BILL ANALYSIS                                                                                                                                                                                                    �






                              SENATE COMMITTEE ON HEALTH
                          Senator Ed Hernandez, O.D., Chair

          BILL NO:       SB 1000
          AUTHOR:        Monning
          AMENDED:       March 27, 2014
          HEARING DATE:  April 9, 2014
          CONSULTANT:    Diaz

           SUBJECT  :  Public health: sugar-sweetened beverages: safety  
          warnings.
           
          SUMMARY  :  Establishes the Sugar-Sweetened Beverages Safety  
          Warning Act, to be administered by the Department of Public  
          Health, and requires a safety warning on all sealed  
          sugar-sweetened beverage containers; multipacks of sealed  
          containers; packages of concentrates, as defined; vending  
          machines; and self-serve beverage dispensing machines. Requires  
          the safety warning to be affixed to beverage containers, as  
          specified, if the safety warning is not printed directly on the  
          container. Requires the label to be posted in a place that is  
          easily visible at the point-of-purchase of an establishment  
          where a beverage dispensing machine is not self-serve. Allows  
          the department and local enforcement agencies to inspect the  
          records, as specified, of a person, as defined, to determine the  
          quantity and type of sugar-sweetened beverages distributed,  
          purchased, or sold. 

          Existing law:
          1.Establishes the Department of Public Health (DPH) to protect  
            and improve the health of communities through education,  
            promotion of healthy lifestyles, and research for disease and  
            injury prevention.

          2.Establishes the Sherman Food, Drug, and Cosmetic Law (Sherman  
            Act), which is administered by DPH, to regulate the contents,  
            packaging, labeling, and advertising of food, drugs, and  
            cosmetics in California. 

          3.Allows DPH, upon the request of a health officer, to authorize  
            the local health department of a city, county, city and  
            county, or local health district to enforce the provisions of  
            the Sherman Act and its regulations that pertain to retail  
            food establishments, as defined, if DPH determines that the  
            local health department has sufficient personnel with adequate  
            training to do so, and requires that the enforcement be  
                                                         Continued---



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            limited to the area under the jurisdiction of the local health  
            department.
          
          This bill:
          1.Establishes the Sugar-Sweetened Beverages Safety Warning Act  
            (SSBSWA) whereby a person, as defined, is prohibited from  
            distributing, selling, or offering for sale in the state  
            sugar-sweetened beverages (SSBs) in a sealed beverage  
            container; in a multipack of sealed beverage containers; in  
            concentrate form, as defined; on the premises where a vending  
            machine or beverage dispensing machine, as defined, is located  
            and where SSBs are sold in unsealed beverage containers unless  
            the container bears a safety warning, as specified, or the   
            safety warning is posted on the premises, as specified, and  
            otherwise meets all the requirements of this bill. 
          2.Defines "sugar-sweetened beverage" as any sweetened  
            non-alcoholic beverage, carbonated or non-carbonated, sold for  
            human consumption that has added caloric sweeteners and  
            contains 75 calories or more per 12 fluid ounces. Specifies  
            that SSBs do not include any beverage containing 100 percent  
            natural fruit juice or natural vegetable juice with no added  
            caloric sweeteners; any liquid product commonly referred to as  
            a dietary aid; any product for consumption by infants and that  
            is commonly referred to as infant formula; or any beverage  
            whose principal ingredient by weight is natural liquid milk.
             
          3.Defines "non-alcoholic beverage" as any beverage that contains  
            less than one-half of one percent alcohol per volume. Defines  
            "caloric sweetener" as any substance containing calories,  
            suitable for human consumption, that humans perceive as sweet  
            and includes, without limitation, sucrose, fructose, glucose,  
            and other sugars and fruit juice concentrates. Defines  
            "caloric" as a substance that adds calories to the diet of a  
            person who consumes that substance.

