The bill  
           was held in the Senate Committee on Appropriations in 2010.)
           
           SB 1513  (Romero, Chapter 663, Statutes of 2006) provided new  
           authority for BT&H to undertake international trade and investment  
           activities, and as a condition of that new authority, directed the  





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           development of a comprehensive international trade and investment  
           policy for California.   

            SB 1657  (Scott, Chapter 863, Statutes of 2002) required the  
           Secretary of the Technology, Trade and Commerce Agency to establish  
           an international trade and investment office in Yerevan, in the  
           Republic of Armenia, to serve the region of Eastern Europe and  
           Western Asia.  This bill authorized the office to remain open for  
           three years to allow California to invest in a current emerging  
           market.  
        

        SUPPORT AND OPPOSITION:
        
         Support:  None on file as of April 15, 2014.

         Opposition:  None on file as of April 15, 2014.



        Consultants:  Mark Mendoza and Sarah Mason