          4.Requires the safety warning to read "STATE OF CALIFORIA SAFETY  
            WARNING: Drinking beverages with added sugar(s) contributes to  
            obesity, diabetes, and tooth decay" on the front of SSB sealed  
            beverage containers, separate and apart from all other  
            information, on a contrasting background, and entirely in bold  
            type. Requires the safety warning to be affixed to an SSB  
            beverage container in a manner that it cannot be removed  
            without thorough application of water or other solvents if the  
            warning is not printed directly on a sealed container.  
            Requires the warning to be placed on a vending machine and on  
            a self-serve beverage dispensing machine. Requires the safety  




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            warning to be posted at the point-of-purchase if a beverage  
            dispensing machine is not self-serve.

          5.Requires every person, as defined, that distributes, sells, or  
            offers for retail SSBs to maintain on its business premises,  
            for a period of two years following each distribution,  
            purchase, or sale, all records, including legible invoices and  
            purchase orders as may be necessary to determine the quantity  
            and type of SSBs distributed, purchased, or sold. Allows DPH  
            and a local enforcement agency to inspect, examine, and copy  
            those records at any time during normal business hours to  
            ensure compliance by distributors with the requirements of the  
            SSBSWA. Specifies that refusal to allow full inspection,  
            examination, or copying of records constitutes a violation,  
            which beginning July 1, 2015, is punishable by a civil penalty  
            of not less than $50 but no greater than $500. Specifies that  
            a person is not to be found in violation of the SSBSWA more  
            than once during any one inspection visit.

          6.Creates in the State Treasury the Sugar-Sweetened Beverages  
            Safety Warning Fund consisting of moneys collected for the  
            violation of the SSBSWA, which is to be appropriated by the  
            Legislature for allocation to local enforcement agencies for  
            the purpose of enforcing the SSBSWA.

          7.Requires DPH to adopt regulations to implement the SSBSWA.  
            Allows the department to adopt regulations to develop new  
            language for the safety warning, if necessary.

          8.Specifies that the provisions of the SSBSWA are severable and  
            that any provision or its application that is held invalid  
            cannot affect other provisions or applications that can be  
            given effect without the invalid provisions or applications.

           FISCAL EFFECT  :  This bill has not been analyzed by a fiscal  
          committee. 

           COMMENTS  :  
           1.Author's statement.  According to the author, California is in  
            the midst of an obesity and diabetes epidemic that is wreaking  
            havoc on the public's health. Sugary drinks are a major  
            contributor to the problem. SB 1000 would provide information  
            to consumers to make informed choices by requiring warning  
            labels, similar to those on tobacco and alcohol, that explain  
            the proven health risks associated with drinking these  




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            beverages.  

            The science is clear and conclusive. Overwhelming research has  
            unequivocally shown that sugary drinks are major contributors  
            to obesity, diabetes, and tooth decay, which cost California  
            billions of dollars in health care and lost productivity  
            annually.

            Nearly 40 percent of California children are currently  
            overweight or obese. Liquid sugar has a unique role in driving  
            today's skyrocketing cases of preventable diabetes.  
            Individuals who drink 1 or 2 sugary drinks per day have a 26  
            percent higher risk for developing type-2 diabetes and if  
            current trends are not reversed, it is predicted that one in  
            three children, and nearly half of Latino and African American  
            children, born in the year 2000 will develop type-2 diabetes  
            in their lifetime.

            Sugary drinks are the biggest contributor of added calories in  
            the American diet and are unique in not providing any  
            nutritional value.
            
          2.Obesity and other chronic diseases. DPH issued a study, The  
            Burden of Chronic Disease and Injury, in 2013 that highlights  
            some of the leading causes of death, such as heart disease,  
            cancer, stroke, and respiratory disease, all of which have a  
            strong connection to obesity. Diabetes is another serious  
            chronic disease stemming from obesity that adversely affects  
            quality of life and results in serious medical costs. The last  
            decade has witnessed a 32 percent rise in diabetes prevalence,  
            affecting some 3.9 million people and costing upwards of $24  
            billion per year. According to the Centers for Disease Control  
            and Prevention, more than one-third of U.S. adults are obese,  
            and approximately 12.5 million children and adolescents ages 2  
            to 19 years are obese. Research indicates a tripling in the  
            youth obesity rate over the past three decades. While this  
            increase has stabilized between the years 2005 and 2010, in  
            2010, 38 percent of public school children were overweight and  
            obese. Overweight youth face increased risks for many serious  
            detrimental health conditions that do not commonly occur  
            during childhood, including high cholesterol and type-2  
            diabetes. Additionally, more than 80 percent of obese  
            adolescents remain obese as adults.

          3.SSBs.  According to the U.S. Department of Agriculture, in  
            2009, Americans consumed 13.8 billion gallons of SSBs, which  




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            equates to nearly 45 gallons per capita annually of SSBs with  
            added caloric sweeteners. According to the UCLA Center for  
            Health Policy Research, in California, 62 percent of  
            adolescents ages 12-17 and 41 percent of children ages 2-11  
            drink at least one SSB every day.  In addition, 24 percent of  
            adults drink at least one SSB on an average per day. Adults  
            who drink SSBs occasionally (not every day) are 15 percent  
            more likely to be overweight or obese, and adults who drink  
            one or more SSBs per day are 27 percent more likely to be  
            overweight or obese than adults who do not. According to a  
            report produced by the Robert Wood Johnson Scholar's Program,  
            SSBs were the single largest contributor to energy intake  
            during the last decade, and SSB consumption has increased by  
            almost 500 percent during the past 50 years.

          4.Field poll. In February 2014, the Field Research Corporation  
            released a poll of 1,002 registered voters in California on  
            behalf of The California Endowment. The poll determined that  
            statewide 74 percent of voters support a requirement that  
            beverage companies post health warning labels on SSBs to alert  
            consumers that their daily consumption contributes to  
            diabetes, obesity, and tooth decay. The requirement also  
            carries strong bipartisan support. The poll also finds that  
            nearly two in three voters continue to support taxing the sale  
            of SSBs and to use the proceeds for school nutrition and  
            physical activity programs for kids and distributing the  
            revenues to schools, public health departments, and local  
            community programs across the state based on each community's  
            diabetes and obesity rates, so places with higher rates would  
            get more. Further, the poll finds that 7 in 10 Californians  
            support changing the rules governing the food assistance  
            program so that recipients cannot use the food assistance  
            benefit to buy SSBs.
               
          5.Nutrition Facts label update. In February 2014, the FDA  
            announced an update to the Nutrition Facts label on food  
            packages to reflect new public health and scientific  
            information, including evidence on nutrition, obesity, and  
            chronic diseases. According to the FDA Web site, the update  
            will reflect amounts of food people are actually eating and  
            drinking now as opposed to 20 years ago when the Nutrition  
            Facts label was first introduced. The FDA further states that  
            serving sizes must be based on amounts of food and drink that  
            people customarily consume, not on what people should be  
            eating. People are generally eating more today than 20 years  




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            ago, and the FDA set current reference values in 1994, based  
            primarily on Nationwide Food Consumption Surveys conducted in  
            1977-78 and 1987-88, according to the FDA's Web site.

            The FDA states that the changes reflect new dietary  
            recommendations, consensus reports, and national survey data  
            and also reflect input obtained through four advance notices  
            of proposed rulemaking and numerous citizens' petitions.  
            According to the FDA, Americans on average eat 16 percent of  
            their total calories from added sugars, the major sources  
            being soda, energy and sports drinks, grain-based desserts,  
            sugar-sweetened fruit drinks, dairy-based desserts, and candy.  
            The proposed requirement to declare "added sugars" in addition  
            to the total sugar requirement on the Nutrition Label was  
            decided after taking into account new data and information,  
            including U.S. consensus reports and recommendations, a  
            citizen's petition, and public comments, according to the FDA.

            The proposed rules are open for comment for 90 days, and any  
            final rule resulting from the proposal will become effective  
            60 days after the final rule's publication in the Federal  
            Register with a compliance date two years after the effective  
            date, according to the FDA.
            
          6.Prior legislation. SB 622 (Monning) of 2013 would have enacted  
            the Sweetened Beverage Tax Law, which imposed a one-cent per  
            fluid ounce tax on any beverage that adds caloric sweeteners,  
            such as sodas, energy drinks, sweet teas, and sports drinks.  
            SB 622 would have required funds generated by the Sweetened  
            Beverage Tax to be directed to the newly created Children's  
            Health Promotion Fund and allocated to statewide childhood  
            obesity prevention activities and programs. SB 622 was held  
            under submission in the Senate Appropriations Committee.
            
            AB 669 (Monning) of 2011 was SB 622's predecessor.  AB 669 was  
            held in the Assembly Revenue and Taxation Committee.

            AB 2100 (Coto) of 2010 would have imposed a one cent tax per  
            teaspoon of added sweetener in a bottled sweetened beverage or  
            in a sweetened concentrate. AB 2100 was held in the Assembly  
            Revenue and Taxation Committee. 

            SB 1210 (Florez) of 2010 was a measure similar to SB 622.  SB  
            1210 was placed on the former Senate Revenue and Taxation  
            Committee's suspense file. 





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            SB 1520 (Ortiz) of 2002 would have imposed an excise tax upon  
            every distributor, manufacturer, or wholesale dealer at a rate  
            of $2 per gallon of soft drink syrup or simple syrup and $0.21  
            per gallon of bottled soft drinks, and $0.21 per gallon of  
            soft drink that may be produced from powder, that is sold in  
            this state.  The soda tax provisions were removed from the  
            April 29, 2002, version of the bill. 

            AB 105 (Moore) of 1983 would have imposed an excise tax on the  
            distribution of non-alcoholic carbonated beverages, except  
            carbonated water and carbonated fruit juice, at the rate of  
            $0.07 per gallon. The provisions of that bill also included an  
            excise tax on the distribution of non-alcoholic carbonated  
            beverage syrup at the rate of $0.50 per gallon of liquid  
            syrup. This bill died in the Assembly Revenue and Taxation  
            Committee.

          7.Support. The sponsors and many other supporters of this bill  
            argue that overweight, obesity, and physical inactivity cost  
            California's economy an estimated $52 billion a year in  
            unforeseen medical expenses and lost productivity. They  
            further state that research shows that over the past 30 years  
            the average American's daily caloric intake has increased by  
            nearly 300 calories, and 43 percent of those additional  
            calories come from additional soda consumption.

            The California Food Policy Advocates states that a recent  
            focus group of CalFresh participants in the Central Valley  
            revealed that while many were generally aware that SSBs are  
            unhealthy, several participants were unclear how SSBs are  
            connected to the rising obesity rates even though there is  
            overwhelming science linking the obesity epidemic to the  
            consumption of soda and other sugary drinks.

            The Center for Science in the Public Interest (CSPI) argues  
            that major soft drink companies have steadily increased the  
            sizes of popular single-serving containers in order to  
            encourage ever greater consumption. CSPI states that soft  
            drinks have become the most consumed food or beverage in the  
            United States.

          8.Opposition.  The California Teamsters Public Affairs Council  
            (CTPAC) writes in opposition of this bill and states that  
            almost any food that is consumed in excessive amounts can have  
            negative health effects. CTPAC is concerned that this bill  




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            will have a negative effect on employment for its members and  
            states that this bill would likely result in warning labels on  
            everything that can be unhealthy.

            A coalition of opponents writes in opposition of this bill  
            arguing that it contains inconsistencies that would be  
            confusing to consumers, such as requiring warning labels on  
            some products but not on others, such as- high calorie  
            milk-based products that are also high in sugar. They also  
            argue that it does not make sense for the state legislature to  
            mandate additional California labeling when a new, national  
            effort is already going forward, through the FDA's proposal to  
            update nutrition labels for all food and beverage products. 

          9.Policy comments.
               a.     Implementation date. This bill does not include an  
                 implementation date, so if chaptered it would take effect  
                 on January 1, 2015. It is not likely feasible for the  
                 industry to comply with the SSBSWA by that date. The  
                 author may wish to consider including an implementation  
                 date that gives the industry sufficient time to comply  
                 with the provisions of the SSBSWA. 
                  
          SUPPORT AND OPPOSITION  :
          
          Support:  California Black Health Network (Co-Sponsor)
                    California Center for Public Health Advocacy  
                    (Co-Sponsor)
                    California Medical Association (Co-Sponsor) 
                    Latino Coalition for a Healthy California (Co-Sponsor)
                    A World Fit For Kids!
                    Alameda County Public Health Commission
                    American Academy of Pediatrics, California
                    American Cancer Society Cancer Action Network
                    American Federation of State, County and Municipal  
                    Employees, AFL-CIO
                    Asian Pacific Islander Obesity Prevention Alliance
                    Berkeley Media Studies Group
                    Bike San Gabriel Valley
                    Blue Shield of California
                    California Association for Health, Physical Education,  
                    Recreation and Dance
                    California Chiropractic Association
                    California Conference of Local Health Department  
                    Nutritionists
                    California Convergence




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                    California Food Policy Advocates
                    California Optometric Association
                    California Pan-Ethnic Health Network
                    California Primary Care Association
                    California Public Health Association - North
                    California Rural Legal Assistance Foundation
                    California State Alliance of YMCAs
                    California WIC Association
                    Center for Collaborative Solutions
                    Center for Ecoliteracy
                    Center for Science in the Public Interest
                    Central California Alliance for Health
                    Central California Regional Obesity Prevention Program
                    ChangeLab Solutions
                    Congress of California Seniors
                    Day One
                    Dignity Health
                    FAME Corporations
                    First 5 Alameda County
                    First 5 Association of California
                    First 5 Santa Clara County
                    Greenlining Institute
                    Guam Communications Network
                    Health Improvement Partnership of Santa Cruz
                    Health Officers Association of California
                    Los Angeles Trust for Children's Health
                    Lucile Packard Children's Hospital Stanford
                    Orfalea Foundation
                    Pacific Islander Cancer Survivors Network
                    Pacoima Beautiful
                    Pajaro Valley Community Health Trust
                    Partners for Fit Youth
                    Public Health Institute
                    San Diego Hunger Coalition
                    San Francisco County and City
                    Santa Cruz County Child Care Planning Council
                    Santa Cruz County Children's Network
                    SF Bay Area Physicians for Social Responsibility
                    Shape Up San Francisco Coalition
                    Southern CA Public Health Association
                    Strategic Alliance for Healthy Food and Activity  
                    Environments
                    Street Level Health Project
                    United Way of Santa Cruz County





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          Oppose:   Asian Business Association
                    California Asian Pacific Chamber of Commerce
                    California Attractions and Parks Association
                    California Automatic Vendors Council
                    California Chamber of Commerce
                    California Grocers Association
                    California Hotel and Lodging Association
                    California League of Food Processors
                    California Independent Grocers Association
                    California Independent Oil Marketers Association
                    California Manufacturers and Technology Association
                    California Nevada Soft Drink Association
                    California Restaurant Association
                    California Retailers Association
                    California Service Station and Auto Repair Association
                    California Teamsters Public Affairs Council
                    Can Manufacturers Institute
                    Grocery Manufacturers Association
                    International Franchise Association
                    Los Angeles Area Chamber of Commerce
                    National Association of Theatre Owners of  
                    California/Nevada
                    National Federation of Independent Business
                                                                                        Neighborhood Market Association
                    SPI: The Plastics Industry Trade Association


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